Learn how to maximize returns from tips from one of the best Shopify customer account page examples
One of the most important pages of any eCommerce site is the customer account page. It’s the page that customers keep visiting and returning to.
While a lot of brands tend to ignore the customer account page thinking there’s only so much one can do with it, some brands know how to optimize the page to provide the best customer experience.
One such brand is Borosil, the glassware company that offers one of the widest ranges of glassware products. Based in India, the brand has a presence in the USA and the Netherlands as well.
In this blog, we take a look at Borosil customer account page, breakdown the various elements, and find the best takeaways that you can apply in your customer account page.
6 ways Borosil enhances customer experience on its Shopify customer account page
There’s a lot that you can do with the customer account. Well known eCommerce brands are able to increase profits simply by optimizing their customer accounts. Let’s look at six factors that Borosil customer account page does right and what we can learn from it.
1. Borosil has a comprehensive customer account page
Whether you’re a large enterprise business or a mid-sized to small eCommerce company, you must set up a Shopify customer account page. The customer account page helps hold important information for customers — from their personal details such as address and contact to browsing history, order history, and wishlist.
Borosil customer account page ensures customers can find all the information in one place. This helps streamline their shopping experience. For example, if they want to refer to products they bought from in the past, they can visit the customer account page.
Why create a comprehensive Shopify customer account page?
Creating comprehensive customer account pages works well for large companies. Large companies such as Borosil, typically have a large and diverse customer base. These customers might have different preferences. By customizing a Shopify customer account page you can include multiple features, and cater to your different customer segments.
Setting up a comprehensive Shopify and Shopify Plus customer account page is easy with Flits. Explore the app.
2. Customized customer page to match the brand
Customers like brands that provide unique experiences. And a key part of making this possible is customization. If your eCommerce site is going to look and feel like any other Shopify site, it’s going to be hard to impress customers.
Borosil customer account page is customized to match the brand colors, look and feel.
What can we learn from this Shopify customer account page example? There are many elements you can include when you customize the Shopify customer account page, based on your products, customer preference, and industry trends. For example, the Flits customer account page app allows you to choose from templates, change the navigation and font color, button color, add unique features, among other factors.
Why customizing the customer account page works well?
Visually unique sites appeal more to customers. In addition, when you customize, you can do a lot more, such as: simplify navigation, add new features and tools, create better brand recall, etc.
3. A profile page with easy self-edit features
The customer profile section – ‘My Profile’ – on the Borosil customer account page, is another essential feature. This section holds personal information about customers — their name, contact details, address, etc. Many sites customize this section to include details such as birth date, anniversary date, etc. Customers use this section to keep their personal details updated.
Shopify retailers can use this section to extract customer data and details. This section can provide demographic data that brands can use for marketing and promotional campaigns.
Why does a profile section work well?
Having a profile section has many advantages for eCommerce sites. For example, if a customer changes their phone number, they are sure to update it when they make a purchase. This makes it easy for you to have an updated contact list. Moreover, it enhances customer experience as they do not have to depend on your assistance to make simple changes.
4. Wishlist to make shopping easy and enjoyable
Basic eCommerce features aren’t enough to keep customers engaged. Borosil understands that. To enhance customer experience, the Borosil customer account page has the wishlist feature. There’s a lot that eCommerce brands can do with Wishlist.
For instance, wishlist can help engage customers. Customers can add their favorite items to the wishlist and purchase them later. It’s a good tactic to bring customers back to your site, and boost your customer retention rate. In addition, wishlists help boost sales. Customers tend to add products to wishlists and buy them once items go on sale. Similarly, eCommerce brands can create many exciting campaigns related to the wishlist.
Benefits of having the wishlist tab in the Shopify customer account page:
If your Shopify store has products that could get sold out fast, like glassware, customers might want to use the wishlist feature to add items in their wishlist, so that they can purchase them when you restock the items. This ensures you don’t lose sales. Moreover, it improves engagement rate and enhances customers’ shopping experience.
5. ‘Manage address’ section in the Shopify customer account page
Another useful section that’s part of the Borosil customer account page is the ‘Manage address’ section. Customers might want to change or update their address. Or, they might want to add multiple addresses. For instance, if they order a product for gifting to be sent to the recipient’s address, this feature can allow them to change/edit the address.
How it helps to have a ‘manage address’ section?
Today’s digitally savvy customers don’t like to be dependent on customer support for small matters, such as editing addresses. They like to do it themselves. That’s one reason why having this section helps. It gives customers the freedom to change things promptly. Moreover, this section also helps increase sales. When you make it easy for customers to edit or make any changes, they feel more comfortable shopping from your brand.
6. Provide a personalized experience through the Shopify customer account page
There’s another thing we can learn from the Borosil customer account page — personalization. And the customer account page is the best place to begin your personalization strategies. To offer personalized experiences, you have to know your customers a little more than details such as age, gender, and location. You can provide better personalized experiences when you understand your customers better — their likes, interests, dislikes, purchase patterns, buying intentions, etc.
And that’s where the customer account page comes in. It provides you with deep insights into customers and their preferences. Moreover, you can create campaigns to specially extract more information from them, such as run surveys or ask for feedback via the customer page.
Why customer account page works well for personalization strategies?
Without setting up a Shopify customer account page, your store will not have the opportunity to bring customers back to your site. Once customers register, you have their contact details, you can offer them discounts and deals, and create campaigns to ensure they revisit.
Also read: Why Shopify Plus Stores Need a Customer Account Page That Does More
Create top customer experience like Borosil’s customer account page
It is possible to create a unique, convenient, and easy customer experience through your Shopify customer account page. Borosil has been able to do so. The brand used Flits customer account page app to provide its customers with the best features and a seamless experience.
Flits is a Shopify and Shopify Plus customer account page app that enables brands to set up Shopify customer account pages that support brand goals. The app provides efficient features such as social login, wishlist, recently viewed products, rewards, store credits, etc., which you can use to enhance customer experience and grow your brand.
