Want to make visitors fall in love with your brand? Here are the ecommerce pages you need to set up.
You have a Shopify store, which means you can sell your products to anyone across the planet. But what makes an online shopper decide to buy from your store? The type of product you’re selling might have something to do with it, but having product information and images displayed well on your pages can also determine your conversion rates.
In order for customers to convert into buyers, you need a great shopping experience such as making your shipping policies, returns, and refunds easily available on the most relevant pages of your website.
When it comes to eCommerce, customer engagement is everything.
Research suggests that the average shopping cart abandonment rate is 68%.
In other words, almost 70% of people abandon their carts while shopping online. This means that eCommerce store owners lose millions of dollars each year! It’s important to make sure your website is optimal for online shoppers and avoid cart abandonment as much as possible.
Your Shopify store is ready to go live and you’re trying to figure out what pages you need. There are so many pages available that it’s hard to know where to start. It doesn’t matter what kind of store you’re operating, there are a few basic ecommerce pages your customers will want to see. To help with this, let’s discuss some of the most important pages to have on your Shopify store.
If you’re looking to build a Shopify store that both looks good and performs well, you want to make sure that you’ve got the right pages on your site.
When it comes to eCommerce, your goal should be to make sure that you’re putting your best foot forward on every page of your store. We’ve got a list of must-have ecommerce pages that will help your online shoppers find what they’re looking for, while also making sure they have a great experience with your brand.
Your home page is the most important page on your Shopify store because it’s the first thing visitors see. That means you should use your homepage to say hello, explain what your business does, and show off your products or services in a compelling way. It also serves as an introduction to the rest of your website.
A great place to begin is by highlighting the value of your products and making it clear why they’re better than anyone else’s. Use photos, videos, and copy that best represent what has set you apart from the competition in your industry.
Your Home Page should ideally include –
- The name of your store,
- A title for your business,
- A brief description of what you do,
- Some examples of products (or services) you offer
An About Page is essential to give visitors a better understanding of what you do and why they should care. A well-written, informative “About Us” page will be the starting point for many visitors – giving them the opportunity to learn about your team, history, customers, values, and more.
This page is your opportunity to shine, so make it as engaging and informative as possible. Use this page to succinctly introduce yourself and your brand to potential customers—be sure to share a little information about your background, explain the benefits of buying from you, and make sure you explain how you can help.
You can also use this page to direct customers to any pertinent resources or information they’ll need throughout their checkout experience (such as shipping details or returns policies).
It’s where they can learn more about you and why they should choose you over the competition. So, make sure it’s filled with compelling reasons for them to stick around or get to know you better.
This is where customers can find all of the products you carry in a specific category. Use the category page to highlight the best products from each category, or use the extended description tab to provide detailed information about your products.
Your category page is the place where customers will discover your products, so you need to make sure it’s easy to navigate and gives them everything they need to place an order.
The category page is what will help make your store unique. It helps to draw in more customers and increase sales by providing an easy way for your customers to browse through the products you sell.
Here’s an example of one of the most sifted ecommerce pages for product categories:
A product page is an online store’s most important sales tool. It is an important factor influencing the decision-making process of a consumer.
It’s where customers can browse your products, view their detailed information (including images and videos), and add them to their wish lists. You can also specify a unique URL for each product so that customers can easily share it on social media or add it to their shopping cart.
With the right content and images, you’ll make sure that customers know what they’re buying — and why they should buy it from you. Make sure your product descriptions are concise and include useful information like sizing and care instructions, but also make sure your content flows naturally, allowing people to read through it easily.
Heres an example of one of the best ecommerce pages for products:
Your product pages are the heart of your Shopify store, yes. But more often than not, search results are how your customers find these required product pages. Manage your search and search results settings now to help boost your store’s performance
Make sure you’re providing your visitors with plenty of ways to find what they came for, whether that’s sections on your homepage, a universal search bar, or a featured products page.
Your store is for your customers, not for you.
Allow your customers to create an account and log in to your Shopify store. This way, they can maintain their shopping cart between visits and purchase products at a later date. Selling online is easier when you’re able to collect personal information like their names, addresses, and email addresses, which helps personalize the customer experience.
Also, remember, the less time they spend creating accounts and logging in, the more time they can spend getting their new product, which means more revenue for you!
Keeping your customers engaged and informed about their orders is an important part of creating a positive experience with your business. Your customer account page is where your customers can manage their orders, see their purchases and history, or even return items.
It’s a free-flowing page that you can customize with your own custom fields, product images, motifs, and text. You can also add customer testimonials, share customer reviews, and celebrate birthdays with them with personalized discounts and offers.
Now, do more with your Shopify customer accounts page with Flits. Summarize all your shopper data in one place – profile, store credits, wishlist, reorder, recently viewed products, delivery address. Never lose data that could increase Shopify sales! Check Flits out here.
- Learn about the benefits of a customer account page
- Why a customer account page is a must-have to understand your customers
- See how Indie and Harper customizes its customer account pages for more conversions
The shopping cart is a crucial element of your store. Here’s where people add products to their bags, view their order details, and check out if they’re ready to buy. The more reliable and intuitive your checkout process is, the better chance you have of converting potential customers into actual customers.
Turning your cart into a consistent experience that reinforces your branding and incentivizes people to spend more can be the difference between a sale and a lost opportunity.
A guest checkout means that customers can buy your products without having to create an account. This is a huge win for shoppers in both the “I want it now and don’t want to wait” category, and the small businesses who want to grow.
This is great for customers that want to make purchases quickly, but with a lower conversion rate than logged-in shoppers. Guest checkout is usually less secure because it requires less information from the customer; however, this can be balanced by ensuring strong security in other areas (such as payment processing).
You can’t sell anything on your Shopify store without having a contact us page. This is where customers who have questions about your products or are ready to buy will go.
A good contact us page should have –
- A phone number (or phone number and email)
- A brief description of what you do, why you do it, and how to get in touch with you
- A clear call to action (CTA) that encourages visitors to reach out if they need help or want more information
Adding a store locator to your Shopify store will allow your customers to click and find the location of their nearest store. This is especially helpful if customers would like to actually see, touch, and feel your products before making a purchase.
It also allows you to appear in map search results and allows customers to add the store location to their phone’s contacts.
This drastically improves customer experience and gives them confidence that they are ordering from a legitimate company.
Feedback is an important part of the buying process.
Getting feedback from your customers is an essential part of running a successful business. It can help you improve the quality of your products and ensure that you’re providing the right experience for each customer. Add this as one of your ecommerce pages to your store so customers can give their thoughts on everything from their shopping experience to the quality of your packaging.
It’s important to establish an open line of communication with your customers. We recommend adding a feedback page so your customers can let you know how they feel about their shopping experience.
Customers love knowing that you’re open to suggestions and are using their feedback to make improvements across your store.
Policy pages explain the rules and restrictions of your platform. It’s important to be clear and concise with your policies, or people could have a bad experience when they try to buy or use your product.
In a world of digital commerce, there are many areas that businesses must address. Such as privacy and returns policy. These pages help define your business in terms of how it operates, the resources you make available to customers, or the rights they can expect to have if they choose to make a purchase with you.
We recommend adding the following policy ecommerce pages –
- Shipping Policy
- Return & Refund Policy
And that’s all there is to it. If you want to turn your Shopify store into a high-converting experience for your online customers, then the pages identified above are definitely what you should be looking to implement. No matter how you decide to handle the design and layout of these pages, you are certain to see an increase in revenue and customer satisfaction as a result.
When you’re opening a new business, the list of tasks is endless. There are so many things to be done that it can be overwhelming.
However, whether you’re looking to boost sales or simply improve customer relations, having a few ecommerce pages on your Shopify store that are optimized for your customers should do the trick.
With these tips under your belt, you’ll have a better idea of how to attract and engage with online shoppers. And that’s the key to better sales: creating customer satisfaction and building trust—which is all done by giving some love to your customer service pages.
Ready to take the first step to personalizing online shopping journeys with ecommerce pages?