With more than 150 million Prime subscribers, Amazon has been able to successfully capture customers and keep them engaged for the long-haul. Amazon’s retention strategy teaches other eCommerce brands a crucial lesson— win customer trust and loyalty by focusing on customer experience and providing an exclusive experience. For new and growing Shopify stores, the Shopify customer account page plays a huge role in delivering this personalized experience.
You may be wondering, how can a page that provides customers with their order details impact sales and increase customer loyalty?
In this guide, we’re helping you understand the potential in your Shopify customer account page, the benefits of customizing it, and the features you must consider enabling.
What is a Shopify Customer Account Page?
The Shopify customer account page is a default page set up on every Shopify store that gives customers details about their orders, including tracking links, if any, as well as saved addresses and personal information that is saved on the account.
The customer account page already creates value for the shopper. However, this page has the potential to do so much more, from building loyalty to increasing repeat purchases.
By default, Shopify stores have a generic customer account set up that is disconnected from the rest of the Shopify store design.
By leveraging this important page and placing more robust features like wishlisting and rewards, you can transform your customer account page and make it a personalized space for customers, letting them curate products that caught their eye and simplifying how they interact with your Shopify store and buy from you.
Let’s dip a little deeper to understand the benefits of a customized Shopify customer account profile.
Benefits of Customizing Your Shopify Customer Account Page
1. Personalized experience leads to higher engagement
A customized Shopify customer account profile taps into personalization features to make customers want to stay on the store for longer. With the features like browsing history and recommendations in place, your customer account page can enrich and personalize the experience that customers have.
Personalization has proven to increase engagement rates by 55% and improve brand perception by 39%.
2. Simplify repurchases
In most Shopify stores, shoppers who want to repurchase an item have to go through the tedious process of opening the product page before adding it to their cart. With a simple reorder button, shoppers can reorder items they want without going through the entire cycle of searching for the product on the site.
This seamless repurchase experience can make it easier for your customers to reorder items, enabling repeat purchases.
3. Allow customers to save items for later purchases
With a Shopify My Account page, customers can save items that they have their eye on within wishlists. This feature can help you shorten the purchase cycle, getting shoppers to come back and purchase the items they’ve already saved without them having to go through the extensive product catalog again.
4. Allow customers to track orders and understand customer behavior
The Shopify customize account page shows shoppers a detailed list of previous and current orders. Customers have an easier time looking at products they’ve bought and tracking orders that are on the way.
For the merchant, this allows you to understand the customer’s purchase behavior better, how different products are performing, seasonal purchase trends, etc. You can then use these insights to personalize your campaigns and send relevant communication that converts.
5. Build the need for buying with a loyalty program
75% of consumers say they favor companies that offer rewards. You can offer a rewards program through your customer account page, showing the different ways shoppers can earn rewards and gamifying the experience for them.
With a rewards program, shoppers will feel like they need to buy, to avoid losing out on the free rewards they earned. An assured way to earn more through your existing customers.
6. Build a rapport with customers
Amazon shoppers trust the eCommerce giant mainly because of how easy and secure the experience feels. The site helps shoppers find the right items they need at the right time, even giving them a dedicated space to build registries and wishlists.
You can set up this rapport building exercise that Amazon does for your own Shopify store’s customer account. By giving your customers a place of their own, you can make them familiar with your Shopify store, build a bond of trust with them, and build a rapport with them.
Customers can rely on this customer account page to have all the things they need to make an informed or a quick purchase, securely tucked away.
Features For a High-Converting Shopify Customer Account Page
Setting up such a high-converting and engaging customer account page is easy with a Shopify customer account app like Flits. However, on a more technical level, what features would you need to make your customer account page worth visiting and spending time on?
These 10 customer account page features can help you with the different goals you have on your Shopify store, whether you want to increase reorders, boost loyalty, or just simplify customer experiences.
1. Redesign and branded customer account look
First things first, you must redesign how your customer account page looks. Set up a Shopify customize account that looks like the rest of your Shopify store design and matches your brand. This can help you maintain your visual identity.
Why it helps:
- A branded customer account can keep your store design consistent, building brand recall, and providing an integrated on-site experience.
- It will also enrich the customer experience, making your Shopify store more memorable and delightful.
2. Customer profile
Give shoppers a summary of the details they’ve shared with you and make them feel like a part of your Shopify store’s community with a sophisticated customer profile.
The customer profile is available within the default Shopify customer account page. However, you can ensure that the page reflects your branding better using Flits.
Why it helps:
- Provide transparency over the information you have about the customer.
- Provide a personalized experience.
3. Order History
The default feature available on all customer account pages, order history lets you view your past orders, what you bought, how much you spent, and even see in-progress orders, and track their status.
Why it helps:
- Provide transparency over how customers access their order history.
- Lower post-purchase anxiety by allowing order tracking and making it real-time.
4. Reorder functionality
Besides looking at all the orders placed, one feature within the “Orders” page that can help customers with the reorder functionality. You can place a one-click reorder button to let your shoppers reorder items they bought in the past.
Why it helps:
- Simplify how shoppers place repeat purchases from your Shopify store.
- Turn a long process of ordering a past purchase into an easy one-click process, shortening the add-to-cart experience.
5. Saved Delivery Addresses
Let customers send gifts to family and friends as well as pick their default address with a nifty ‘Saved Delivery Addresses’ page.
21% of shoppers abandon their cart due to long / complicated checkout processes. Having saved delivery address information is sure to shorten checkout time and increase conversions.
Why it helps:
- Allow faster checkout and ensure shoppers don’t spend time entering details when ordering, simplifying the checkout experience.
- Lower cart abandonment by saving crucial address information.
Wishlists are one of the most powerful features available on a Shopify store, helping shoppers save items they like for a later buy. Once shoppers have saved an item, they can view their wishlist on their customer account page.
Why it helps:
- Allow shoppers to save items they would like to later come back to buy, improving customer experience.
- Shorten the time shoppers would take to buy on the second visit by letting them choose a list of shortlisted items they already had their eye on.
7. Recently Viewed Products
Let shoppers see products that you looked at during your last visit with a “Browsing History” or “Recently Viewed Products” page on their customer account pages. This way, shoppers won’t have to go through the entire catalog but instead, just go back to their browsing history to find the items they were looking for.
Why it helps:
- Allow easier trackbacks to past browsing.
- Ensure shoppers don’t have to go through the complete search process again.
8. Store Credits
Reward shoppers and built loyalty with a rewards program using store credits. Unlike loyalty points, store credits are more straightforward, showing customers exactly how much they earned in rewards.
You can set up different reward conditions and types of credits as well as communicate about these rewards whenever shoppers earn rewards or use them.
Why it helps:
- Gamify the experience of buying from your store.
- Associate your Shopify store with earning “reward”.
- Increase the lifetime value of customers.
9. Social Login
Social login improves conversion rates by 20 to 40%.
Social login lets you sign-in or register with one just click. It lets customers use their existing social profiles to create or sign in to their account, ensuring they don’t have to remember account details or go through password recovery in case they forget.
Why it helps:
- Increase customer registration.
- Avoid tedious processes like account or password recovery.
- Increased mobile conversions.
10. Referral Program
Incentivize your customers to refer others and earn rewards through this. Referral marketing is a powerful way to increase acquisition and with a referral program within your customer account page, it’s easier to capture new sign-ups!
Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value.
Why it helps:
- Turn existing customers into brand advocates.
- Capture new sign-ups and customers without taking on extra costs.
- Acquire new customers who are more likely to turn into loyal shoppers.
Frequently Asked Questions About Shopify Customer Account Pages
How do I enable customer accounts on Shopify?
Shopify provides a default customer account page for every Shopify store. You can enable customer login by following these steps:
- Open your Shopify dashboard and click on “Settings”.
- Click on “Checkout” and navigate to “Customer Accounts”.
- Select “Accounts are required” if you want to make customer login mandatory.
- Click on “Save” to update your changes.
How do I enable customer login on Shopify?
Shopify lets you choose whether you want to enable and make customer account login mandatory or if you want to provide shoppers with an option to login as a guest.
However, if you want to simplify the customer login process, you can also set up a one-click registration process with social login. Social login lets your customers register or sign-in using their existing social media profiles like Facebook, Twitter, Amazon, etc.
How do I create a login and login page in Shopify?
Shopify’s dashboard provides a default login page for every Shopify store. You can enable login on your Shopify store through “Settings” on your Shopify dashboard, choosing whether you want your customers to create an account when they checkout.
Set up a better Shopify customer account page with Flits!
A better customer account page can help you provide an improved shopping experience, personalize suggestions, increase repeat purchases, and build customer loyalty. We hope this extensive guide helps you understand why you need a well-designed customer account page and how you can set one up with Flits customer account page.
Flits is the only Shopify customer account app that lets you transform your customer account page, customize the design, and add high-converting features like wishlisting, rewards, referral marketing, etc.