Learn how to improve Shopify customer account UX design.
If you own an eCommerce store or if you’re a marketer for one, sure you must have done everything to get your homepage right. Afterall, it’s the first page customers will see when they land on your site.
But what about the customer account page? Have you got your Shopify customer account page right? That’s the page your registered customers are going to visit the most.
And so, it’s a must to make sure your customer account UX (User Experience) design is ready for maximum engagement and conversions. And that’s what we’ll talk about in this blog. Plus, we have put together actionable UX tips for your customer account page.
What is the Shopify customer account page UX?
Customer account page UX is all about creating a simple, easy-to-navigate, and logical design of the customer account page so that your customers have the most enjoyable and satisfactory shopping experience on your site.
One of the best eCommerce giants, Amazon’s UX ranks highest amongst baby boomers and Gen X. Why? Because Amazon’s customer account page is comprehensive with different kinds of features, easy to navigate, allows social login, and has features such as browsing history, product recommendations, wishlist, etc.
A good customer account page should be highly functional, accessible, and have high usability. These factors make customers’ experience easy and engaging.
Why does the Shopify customer account page UX matter?
88% of customers say they wouldn’t return to a site after a bad user experience. According to Forrester, better UX design could bring conversion rates of up to 400%.
Hence, providing a seamless user experience to your customers is a must. Let’s look at the reasons for this in detail.
It helps offer a personalized experience to customers
The customer account page holds a lot of information about customers – personal details, addresses, birthdate, shopping history, wishlist, etc. All this can provide valuable insights with which you could personalize their experience. For example, craft personalized campaigns, send them birthday discount coupons, etc.
You can get an understanding of your customers’ interests
If you have features such as recently viewed products, wishlist, order history, etc. set up within your Shopify customer account page, you can gather important information about customers’ interests.
What they browse, items they add to the wishlist, their average order value, etc. This information can help you provide recommendations and send them targeted promotions. For example, a discount on items in their wishlist.
It helps make customers’ shopping easier
Since the customer account page will have information such as delivery addresses, payment and card details, contact details, etc. saved, customers won’t be required to add it every time they make a new purchase. This will make the checkout process faster.
UX tips for your Shopify customer account page
By getting your customer account page UX right, you can not only enhance customer experience and engagement, but also increase sales and reorders. Let’s look at UX tips for your customer account page and some must-have features.
Customer account page must-have features
1. Order history
Order history can be useful to customers to view their past orders and reorder those items. For Shopify stores, order history can give insights about customers’ purchase patterns, average order value, and their taste. This information can be used to craft personalized promotional campaigns to increase sales.
Some ways to enhance this section:
- Make this section easy to find – probably one of the first in the row
- Use your company brand colors, fonts, etc.
- Allow customers to manage this section with features such as reorder, delete past orders, show a list of 10 or 20 orders, etc.
2. Browsing history
Browsing history shows customers the items they browsed and explored on your site. There are many benefits of allowing customers to see their browsing history.
For example, customers may forget an item that they had liked while browsing your products section. They can go to the browsing history and find that item. This feature makes it easy for customers to make purchases.
For Shopify stores, this information can give you a peek into the customers’ likes, interests, and behavior on your site. This data can help you send targeted promotional messages to increase conversions.
3. Social login
Remember the last time you filled out a long form on a site to register for an eCommerce customer account page? You most probably didn’t complete the process. That’s why you need social login.
Social login allows customers to register on your site through their social media account credentials, such as Facebook, Twitter, Instagram, Pinterest, etc. This makes the registration and login process much faster for them.
For brands, this is a great way to connect with customers on social media platforms for more engagement. Moreover, you can be sure the registered person is authentic and not someone who shared fake contact details.
4. Recently viewed products
While shopping on your site, customers might want to go back to the items they viewed recently. Instead of having to go back and browse through all the products again to find the items they’re interested in, they can simply go to recently viewed products and find those items.
And how does this section help stores? In two main ways. One, it increases the probability of sales as it enables customers to find products easily. And two, you could send real-time incentives such as discounts or free shipping, while the customer is shopping, to entice customers to buy the products.
It’s possible that customers like a few products on your site but they aren’t ready to buy it right away. Maybe they haven’t completely made up their mind. Or maybe they’re waiting for the items to go on sale. At such times, there’s one simple feature that helps improve customers’ shopping experience – wishlist.
You can create personalized marketing campaigns around wishlists. Here are some ideas:
- Offer discounts on items in the wishlists
- Allows customers to share their wishlists with family and friends to boost sales
- Send notifications to customers when items in their wishlists are on sale
6. Loyalty program
Loyalty programs are a key factor in customers’ preference for brands. When customers buy from brands that have loyalty programs, they get more benefits. For example, reward points, special access, discounts, etc. These benefits add to the customer experience (CX).
Wth loyalty programs, brands can boost customer engagement by special campaigns for loyalty program customers. Moreover, it helps build long-term relationships and grow loyalty. Hence, loyalty programs should be a part of the eCommerce customer account page as customers can find it easily.
There might be some items that customers might want to purchase again. For example, if you sell F&B, health and wellness products, etc., it’s highly likely that customers would want to repeat their purchases.
In this case, having a reorder button next to the orders helps immensely. It makes it easy and fast for customers to repeat purchases and checkout faster. Brands can make use of the information about items that customers purchase often to create personalized promotional campaigns.
8. Product recommendation
The product recommendation section is where you can share recommendations with customers based on their likes and past purchases. This way, you can ensure your customers discover more products on your site.
This feature can enhance customers’ shopping experience as they feel good when a brand cares to understand their likes and takes interest in them.
Other factors to enhance your Shopify customer account page UX
1. Customer account page design
75% of customers say the design of a website impacts their judgment about the brand’s credibility. And 57% say they won’t recommend a brand to a friend if it’s poorly designed. Hence, it’s important that your customer account page UX is well designed.
Here are some best practices for customer account page UX design:
- Design the page keeping in mind the users and how you could provide a seamless experience to them
- Keep it simple and de-cluttered. Too much clutter will make customers’ brains work more and will soon put them off
- Organize the different sections in the order of how customers would use them. For example, have order history and reorder tabs close to each other
- Make sure the branding is consistent across all sections
2. Customer account page customization
How does customization make a difference to your eCommerce customer account page? For starters, it helps make an impression on your customers’ mind. When customers see consistent colors, fonts, look and feel, they’ll relate the page to your brand.
Another important reason for customization is that you would be able to change the UX design and improve the CX.
1. Customize the template
To be easily able to customize your Shopify customer account page, you must choose an app that allows you to do so. You should be able to customize the design of the page template, colors, fonts, etc.
For example, Flits is a customer account page app built for Shopify stores that offers two types of templates:
- UNO: A simple, clean design that can be customized to match your brand
- DUO: An overall minimal look with rounded corners for the account page elements for those who want to customize a minimal look
Flits customer account page templates are designed keeping in mind UX and UI, which makes it much simpler to follow the best practices for account pages.
2. Customize the navigation colors
Colors play a big role in branding and customization. They help customers associate colors with your brand, increase recall value, as well as trigger emotions that may drive customers to take favorable actions on your site.
Being one of the most-visited pages of your website, colors can influence the performance of your customer account page UX. The first thing to customize is the navigation bar colors.
Match the navigation colors with your brand colors. It will add consistency to your customer page UX. As you can see in the below image, the navigation bar in blue color can be changed when you have a Flits customer account page.
Here’s an example of a Flits customer account page:
Follow these best practices:
- Choose a color theme that is from the color palette dominant on your website
- The color you choose shouldn’t make your customer account page look heavy
- The text on the tabs should stands out on the color
3. Customize the fonts and font colors
Another step in customization is to change the fonts and text colors on your customer account page. Text should be easy to read and stand out. One way to do that is by changing the font color to one that is lighter or darker than that chosen for the navigation of the customer account page.
4. Customize the button colors
Next, you should customize the different tabs or buttons such as reorder, recently viewed products, loyalty program, order history, browsing history, etc.
Apart from that, the call-to-action buttons such as ‘Re-order’, ‘Cancel’, ‘Delete item’, ‘Raise ticket’, etc, should be customized, too.
Some best practices to follow:
- Don’t choose your colors by what everyone else does. Choose unique colors
- Make sure the buttons stand out, at the same time do not look like you’re trying too hard
- The buttons should mingle well with the look and feel of your website
Over to you
We’ve shared many actionable UX tips for your customer account page. And you’d agree that it’s critical to get your customer account page UX right. As it can significantly boost conversions and enhance CX.
You can follow the above tips one by one. You don’t have to implement everything at one go. Besides, choose only those elements that are relevant for your business and customers. To get started you can install Flits customer account page app on your website.