Customer experience and engagement are at the center of any eCommerce brand, across industries. It impacts brand growth, profits and success.
Case in point, the fashion eCommerce industry. There’s immense competition. Studies reveal 13 of the top D2C brands are in the fashion industry.
Imagine the competition fashion brands face, to attract and retain customers!
In this piece, we take a detailed look at one such fashion brand, Libas, that has many brilliant lessons on CX and engagement.
Read the Libas fashion brand account page analysis with take away lessons!
A fashion brand account page analysis
In this section, we get into Libas fashion’s eCommerce UX breakdown, looking at the various features of the customer account and how it helps the brand.
1. Libas has a comprehensive customer account page
There’s a lot that customers do via the account page. For instance, refer to order history, reorder products purchased earlier, check their store credit balance, or update contact details. Besides these, customers use the account page for other things too.
Libas offers a comprehensive account page with various features. Let’s look at the features:
- My Profile: enables customers to easily edit and update details such as name, birthdate, and phone number. This page can provide Shopify fashion brands insights on customer demographics. This data can be used to craft tailored marketing campaigns.
- Delivery Address: this section saves customers’ addresses. Apart from a default address, customers can add many more addresses. For example, when customers want to order products for gifting, they can add the recipient’s address as well as save it for future use.
- My Orders: customers can refer to their past orders, as well as track their current orders via this section. This section offers data about customers’ shopping behavior and patterns, which can be utilized for future marketing campaigns.
- Wishlist: the customer account page of fashion retail brands would be incomplete without a wishlist page. This feature allows customers to save their favorite items and purchase them at a later date.
- Recently Viewed Products: Another essential feature in this fashion eCommerce UX breakdown is recently viewed products. Fashion retail brands can use this data to push sales, remind customers of products, and create personalized campaigns.
2. Libas has customized its customer account page
Customization has many benefits you might not have thought about. For instance, it improves brand recall, provides a consistent experience to customers, and has a greater visual impact.
The Libas fashion brand account page analysis reveals the customization features that add to customer experience.
Here are the elements that Libas has customized in the customer account page
- Color: Libas has used a light pink color palette to match its branding colors and logo.
- Page template: The customer account page uses Flits customer account page template to ensure it offers a consistent look and feel with the rest of the site
- Add-on features: Libas has added features such as wishlist and recently viewed products
Also read: 5 ways to brand and customize your customer account page
3. Wishlist
When it comes to fashion and apparel, customers visit websites multiple times before making purchases. Customers like to view different products to select the best, compare different options, or at times, they just wait for their favorite products to go on sale so they can buy them at cheaper rates. And this is where the wishlist feature comes in.
The wishlist feature enables customers to save their products and buy them later. For retailers, this is a data goldmine. Libas has an excellent wishlist feature that has customized features, increasing engagement and sales for the brand.
Here’s how fashion brands can use data from wishlist:
- To segment customers into different groups. For example, customers that like the same product, or customers who have gender neutral products and designs, etc.
- Another Shopify fashion brand insight from wishlist data can be to run retargeting ads to entice customers into buying those products
- Wishlist data can be used to personalize communication, for instance, instead of saying “your favorite products” you can say “your favorite little black dress is on sale”
- Wishlist can help boost sales by sending personalized offers. For example, offer discounts on items in the wishlist, or bundle a product from the wishlist with another item to increase sales
Here are some wishlist best practices:
- Create a positive experience around wishlists by thinking creatively
- Allow customers to create more than one wishlist
- Enable wishlist sharing so customers can send wishlists to friends
- Create personalized marketing campaigns around wishlists
- Make it easy for customers to find their wishlist – the customer account page is the best place to house it
4. Recently viewed products
Similar to wishlist, the recently viewed products feature also has many benefits for fashion brands. Every fashion eCommerce UX breakdown will have this feature. That’s because shoppers tend to look at many different products before they narrow down on what they want to buy.
Let’s explore how the recently viewed products feature helps fashion brands:
- It provides data for personalization. Fashion brands can push recently viewed items by sending reminders to customers and by offering discounts
- Fashion brands can create upselling and cross-selling campaigns using data from recently viewed products section
- Automate recently viewed products messaging on various channels such as WhatsApp, social media, email, etc. You can use Flits customer account page app to set up automations
Key takeaways from Libas fashion brand account page analysis
Libas fashion Shopify brand insights reveal the importance of creating effective and user-friendly customer account pages. It helps enhance customer experience and boost customer loyalty. Here are the key takeaways from Libas customer account page:
- Easy navigation: Create clear navigation by clearly labeling the different sections and creating a simple and decluttered layout
- Personalization: Include personalization features such as displaying customers’ name, saving details such as address, birthdate, etc.
- Address book: Provide a dedicated space for customers to save their delivery addresses. Allow multiple addresses
- Wishlist and favorites: As we saw in the Libas case study, incorporate the wishlist feature within your fashion brand customer account page
- Page loading speed optimization: Keep the page simple and minimal to increase the page loading speed
Set up your fashion brand customer account page
With the Libas fashion customer account page analysis, it’s clear, the customer account page has many benefits for fashion brands—from capturing store visitor registrations to creating better shopping experiences.
However, to get started with a robust customer account page for your fashion brand, you will require a Shopify tool that is comprehensive and intuitive.
Meet Flits Customer Account Page App—one of the best Shopify tools for merchants in the fashion industry.
Install Flits customer account page app on your Shopify store.
