A Shopify store’s customer account pages provide its shoppers with quick access to relevant information about their history and preferences. With the right Shopify app, eCommerce stores can customize this experience and deliver a unique customer account page that fits right into the rest of the store design.
Indie and Harper is a bohemian jewelry brand that uses Flits to set up a unique customer account page for their Shopify store, reflecting their brand design and setting up specific pages for their shoppers.
Further Reading: Why You Need A Flits Shopify Customer Account Page on Your Store
In this blog, we’re walking you through the customer account page on Indie and Harper’s website and the features they’ve enabled to make it unique.
Please note: The wishlist feature and rewards program are add-ons that India and Harper opted for. When you get started with Flits, only the customer account page is the key feature. You can add add-ons as per your need.
Overview of Indie and Harper’s Customer Account Page
Indie and Harper’s customer account reflects their brand personality, using their pleasing brand color as well as a minimal layout. Shoppers can navigate between the different pages available to them easily, whether this is seeing how many rewards they have to order items they saved in their wishlist.
Quick Access to Interests
Indie and Harper’s shoppers can wishlist items that catch their eye. The wishlist heart icon appears as part of the product image so that shoppers can add items to their wishlist as they scroll.
By being able to save products they are interested in, shoppers don’t have to later browse through the entire catalog to find the specific item they are looking for.
Instead, they just have to navigate to their customer account page to find items that caught their eye. Here, shoppers can directly add products to their cart and see which products are sold out.
Recently Viewed Products
Even if shoppers haven’t saved an item they were interested in, they can easily look at their browsing history within the customer account page. The ‘Recently Viewed Products’ page lists every product that the shopper looked at.
Such a page cuts short the time that shoppers would end up spending for products that caught their interest but they didn’t save when browsing the store’s catalog.
Simplified Rewards Experience
Indie and Harper lets shoppers earn rewards for different activities that they perform on the Shopify store. With such a thorough rewards experience, the brand has been able to build customer loyalty.
There are 4 pages that amplify the rewards experience for Indie and Harper shoppers:
How to Earn Rewards Page
The brand has set up a fun page that informs shoppers how they can earn rewards. What makes this unique that they have used their brand colors and have turned these rewarded activities into goals that shoppers can tick off.
As shoppers continue shopping and referring friends, they can successfully check off different reward activities and earn more!
How to Spend Page
Rewards programs have different rules and spend limits. With a ‘How to Spend’ page, Indie and Harper helps shoppers understand how they can spend their rewards. This explainer page is designed with fonts and colors that reflect the brand, making even a text-heavy page fun to read.
My i+h Rewards Page
On the third rewards page, shoppers can view all the rewards they’ve earned and spent, along with how they received the rewards. There are a few ways that this page is optimized for easy and positive shopper navigation:
- Indie and Harper has named their rewards program as ‘i+h rewards’. By naming their rewards program, they were able to brand their program, influencing how shoppers perceive these rewards.
- The page uses possessive words like ‘My i+h Rewards’, making the rewards more personal to them. This way, the rewards are the shopper’s own rewards rather than just a part of the store.
- The page is minimal, just like their Shopify store design with a breakdown of every reward earned as well as the reason they’ve earned it.
Refer a Friend Page
Indie and Harper has a referral program that promises rewards to its shoppers for every friend they refer. This page does a few things:
- Inform shoppers how they can earn rewards through referrals and how many rewards they can get for each referral.
- Copy the referral code to share with friends. Inversely, shoppers can also add a referral code to earn rewards.
- View all the friends that have been referred.
Provide a personalized experience on your customer account page, just like Indie and Harper!
When shopping online, consumers want a smooth experience, from being able to access their past purchases and reorder quickly, to being able to view items they saved. A basic Shopify customer account doesn’t have all the features you need to make this experience personalized to the shoppers.
This is where Flits helps. Using the Shopify app, you can transform your customer accounts in such a way that customers can:
- Easily view their order history
- View and easily purchase from their recently viewed items
- Reorder products they previously purchased
- Access return, refund and exchange policy information easily
- Participate and earn rewards from loyalty programs