The fashion industry is saturated, and shoppers have a lot of options when it comes to the brands they can buy their clothes and footwear from. So, for fashion and apparel stores online, standing out is crucial to ensure you don’t get lost in the noise. One way that fashion brands can establish themselves online is by setting up a unique shopping experience. One touchpoint on a Shopify store that is under-valued by merchants is their customer account page.
A well-designed and personalized Shopify customer account page can make your store more appealing for your customers and help you distinguish yourself from other fashion and apparel brands. With the right features and tactics in place, your customer account page can help you boost loyalty and increase repeat purchases on your fashion store.
Let’s take a closer look at why your fashion and apparel store needs a branded customer account page.
Reasons to Set Up a Branded Customer Account Page on your Fashion and Apparel Stores
1. Capture store visitors as registered customers
According to statistics, eCommerce websites have an average conversion rate of 2.86%. While it’s impossible to get every store visitor to shop on their first visit to your Shopify store, you can create opportunities to capture them as registered customers or subscribers.
With a branded customer account page and robust features like a rewards program, you can incentivize your store visitors to register as a customer on your Shopify fashion store. What’s more, with one-click registration processes like social login, convincing your store visitors to register is easier.
2. Allow shoppers to wishlist items they like
With the range of products available on your fashion and apparel store, wishlisting simplifies the process of finding and saving products they are interested in. Wishlisting allows shoppers to save items that caught their eye so they can later come back and buy.
Indie and Harper allows shoppers to save products while they are browsing their catalog by showing a ‘heart’ icon over product images. Shoppers can just click on the icon and the product is automatically saved to their wishlist.
3. Reward loyalty and incentivize shoppers to continue engaging with your store
Getting shoppers to continue buying from your fashion store is tricky. Fashion stores don’t sell products that need to be bought repeatedly and can’t use that angle to promote repeat purchases. However, a great rewards program can help you bring in repeat purchases from your existing customers.
With rewards, you can incentivize shopper action and get them to engage with your store for longer periods of time. Shoppers would then be eager to redeem those rewards on another order and would choose to buy from you whenever they think of shopping for products similar to what you sell.
4. Make your shopping experience more unique
A well-designed and branded customer account page can help you stand out, allowing you to provide your shoppers with a unique shopping experience, as compared to what other fashion stores are providing.
This custom experience can increase brand recall among store visitors, increasing customer loyalty on your Shopify store.
This can be done with a Shopify customer account app like Flits that lets you customize the design and look of your customer account and even lets you add gamified features like rewards to it.
5. Set up a referral program to capture new shoppers who could be brand loyalists
Growing your fashion store’s customer base is easier if your existing customers advocate for you. Referral marketing is a proven way to reach new shoppers through your existing ones.
Referral leads have a 30% higher conversion rate than leads from any other channel.
Add a referral program within your Shopify store’s customer account page using Flits. You can set up rewards to be earned for every new sign-up that your existing customer brings in. Since these rewards would be persuasive, shoppers would eagerly share your Shopify store with people in their circles.
What’s more, since these referred customers would be landing on your store based on strong recommendations from friends, they are more likely to stay on as long-term shoppers, becoming brand advocates themselves. Referred customers’ lifetime value (LTV) is 16% higher than that of non-referred customers.
5 Steps to Successfully Set Up A Personalized Customer Account Page on your Fashion and Apparel Store
1. Install Flits
Flits is a Shopify app specifically designed to help Shopify merchants provide a personalized experience to their shoppers. You can install the app and set up different features to provide a personalized and loyalty-based experience for your shoppers.
2. Customize the design of your customer account page
Now that you’ve installed Flits, you can customize your customer account page, based on the plan you have chosen. You can customize the design to fit the look and style of the rest of your Shopify store. You can even enable features like wishlisting, social login, and rewards to make your customer account page more engaging.
Bonus: Wishlist and social login are currently available for free within the Flits app. Install the app now and enable them to simplify your shopping experience.
For more advanced customizations, you can reach out to our team for support.
3. Enable social login for a quicker registration
86% of shoppers report being bothered by having to create new accounts on websites. Many shoppers also forget their login details, especially their password, and end up not recovering their accounts due to the long password recovery involved.
Social login lets shoppers to login to their customer account using existing social profiles like Facebook, Twitter, or Google. Shoppers just have to connect their social profile with one click, simplifying customer login.
Read about social login and why you need to set it up on your Shopify store.
4. Increase signups with a popup
Once your branded and personalized customer account page is set up, you can nudge store visitors to sign up by letting them know about it.
Set up a pop-up informing shoppers about the unique experience you would be providing on your Shopify store. Your pop-up copy can incentivize customer registration, letting visitors know about the discounts and rewards they can unlock. Your pop-up can even hint around the exclusive customer account pages that you’ve set up.
5. Let new visitors know about your rewards program with a dedicated page about it
If you’ve set up a rewards program through Flits, you can inform your shoppers about the rewards activities available directly through your customer account page. When setting up your rewards program, keep these tips in mind:
- Choose different activities through which shoppers can earn rewards.
- Enable communication channels, like email and web push, through which you can inform shoppers about the rewards they’ve earned.
- Customize the copy within the ‘reward earned’ or ‘reward redeemed’ messages that you’ll be sending to shoppers to ensure it matches the tone of voice of your brand.
Many merchants even have set up a dedicated ‘Rewards’ page to show the different rewards available. Here’s how Indie and Harper does it:
Set Up Personalized Customer Accounts on your Fashion and Apparel Store
With a customer account page, you can build a relationship with your shoppers, provide them a personalized experience, and increase purchases. We hope this guide helped you understand the benefits of a personalized customer account and how you can set up a branded customer account for your fashion store.
Wondering how you can get shoppers to sign up for a customer account page on your Shopify store? Read this blog.
Flits is a Shopify customer account app that lets you customize your customer account page and set up unique features like social login, wishlisting, and rewards to help you increase conversions and boost customer loyalty.