Learn How To Efficiently Use The Shopify Customer Account Page For Food And Beverage Business
Studies show that by 2025 online sales will make up 15% to 20% of overall food and beverage sales.
New F&B eCommerce stores are popping up every day, leading to fierce competition in the industry.
If you’re launching a F&B online business, you’re in luck with this article. You’ll learn all about the Shopify customer account page for food and beverage— why you need it, how to set it up and maximize its use.
Let’s get started!
Food and beverage eCommerce: an overview
The global online food and beverage market is expected to grow at the rate of 18.9% by 2026.
There’s fierce competition in all types of food and beverage eCommerce businesses—grocery, meal kits, organic food, restaurants, ready to eat meals, delivery and pickup, farm fresh produce, etc.
The Russia-Ukraine war has led to economic sanctions on many countries and a surge in commodity prices, affecting the food and beverage online market.
An increase in the use of smartphones and penetration of technology, internet, and innovation, is further boosting the growth of the food and beverage ecommerce market.
If you’re a Shopify store part of such a vibrant industry, you have to up your customer experience game through the customer account page.
How to set up a customer account page for your food and beverage Shopify business?
Step #1 Install a customer account page app
The first step to setting up a Shopify customer account page for your food and beverage business is to install a customer account page app.
F&B products are a recurring sale product—customers buy it repeatedly as it’s a perishable item.
So, if you want to turn your one-time new buyers into long-term loyal customers, it’s essential to have a customer account. When customers sign up on your Shopify site, it becomes easier to bring them back to your site to increase sales.
There are many customer account page apps available on the market, but a few of the apps are more preferred—for example, Flits customer account app.
Flits ensures a comprehensive set of features that cover the most important marketing strategies and collect customer data in one place.
In addition, Flits also provides add-on features that help enhance customer experience. For example, some of the add-on features by Flits are social login, wishlist, recently viewed products, among others.
Install Flits customer account page app on your Shopify store.
Here’s an example of a Flits customer account page of Indie and Harper.
Step #2 Choose a customer account page template
After you’ve installed the Flits customer account page app, it’s time to choose a template for the page. But why be so particular about the template? It’s because it impacts your customers’ experience.
Flits offers two options:
- UNO: A simple, clean design that can be customized to match your brand’s visual language
- DUO: An overall minimal look with rounded corners for the account page elements for those who want to customize a minimal look
Consider the following factors when choosing a template:
Customization: Your customer page should visually align with your brand, and hence, it’s important to customize it—match it with your brand color, font, etc.
Navigation and UX: Make it easy for your customers to navigate and use the customer account page by ensuring the template offers easy navigation.
But why customize the customer account page? Here’s why:
- The customer account page is one of the most-visited pages on eCommerce sites. Hence, it’s important that your customers recall your brand easily when they go to this page
- Besides, a customer account page is a personal page for users. It’s an excellent opportunity for Shopify stores to personalize customers’ experience. You can use the page to collect insightful data to target customers via personalized campaigns. Hence, when this page is branded, customers relate the brand with good customer experience.
You can easily customize the Flits customer account page templates. All you need to do is pick one of the two themes and follow the customization steps. The app will guide you at every step. For example, you can change the navigation, font colors, set up add-on features such as reorder, store credits, and more.
Here’s the Flits DUO customer account page template:
Here’s the UNO customer account page template:
Don’t have a Shopify customer account page set up yet? Install the Flits app today.
Step #3 Customize your account page
Branding for the customer account page—the way it looks and feels—is a critical factor. It ensures your customers relate to your brand more deeply.
There are many food and beverage Shopify stores selling similar food products. And so, it’s important to have a unique visual identity.
Also, prioritizing the customer account page is one way you can ensure a good impression on your customers, as it’s the first page customers visit when they land on eCommerce sites.
Customizing the account page is also a way to improve the brand recall of your business. When customers see consistent colors, themes, fonts, and design, your brand’s unique identity registers in their minds better.
All these factors help build customer trust—when customers see a well done customer account page, they feel more confident about the brand. This has a psychological effect on how much personal information and data they’d be willing to share on the customer account.
Also read: How to brand and customize the Shopify customer account page
Example: Indie and Harper’s customized customer account page with a color palette consistent with its branding.
Customize the navigation bar
- Choose a color from the same tone/palette as your branding colors
- Choose colors that don’t make the page look too heavy or mismatched
- Make sure the color of the text stands out on the navigation bar
Change the font color
- Choose a font color that compliments the color of the navigation bar
- Try to choose a color that is belongs to your branding color palette
Change the button colors
- Change the color of the buttons to ensure it matches your brand colors.
- Marketers prefer bright, bold colors such as red, orange, and green for call-to-action buttons. But you can pick the color that best suits your page.
Step #4 Set up social login
Consumers are easily put off by lengthy sign-up and login processes on eCommerce sites. The result: they leave the site without making a purchase. Or, if there’s an option of guest checkout, they choose that. But that means you don’t collect customer data. Is there a solution for this?
Definitely! There’s social login. And here’s how it helps:
- Easier and faster sign up
- Easier and faster login
- Boosts new sign rate
- Increases sales
- Customers don’t have to remember one more password
- One-click login makes the process simple
- Avoid fake or redundant email addresses
- Helps remarketing and retargeting
Customers tend to order F&B products often, and hence, there are a lot of benefits for them to sign up on the customer account page.
This is where the social login feature comes in for food and beverage eCommerce businesses. It makes sign-up easy and fast, thus motivating customers to register.
Step #4 Install add-on features
The Shopify customer account page has some features that are available by default, for example, ‘Order history’. But to ensure a good experience for your customers, you’ll have to add more features that engage customers.
For example, you can incorporate marketing strategies such as discounts, store credits, loyalty program, wishlist, etc. These not only help you generate marketing opportunities for your food and beverage Shopify store, but also make your customer account page more comprehensive.
With the Flits customer account page app, you won’t have to look anywhere else. The app offers add-on features that you can easily integrate into your customer account.
Let’s look at the Flits add-on features in detail and you can use it for on your Shopify customer account page for food and beverage site.:
Store credits, rewards and loyalty programs are marketing strategies that help to bring back customers. As customers tend to make repeat purchases of food and beverage products, these strategies particularly work well for F&B eCommerce.
Store credits can help you:
- Increase purchase frequency
- Boost customer loyalty
- Engage customers and motivate them to shop more
There’s fierce competition in the F&B industry. And hence, it’s critical to improve customer loyalty for your Shopify store. A store credits or rewards program can help you increase customer engagement.
The food and beverage ecommerce industry often sees demand for new products. And as a result, products get sold out fast. This is where the wishlist feature can help. Customers who want to try out new products can add them to their wishlist. Or, they can add products to the wishlist when you’re about to launch
For businesses, it’s a way to collect insightful customer data, which can be used for personalized marketing campaigns, for retargeting customers, etc.
The social login feature makes sign-up and login easier and faster for customers. Customers can simply login with their social media credentials instead of having to remember a new login and password.
An average customer shops from many different food and beverage eCommerce sites and hence, might not want to sign up on each website. But for businesses, it’s critical to get more registered customers.
And that’s where social login helps:
- It can make customer sign-up faster and easier
- Boost sign ups
- Make sign in easy and increase purchase frequency
- It helps in retargeting customers on social media
Food and beverage products are perishable, have a short shelf life and customers tend to repeat orders a lot. And hence, the reorder feature is highly beneficial for F&B sites.
Everytime customers want to place an order for items they purchased earlier, they can simply click the reorder button and make purchases in a few clicks. It makes placing orders easier, faster, and boosts sales for stores. And hence, having the reorder feature in your Shopify customer account page for food and beverage sites is critical.
Recently viewed products
Customers tend to browse many products before they end up making purchases. And they often want to revisit products they browsed before. This is where the recently viewed products feature comes in.
This section stores information about the products that the customers viewed. It helps customers make purchase decisions, compare different products, etc.
Step #5 Integrate with other marketing apps
To ensure your food and beverage Shpify site offers the best experience to your customers, you’ll have to integrate many other tools on your website. For example, there might be marketing functions, payment functions, etc. that you’ll need. And you might choose third-party apps for it.
The Flits customer account page app seamlessly integrates with many third-party apps. For example, the product review app Judge.me, email marketing automation app Klaviyo, and web push notification app Pushowl, among others.
How to set up a Shopify customer account page for your food and beverage business?
As we learned, having a customer account page has many benefits for food and beverage eCommerce stores.
From collecting data from the different sections on the page to personalized campaigns to good customer experience—this one page is at the heart of everything your customers do on your site.
And hence, you must ensure smooth functioning of all the above features. For that, you need an efficient tool such as Flits customer account page app.