Learn how you can use Shopify customer account page data to boost customer engagement.
Customer engagement is one of the most important aspects of any eCommerce business. A number of studies have shown that customers who feel engaged with a brand tend to spend more money and are more likely to recommend that brand to others.
Customer engagement also shows how well your marketing efforts are working and whether or not customers are happy with what they’re seeing from your brand — or if they even remember it exists! If someone remembers your brand but doesn’t think enough of it to engage with it online then there’s a problem somewhere along the line; either with their experience or the way you’re communicating with them online.
Great customer engagement can help you build trust with your customers, improve customer retention and increase your sales.
But to engage customers effectively, you need to know them for context and personalization.
34.5% of marketers claim that the lack of real-time analytics in their current marketing tech stack is a huge problem to drive the necessary customer engagement.
A customer-centric approach to marketing and sales can be a game changer for your business because it puts the customers’ needs first.
The best way to engage customers is by creating an excellent Shopify customer account page on your website.
A well-designed account page will help you get more information about customers and their purchase history so that you can provide them with personalized offers and recommendations.
In this article, we will share some customer engagement best practices by leveraging your customer account pages.
7 ways in which a Shopify customer account page data helps in customer engagement
1. Understand their demographics
If you want to sell more, it helps if you know who your customers are — and what they want.
Your customer account page on Shopify lets you see demographic information about your customers, including their age, gender, location, and interests. You can use these insights to tailor future content and campaigns toward this group of customers.
This information is especially useful when it comes to using targeted ads or emails. Having access to your customer’s demographics data lets you segment them and identify trends in their segment so they are more likely to respond.
You can then target specific groups of people with certain ads or offers because you know what they like and don’t like. This will help you increase sales from these groups of people by making sure they see ads and offers related to their interests and needs.
For example, if you run a women’s clothing store, most 25-year-olds may be chasing some celebrity style; recommending such products to them will be more fruitful.
2. Localization
From a customer’s saved addresses in their profile, you can see where they are from or where they tend to order more stuff. You can then use this information to market specific products and/or services through various marketing campaigns. You can also highlight local events and promotions on the account page, so that the next time someone comes back and checks out, they see something relevant to them.
The idea is that customers will engage with a promotion that is specifically tailored based on their requirements more than a random ad that doesn’t address their needs in any way.
For example, for your customers based in Delhi, you may want to promote seasonal products at this time for winter.
3. Based on their wishlists
A wishlist is a collection of products that a customer has saved for later purchase. It’s a great way for them to keep track of items they want, but don’t need right away.
This is a valuable mine of data for your store to improve the overall user experience and engagement.
You can use the Wishlist section of your customer account page on Shopify to send emails based on what they’ve added to their wishlist. These emails can be based on the products themselves or the categories they’re interested in. For example, if they add a specific product to their wishlist, you could send them a message that includes all of the other products in that category.
You can also send them notifications when the items go on sale or become available in another color, for instance. This keeps them up-to-date on the latest deals and helps build anticipation for future purchases.
You can also add a section of ‘Recommended Products’ on all your product pages that is based on all the items wishlisted by the customer. These personalized recommendations can act like an extra nudge to get them to complete their purchase of items that they showed interest in earlier.
4. Based on their previous orders
Analyze a customer’s order history and recommend products based on previous orders.
The key, however, is to provide the right recommendations at the right time.
For instance, let’s consider you run an online electronics store. If a customer has just ordered a new laptop, they are probably not going to be too excited about seeing an offer for a blender. Instead, they might be more interested in a mouse or keyboard and engage better with such recommendations.
If your business sells more than one type of product, you can also use this information to create special offers for customers who have purchased multiple items from you in the past.
The more they buy, the better you know their taste, so you can suggest new products that they may enjoy. This creates an opportunity to expand your customer’s purchase history and increase revenue.
Furthermore, you can also reach out to customers after a said period of time since their last purchase to request feedback or product reviews. Ensure that you don’t send this request immediately after their purchase; let them try out the product first! How much longer you’ll have to wait will heavily depend on which industry you work in and the products you sell.
5. Based on their last viewed products
Showing customers products they previously viewed (but didn’t purchase) will help them make quicker decisions when they come back to your store.
This can be done by either showing recommended products or products that they viewed but didn’t buy. You can also show them products that other customers who bought those same items also viewed.
This will prompt them to explore more options and find something else they love!
If you choose to show recommended products, make sure that these are relevant to the customer’s interests but don’t overwhelm them with too many options. For example, if someone looks at women’s shoes for two seconds and then moves on, don’t show them all the different types of shoes for women over and over!
Once you’ve gauged their interest, you can also trigger emails to them – like amazon does to encourage customers to come back to the site.
6. Store credits
Store credits are a great way to improve customer engagement.
They are like gift cards, but they can be used in any of your store’s products. They’re also more flexible than gift cards because they don’t usually have expiration dates unlike the former. Plus, these are earned by a customer!
You can give your customers store credits for reaching certain milestones or for spending a certain amount of money in your store. This is a great way to encourage repeat purchases and make the most of your customers’ loyalty.
By giving them store credits, you’re making them feel as though they are getting something back for their loyalty. This creates a positive feeling amongst customers – and makes them more likely to come back and shop with you again.
And based on how much store credit they have, you can also lure them into engaging more with you to earn more credits and offers!
7. Referrals
The best way to get new customers is through word of mouth, and referrals are a great way to achieve this. By offering incentives such as discounts and free upgrades, you may be able to convince your existing customers to refer their friends and family. This will not only increase the number of people who know about your brand but also increase sales by getting more people to buy your products or services.
You can then see how many people your customer has invited so far from within their account and engage them by giving them benefits for being a proactive advocate.
Wrapping up
One of the best ways for online businesses to improve customer engagement is by encouraging users to create accounts.
With an account, users have more control over their purchasing and streaming preferences, which can make browsing a site more enjoyable, as well as give customers a way to continue shopping from you.
It also provides you with valuable data to improve the overall user and shopping experience of your store.
However, just creating a ‘pretty’ Shopify customer account page is not going to help you in the long run; it has to be functional by implementing several customer engagement best practices. And hence, the content on the page and how you use it can also make a huge difference in how customers feel about your company.
That’s where Flits comes in, as it brings all the elements and features you need to set up a credits program inside your Shopify store’s customer account page.
