79% of smartphone users have made a purchase online using their mobile devices in the last 6 months. Smartphones will make up 34% of all U.S eCommerce sales in 2019.
There is an obvious rise in the number of online shoppers who are buying through their mobile. With social platforms like Instagram and Pinterest allowing visual shopping, mobile shoppers often end up discovering new brands even online.
As an online store in an oversaturated market, it’s crucial to optimize your website for mobile, making it easier for shoppers to browse and buy from your Shopify store.
Such mobile shopping optimization tactics include site responsiveness, native mobile app, social shopping, and most importantly, customer account pages.
Let’s look at how you can turn a shopper into a loyal customer with a personalized mobile -optimized customer account page.
Why is a Mobile Shopify Customer Account Page Important?
1. Personalized experience across devices
Shoppers want a personalized experience. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. What’s more, mobile shoppers who have little screen space to view your products would appreciate personalized suggestions and information catered to them.
A customer account page, with unique features like recommendations, wishlists, etc, is personalized to that shopper. By putting thought into the features on your Flits customer account page, you’ll be able to personalize the experience that each shopper has, increasing higher conversions and building loyalty.
2. Ensure customers are logged in easily on mobile
Registering and logging into an account is a tedious task. However, with the right feature on your Shopify customer account page, registration and log in is as quick as one click.
Social login lets mobile shoppers use existing profiles like Facebook and Amazon to get into their customer account page.
3. Instant and frictionless reorders
One way to increase loyalty among shoppers is through reorders. If your shopper enjoys your product, they would want to reorder it. You need to ensure that this process is as frictionless as possible.
The Flits customer account profile allows shoppers to reorder items they previously ordered with little friction. Shoppers just have to click on the “Add to Cart button on their “Orders” page
4. Increase repeat purchases with a rewards program
Many merchants set up a rewards program on their customer account page. Mobile shoppers browsing through their account can easily see the benefits of the rewards program and be motivated to join.
Soon enough, this gamified system will make shoppers eager to earn rewards, getting them to make repeat purchases and boosting loyalty.
49% of consumers agree they spend more after having joined a loyalty program
How to Set Up A Shopify Customer Account Page on Mobile App
Wondering how to set up a responsive customer account page for your Shopify store?
Here are the 6 steps you need to take to set it up:
1. Install the Flits app
To set up your responsive customer account page, you need to install Flits.
Flits is the only Shopify app for customer account pages. With the app, you can set up a responsive and well-designed customer account page to keep your shoppers engaged.
The app ensures your customer account page is responsive across devices.
2. Customize it to fit your branding
Once installed, you can use Flits to customize the look and design of your customer account page. Many merchants like Indie and Harper design their customer account page to match the rest of their Shopify store.
This seamless experience can make a huge difference in how shoppers perceive your brand.
3. If you have a native web app, set up your personalized customer account on it
If you capture shoppers on mobile through a native web app, you can integrate with Flits to set up your customer account page on your native web app as well.
Flits integrates with Shopify apps that enable native web apps. You can allow set up your personalized customer account pages within their web app. Merchants can also use other Flits features like rewards, wishlists, etc to maximize engagement on their app.
Do note: You can set up your customized customer account even if you don’t have a web app for your Shopify store.
4. Simplify registration with social login
Make it easier for mobile shoppers to create an account with a simpler registration process. Instead of making shoppers create a password, you can let them login using an existing social media profile, like their Facebook, Twitter, Amazon, etc.
Social login is proven to increase conversion rates by 20%, helping you capture more mobile shoppers as registered customers.
5. Enable loyalty rewards
Now that you have been able to get shoppers to register, it’s time to keep them engaged and give them a reason to come back.
This is where a rewards program helps. You can use Flits to set up a rewards program, setting conditions for the kinds of rewards shoppers can earn, and gamifying the experience of shopping.
6. Analyze how different shoppers use your Shopify customer account page on mobile
Now, it’s important to understand customer behavior, especially on mobile and use these insights to optimize your strategy.
Flits lets you see how shoppers interact with their Shopify customer account pages and collate customer data to set up better experiences.
Features Available on a Shopify Customer Account Page on Mobile
A customer account page is robust with features. merchants choose to add specific features depending on their preferences and needs.
If you aren’t sure which features you need, we’ve listed them for you.
1. Mobile responsive design
Many merchants set up custom pages without making it responsive across devices. Due to this, shoppers end up having a negative experience, dropping off the store.
Your customer account page needs a mobile responsive design. Flits automatically makes your Shopify customer account page responsive.
2. Custom designed to match your branding
First things first, you must redesign how your customer account page looks. Set up a Shopify customize account that looks like the rest of your Shopify store design and matches your brand. This can help you maintain your visual identity, build brand recall, and provide an integrated on-site experience.
3. Order History
The default feature available on all customer account pages, order history lets customers view their past orders, what they bought, how much they spent, and even see in-progress orders, and track their status.
Such a page helps create transparency over past orders and lowers post-purchase anxiety by allowing order tracking and making it real-time.
4. Reorder functionality
Besides looking at all the orders placed, one feature within the “Orders” page that can help customers is a reorder functionality.
Think about it, when shopping on mobile, customers need as few frictions and page loads as possible. However, if they are reordering, they would need open their “Orders” page, click on the item they want to repurchase, open its product page, and add it to cart
You can simplify reorders for mobile shoppers by adding a one-click reorder button next to products previously purchased to let your shoppers reorder items they bought in the past.
5. Saved Delivery Addresses
“Saved Delivery Addresses” is a small but powerful feature. 21% of shoppers abandon their cart due to a long or complicated checkout process. Having saved delivery address information is sure to shorten checkout time and increase conversions.
Wishlists are one of the most powerful features available on a Shopify store, helping shoppers save items they like for a later buy.
Unlike shopping on a desktop, mobile shoppers can’t open multiple tabs and switch between them with ease. Wishlisting can simplify the process of shortlisting items that the shopper liked and most importantly, let them save items they want later.
7. Recently Viewed Products
Let shoppers see products that they looked at during their last visit with a “Browsing History” or “Recently Viewed Products” page on their customer account pages.
With this, shoppers won’t have to go through the entire catalog but instead, just go back to their browsing history to find the items they were looking for.
This is especially needed for mobile since tracking back to a previously looked at item is tricky.
8. Store Credits
Who doesn’t love rewards? By setting up a rewards program on your Flits customer account page, you can reel in mobile shoppers from the get go.
You can set conditions for different activities that earn rewards and even set up triggered messages to be sent when shoppers earn or redeem credits.
9. Social Login
Social login improves conversion rates by 20 to 40%.
Social login lets you sign-in or register with one just click. It lets customers use their existing social profiles to create or sign in to their account, ensuring they don’t have to remember account details or go through password recovery in case they forget.
This is a must-have feature for mobile shopping, shortening the registration time and reducing cart abandonment.
10. Direct customer support
Allow your shoppers to easily get customer support through the customer account page. Oftentimes, shoppers need to send an email to raise queries, making the support process tedious.
With Flits, you can enable a “Contact Us” button and let your shoppers reach you with ease, providing an excellent customer experience.
Set up a better Shopify customer account page on mobile with Flits!
We hope this guide helps you understand how you can turn your mobile shoppers into loyal customers. Your customer account page is a goldmine of opportunity to sell more, especially among mobile shoppers who have high drop-off rates and high friction within online stores.
Flits is the only Shopify customer account app that lets you transform your customer account page, customize the design, and add high-converting features like wishlisting, rewards, referral marketing, etc.