Learn how Shopify one-page checkout can help your business grow.
In the vast landscape of ecommerce, the checkout experience stands as a key moment.
It’s a crucial stage that can make or break sales and your business success. Almost 70% of people abandon carts at this stage. And hence, it’s important to make it a seamless experience.
And that’s where Shopify one page checkout comes in — a shorter, faster, intuitive, and customer-friendly way to ensure checkout.
If you want to transform your Shopify checkout experience, read this blog to learn all about one-page checkout.
What is one-page checkout?
What does a typical eCommerce checkout include? Usually, the flow goes from the cart to address and details form page, to payment method selection page, to final checkout. That’s at least three to four pages.
And a lot of times shoppers drop out on one of the pages. Close to 70% of people drop out on the last page, the final checkout page.
But a one-page checkout includes only one page. Customers can go through the entire purchase process on one page instead of going through multiple pages.
Shopify’s one-page checkout makes the checkout process easier, shorter, faster, and more convenient for customers, leading to more conversions.
Here’s an example of a Shopify one-page checkout:
The benefits of one-page checkout
While incorporating all the features and elements on a single page may seem challenging, there are a lot of benefits on Shopify one-page checkout. Read about some of them in this section.
1. Makes checkout faster and shorter
One-page checkout fits in the entire process into a single page. This makes the experience hassle-free and seamless. One-page checkout process requires fewer pages to load, and hence customers can go through the entire process in a jiffy.
Moreover, when there’s an auto-fill feature on the Shopify site, this process becomes much faster. Details such as name, address, contact details, etc., get filled into the form automatically, freeing up customers’ time. In short, it makes the process simple and speedy.
2. Enhances customer experience
When it comes to online shopping, a smooth and efficient checkout experience can be a game-changer. It can be a factor that helps improve customer satisfaction, and thus, loyalty. One-page checkout allows customers to wrap up their purchases swiftly and effortlessly. Easy experiences make customers stick with brands for longer and increase loyalty.
3. Boosts cart conversion
When your checkout process is smooth and user-friendly, it minimizes the time users need to make their decisions. Through the removal of unnecessary form elements, you simplify the purchase journey, ultimately increasing the likelihood of completing transactions and reducing the instances of abandoned carts.
4. Improved site performance
A lengthy checkout process often leads customers to abandon their carts. The frustration of waiting for the next page to load repeatedly can be a major annoyance for customers, causing them to leave your website and negatively impacting its performance. Streamlining the checkout process into a single-page checkout significantly improves your website’s performance by enhancing its checkout functionality.
Tips for your Shopify one-page checkout
As mentioned in the above section, one-page checkout has many benefits. But to ensure your customers and you are able to enjoy these benefits, you must apply some best practices and strategies. In this section, we tell you about various things you can do to maximize returns from your Shopify one page checkout.
1. Design top checkout UX
74% of customers are likely to shift brands if the checkout process is difficult. And here’s a hard truth — while 58% of websites offer satisfactory checkout experiences, most of them exhibit UX problems. Therefore, it is critical to get your checkout UX right in order to improve sales and boost customer satisfaction.
Here are some tips for good checkout UX:
- Make the payment process easy for customers
- Make the page features intuitive
- Your checkout page UX should match with your customers’ needs
- Bring in elements that build trust
2. Customize the checkout page
Shopify’s no-code and custom-code capabilities allow you to craft personalized one-page checkout experiences. For example, it gives you flexibility to fine-tune essential elements of the checkout process to align with your preferred buyer journey. In addition, it gives you the ability to tailor the design by incorporating colors, fonts, logos, etc., with your website’s brand identity.
Tips to customize one-page checkout:
- Create a page design that matches your brand personality
- Customize colors, fonts, etc. to align with your branding guidelines
- Choose a page layout that best suits your purpose
3. Create a visually appealing checkout page
You may think a checkout page is just a transactional page and hence there’s not much you can do to make it visually appealing. But that’s not true. You can turn a boring and bland checkout page into a memorable and visually appealing page.
A few things you can do to enhance your checkout page:
- Add your brand personality to the checkout page
- Include a checkout progress bar
- Include all features — shipping, contact, payment details, order history, gifting option, etc. but arrange it in a clutter-free way
4. Make the checkout page compact
While customers may prefer one-page checkout, your web designer or UX designer may find it overwhelming.
For instance, customers like streamlined processes, having an overview of the entire process on one page, and the ease of making any changes on the same page. But for designers, incorporating all the important information onto a single page may be challenging.
Apart from that, one-page checkout could lead to slower loading speeds, which can make customers abandon your site. Hence, here are some factors to consider when crafting a compact checkout page:
- Ensure all important buttons and information is included on the page
- Ensure the page loading does not become slow – 73% of customers want a fast checkout process
- Ensure the page isn’t cluttered with too many elements
5. Set up a customer account page
Here’s the thing — you want shoppers and customers to have the best experience on your site, which is fast, secure, and easy. You also want customers to come back to your store. To ensure your customers keep coming back, you will have to create strategies.
One of the best ways to ensure your customers keep coming back to your Shopify site is to set up a customer account page and motivate customers to sign up.
Here are some tips for your Shopify customer account page:
- Set up a comprehensive customer account page with all features
- Entice customers to sign up once they complete checkout
- Offer store credits to new customers to use on their next purchase
One page checkout examples
Now, let’s look at some one-page checkout examples to get a better understanding on how they look and function.
One-page checkout example 1
The checkout page offered by Inka stands out specifically for two reasons: speed and multiple payment options. Their one-page checkout includes essential features like contact, delivery address, payment options clearly displayed, shipping method, and bill amount. Additionally, they have integrated PayPal, Shop Pay, and Google Pay checkout functionality. With these checkout options, customers experience a heightened sense of security as they are not required to repeatedly enter their card details on each website they visit. Instead, they only need to provide their account information and proceed with the checkout process.
One page checkout example 2
Here’s a fundamental reality: single-page checkouts are not only straightforward but also exceptionally effective. In this example from Shopify Supply, it’s evident how they have meticulously crafted the entire checkout page to expedite transactions and provide customers with a smooth and effortless user experience. Even though the page has various elements and features, they’ve been spaced out well to avoid a claustrophobic feel. Moreover, the minimal use of brand colors adds balance and harmony to the page.
Should you have a Shopify one page checkout?
As we saw in the examples shared above, most one-checkout pages have common elements, simple designs, and somewhat similar features and vibe. And setting up a one-page checkout is not difficult at all, Shopify has made it easy for eCommerce brands.
However, along with one-page checkout, don’t forget about setting up your customer account page, as these two pages will complement each other. Both pages when done well can enhance customer experience and set up your eCommerce business for success.