Learn how to improve the customer experience when customers sign up/ log in on your Shopify website
Getting customers to sign up on your customer account is tough!
But if they do cross that step, it’s just the beginning of the actual work for you.
If you’re ignoring your customers’ post sign-in experience, don’t be surprised to know it can negatively impact your customer churn rate.
Simply put, customers stop interacting with brands that don’t engage.
Think about it, would you, as a customer, want to go back to eCommerce websites that don’t communicate, or don’t show any interest in making you feel special?
That is why it’s important to know how to create an engaging eCommerce customer experience for your Shopify customer account page.
Here’s what you can do to make your Shopify customer account login more fruitful.
What do you do when customers return to your website?
Do you just let them do their own thing? Or do you do something to let them know you remember them?
For example, it’s possible that they might have come to your website to revisit a product they had liked but didn’t buy. After all, more than 70% of people don’t make purchases the first time around.
So how about you show them those products again?
Display last viewed products on your home page to remind customers of what they liked. This will increase the probability of selling the products this time.
Besides, this feature has many benefits:
- It instantly engages customers because they see something they were already eyeing
- It enhances customers’ shopping experience
- Boosts sales and conversions
- Offers more opportunities to interact with customers. For example, customers might chat with you to know more about the product
Ecommerce brands display last-viewed products in many ways, such as, ‘recently viewed products’, ‘last viewed’, ‘items you liked’, etc. Here’s an example:
You can set up this feature with the help of an efficient Shopify customer account page app.
Use data from customers’ earlier activities on your website to engage them.
When customers browse your website, they leave behind a lot of data. You can retrieve insightful information about your customers from this data—what they like, their spending capacity, their demographic details, etc.
Use this data to display products related to the ones they had broswed before. For example, ‘Customers also liked’ or ‘You might also like’.
And how does it help?
- You can introduce customers to other products on your site
- Improve sales
- Cross-sell or upsell
- Create product bundles if customers show interest in the displayed products
Don’t you feel good when you walk into a store and the sales person remembers what you bought last from the store and asks about your experience?
You sure do! We humans are wired to find happiness in such personal experiences.
You can replicate this experience on your eCommerce store by displaying the last order of customers on the home page.
Once customers log into their customer account on your Shopify store, one of the first pages they tend to visit is the home page. And that’s your opportunity to engage them.
If you have data from customers’ earlier engagement on your website, you can extract information about the products customers were/are interested in.
You can collect data on products customers browse, the time they spend browsing an item, etc. Then, promote those products by offering discounts and deals on them.
93% of consumers use discount codes throughout the year. In other words, discounts can help you boost engagement.
Here’s how you can increase engagement with the help of discounts and deals strategies.
- Personalize offers—promote products based on individual likes and not to your entire customer list
- When you are running a sale, market different products to different customer segments according to the interest shown
- Collect data from different sections on your website, such as recently viewed products, wishlist, etc. to come up with more targeted deals
Most customers love to buy from brands that offer something more to them—store credits or reward points. And 90% of companies now have loyalty or store credit programs.
But most times, the store credit information remains hidden inside the customers’ account pages. Unless, you get creative and make store credits more active.
One way is to display the store credits earned by customers on the home page after they log into their account. That’s because customers might otherwise forget about the points they’ve earned.
But if you display store credits on the home page, here’s what can happen:
- Customers will always be reminded of the store credits available to use
- They’d be motivated to earn more points
- It helps boost sales as customers will make more purchases with the points
Customers that sign up for a customer account page on your Shopify store should be treated as special. Otherwise there’s no difference between them and the guest customers.
One way to make them feel special is to offer personalized prices. For example, discounted pricing on all or select products. This will also help improve your Shopify store’s customer loyalty. When customers get better and exclusive prices, it helps boost loyalty.
If you’re offering special prices to customers who sign up on your Shopify store, you must display personalized prices for customers.
When browsing products on an eCommerce site, customers can get swayed and lost in the sea of options. In the process, they might want to revisit some products that caught their fancy.
This is where recently viewed products come in. This feature helps to display products that customers browsed recently on your website.
- Customers find products they browsed easily
- Reduces cart abandonment rate
- Increases sales
- Creates a more user-friendly experience
Here’s how Amazon displays recently browsed products:
Another way to enhance the experience of your customers post your Shopify customer account login is to optimize the wishlist feature.
The wishlist is where customers can add products they like. But most times customers add items to the list and forget about it. So here’s how you can bring the wishlist feature to life for your customers:
- Make wishlist easily accessible on the customer account page
- Include a ‘add to cart’ function in the wishlist for all products
- Make wishlist shareable so customers can send it to their friends and family
- Enable customers to rename the wishlist to make it their own. For example, Julian’s Wishlist
One of the most basic features of the customer account page is the order history. It shows customers what they purchased in the past. Even though it’s a simple feature, it has many benefits for your Shopify store.
To begin with, customers can always go back to view their past purchases. They might want to reorder or simply just see the details of the products. For example, refer to the size of a shirt they had bought so they can order the same size again.
Here’s how this feature helps:
- It helps customers track their orders
- Customers can see the details of the products
- Customer can check details such as delivery address, date, etc. so there’s no confusion
- Makes it easy for them to reorder the same product
- Gives customers an overview of their relationship with your brand
One of the best advantages for customers, of signing up for the customer account page, is they can reorder products without any hassle.
When customers want to reorder the same item they won’t have to go through the process of browsing the website, finding the exact same products, and navigating the ordering process—they can simply click on the ‘reorder’ button and checkout faster.
Moreover, it will also help improve your Shopify store customer loyalty metric.
Reordering function helps:
- Order placement easier
- Faster checkout
- Is known to enhance eCommerce customer experience
- Boosts sales
There are many reasons customers might want to contact you. For example, they might have questions about their orders, grievances, special requests, etc. that your automated communication tool cannot help them with.
Hence, they might want to contact you personally. It’s important to allow them easy access to you when they need to. Not being able to contact a brand can get extremely frustrating for customers and directly lead to a bad experience.
Do this on your customer account page:
- Mention how customers can get in touch with you
- Share customer care options—phone number, email id, WhatsApp chat link, etc.
- Mention customer care time
- Also mention how soon they can expect a representative to get back to them
Even though online shopping has taken over in-store shopping and customers are now used to it, there’s a certain level of anxiety that occurs once a person places an online order.
Customers are eager to know about their order—where it’s at, when it will get delivered, etc. And in the age of self-service, it’s important to enable customers to track their orders easily.
You can allow customers to track their orders from the customer account page.
- Add a ‘track order’ button next to the order
- Add link to courier partner website
- Add delivery partner details
- Add a ‘contact us’ button for order queries
Another way to enhance customers’ experience after they’re logged into the customer account is to make it simple for them to return, exchange or request a refund of their purchase.
Here’s what to do:
- Include the exchange, return and refund policy within the customer account page. This will make it easy for the customers to find the policies. It’s important, because 68% of customers check the exchange policy before making a purchase.
- Share all the information in detail, leaving no obscurities. For example, against what can the product be exchanged, extra costs, number of days within which the item can be exchanged, returned and refunded, the condition of the item, and the process of initiating, among others.
- Automate the return, exchange and refund processes. It might not be practical to manage exchanges, returns and refunds manually and hence you will need a smart tool to automate the process. Integrate the tool within your Shopify customer account page app.
Once customers sign up or log in into your Shopify customer account page, they expect the best experiences. And it’s your job to make it real for them.
To do so, you’ll need an efficient Shopify customer account page app. Flits customer account page app is a comprehensive tool designed for Shopify stores.
The app provides all useful features such as store credits, social login, recently viewed products, among others, to ensure an experience customers will remember and keep coming back to.