Health and wellness stores have the potential to turn their customers into loyal shoppers, especially since their products are well-suited for reorders. One of the best ways to build loyalty on your Shopify store is with a customer account page.
By setting up a personalized customer account page, you can provide improved functionalities to shoppers and create more opportunities to sell to them. In this blog, we’ll help you understand why health and wellness stores like yours need to prioritize customer account pages and how you can set up a personalized customer account page for your shoppers.
Reasons to Set Up a Customer Account Page on your Health and Wellness Stores
1. Turn visitors into long-time customers
By setting up a unique customer account experience, you can nudge store visitors to create a customer account, adding them to your email list. Once added, you can then promote your products and get them to come back for another purchase.
2. Capture shopper intent with wishlists
As a health and wellness store, you may find a lot of store visitors landing on your store but end up not purchasing. But, that doesn’t mean they aren’t interested in your products. By allowing these visitors to save your products for later like wishlists, you may find these visitors coming back to purchase later.
A wishlist allows your shopper to build personalized collections of products that they want to buy so that they can save them for a future purchase. Wishlists reveal a customer’s interest in a product without an immediate intent to purchase.
By providing wishlisting options on your Shopify store, you can make it easier for your shoppers to save a product so they can purchase it later. This is especially handy since they will have quicker access to the product. With a wishlist, they wouldn’t have to go through your entire catalog to find that one product.
Pure & Sure, a wellness brand, has a ‘heart’ icon over products in their catalog. When shoppers click on it, the item is instantly added to their wishlist.
3. Allow reorders
The customer account page holds information about previous and current orders. Shoppers for your health and wellness store can place reorders without having to search for the item they bought all over again.
Since most shoppers on your health and wellness store are more likely to reorder the same medicines or wellness items, the customer account page can simplify how they repurchase.
4. Provide rewards to increase loyalty
As an online store, how you can retain your customers is very important and one of the most successful tactics in building loyalty is with rewards.
33% of consumers said incentives often sway consumers to choose one brand over another. By providing rewards to shoppers, you can easily capture new shoppers and increase loyalty on your Shopify store.
Shoppers can earn credits when they take action on your health and wellness store— review a product, place an order, refer a friend— and later redeem these credits on a future purchase.
5. Provide a unique shopping experience
With a customer account, you can customize your store’s shopping experience, creating a unique and positive experience for anyone who signs up for your customer account. This custom experience can help you increase brand recall among store visitors or increase customer loyalty on your Shopify store.
There are a few ways to do this:
- Create shopper tiers and customize the customer account according to the shopper’s tier. Shoppers can climb these tiers by earning more rewards. Since gamified content is a hit these days, your shoppers are sure going to love this!
- Customize the colors and look of the customer account to match your Shopify store. You can provide a seamless experience to shoppers with a customer account that looks like your brand
For instance, The Man Company has set up different tiers for different loyal customers. When these customers log in to their customer account, their customer account reflects the tier they are within— gold, silver, etc. This unique experience will make shoppers who have just signed up to them be eager to climb the tiers.
5 Steps to Successfully Set Up A Personalized Customer Account Page on your Health and Wellness Store
1. Install Flits
Flits is a Shopify app specifically designed to help Shopify merchants provide a personalized experience to their shoppers. You can install the app to set up different features to provide a personalized and loyalty-based experience for your shoppers.
Once installed and based on the plan you’ve chosen, you can customize the colors of your customer account page and restructure it according to your preferences. For more advanced customizations, you can reach out to our team for support.
2. Allow social login
86% of shoppers report being bothered by having to create new accounts on websites. What’s more, a large number of these shoppers are likely to forget their login information and not want to go through the trouble of recovering their account. This is where social login can help.
Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter, or Google. With social login, shoppers can quickly sign in to their account on your Shopify store without having to spend any time entering their account details.
We strongly recommend providing the social login feature to provide this ease for your shoppers.
3. Set up a pop-up to increase sign-ups
Now that you have your personalized customer account set up, you need to spread the word and let store visitors know so that you can nudge them to sign up.
One of the smartest ways we suggest to bring in new sign-ups for your customer account is with an exit intent pop-up. Brands like Pure & Sure have set up a pop-up providing a discount to shoppers who sign up for an account. You can also incentivize shoppers by providing credits they can redeem on an order.
4. Set up different credits
If you’re providing rewards to your shoppers, it’s important to set up different rewards for them. Within the Flits dashboard, you can add different rewards for your shoppers, from signing up to referring a shopper to placing an order.
Once you’ve set up these different credits, you can promote your credits to your customers via email, web push notifications, or SMS, and bring them back to take action or place an order.
Pro-tip: You can increase the rewards earned by your customers for placing an order during a sale period so that they are more incentivized to purchase from you. Try different tactics like this to boost your engagement.
5. Display a ‘Rewards’ page that lets shoppers know more about your rewards
Bring more visibility for your store’s rewards by building a page about it. With a dedicated page about your rewards, you can inform new store visitors to nudge them to sign as a customer.
Pro-tip: When setting up your ‘Rewards’ page, highlight how the rewards will benefit shoppers on your health and wellness store.
Indie & Harper has set up a rewards page that informs their visitors about the existing rewards they can start earning immediately.
Set Up Personalized Customer Accounts on your Health and Wellness Store
With a customer account, you can build loyalty, provide a personalized experience to shoppers, and increase purchases. We hope this guide helped you understand why you need a personalized customer account and how you can set it up.
One of the best features of the Flits customer account page is that it is highly customizable. Merchants can set up their store’s customer account to match their store design and look, and even set up rewards to increase loyalty.