Fashion and apparel. An industry where trends continually change and consumers who are fashion-forward don’t shy away from experimenting with new brands and new styles.
That’s also one of the reasons why fashion and apparel as an industry tends to see the highest amount of churn in customers.
So while there’s an opportunity for brands to capture market share, there is also an ongoing competition for attention.
The winner is the one who is able to capture as much information about a buyer right from the point they interact with the brand. And of course, put that data to use to offer those consumers a personalized shopping experience.
This is where Amazon wins hands down.
Their strategy? Customer account pages.
But when you look around carefully, they’re not the only ones who are using customer account pages to keep their existing customers engaged.
There are other brands doing it too and in this article, we’re sharing a few examples of customer account pages built by fashion and apparel brands to offer an enhanced shopping experience to visitors.
But just for a quick recap, let’s tell you what customer account pages are.
What is a customer account page?
A customer account page is like a private space for a consumer on your Shopify store where they can save all their data. Right from being able to create their profile to saving their commonly used addresses, their previous purchases, wishlists and more, this dashboard becomes their go-to.
Think Amazon and the functionalities you get when you log into your account.
To learn more about customer account pages or preview them, click here.
Now, let’s move on to show you how fashion and apparel brands have built their customer account pages so that you’re inspired to do the same!
Note: This list of inspiring customer account pages include a few popular brands and some that are using Flits for the customization. We will mention the ones you can build with Flits as we go; so that you know what you can do with our app.
If you don’t have a customer account page, but would like to set it up on your Shopify store, install the Flits app today.
Fashion and apparel customer account pages to inspire yours
1. The House of Rare
The House of Rare is a premium, luxury fashion and apparel brand that offers designer wear for men and women who love exclusivity as well as international designs. They use the Flits app to build out a detailed customer account page that includes letting the visitor create their profile, save addresses, keep track of orders, look at their recently viewed products, check store credits, and more.
Want a customer account page like The House of Rare? Install the Flits app today.
2. Marks and Spencer’s
One of the most popular global brands in the fashion industry, Marks and Spencer’s has always been one to focus on offering a more engaging experience to customers. Be it in-store or online. They’ve always valued their repeat customers and have made sure they turn into loyalists not just because their products are remarkable, but also the ease of shopping they offer.
Here’s a glimpse at what their customer account page looks like:
PS. They have a custom developed customer account page. Flits does not enable a page to look exactly the same, but we do have templates that will help you get close to this.
3. Cotton World
Cotton World is a popular fashion and apparel brand that sells cotton and linen clothing for both men and women. They are known for offering these products at the best prices in India and promoting natural clothing across all age groups. They have enabled a customer account page using Flits to let a customer build out their profile, view orders, save their delivery addresses, view store credits, keep an easy tab on the products they’re interested in too, making it easier for them to complete purchases easily!
Want a customer account page like Cotton World? Install the Flits app today.
4. GAP
An absolute international favourite brand with fashion and apparel products that tend to tip on the higher value side of things, GAP too, has a customer account page. It gives their customers the ability to store their information and easily track their order status, addressing post-purchase anxiety right away.
PS. They have a custom developed customer account page. Flits does not enable a page to look exactly the same, but we do have templates that will help you get close to this.
5. Rust Orange
Rust Orange is another fashion brand in India that is bringing authentic and ethnic fashion to both men’s and women’s clothing. They get visitors with diverse fashion needs and that’s why they use a customer account page to make things simpler for them using Flits. On the customer account page, their customers can easily see all their orders, saved addresses and their wallet to know what’s available to them for redeeming.
Want a clean customer account page like Rust Orange? Install the Flits app today.
6. ASOS
Fast fashion. Street fashion. You name it, ASOS tends to have it all. But they know they have got competition too so their customer account page focuses on letting customers store as much information as they’d like. They also include a section on gift cards and vouchers that further gives an online shopper a reason to log into their accounts before making a purchase.
PS. They have a custom developed customer account page. Flits does not enable a page to look exactly the same, but we do have templates that will help you get close to this.
7. Huk Gear
Huk Gear is an innovative performance fishing apparel and clothing brand that is known for their quality shirts, pants, jackets, shoes and accessories. They have a customer account page built using the Flits app that lets a customer store their details, addresses, view the order history and also check their store credits – which becomes a motivation for them to make more purchases.
Want a customer account page like Huk Gear? Install the Flits app today.
8. American Eagle
An American lifestyle and clothing brand, American Eagle too, has a customer account page. They let their customers use this space to build out their profile, check their order history, save payment methods and addresses.
PS. They have a custom developed customer account page. Flits does not enable a page to look exactly the same, but we do have templates that will help you get close to this.
9. Nike
Yes, your favourite sports fashion and apparel brand too has a customer account page. They let shoppers view their previous orders in the account, send our customer queries or even save products they like in the wishlist.
PS. They have a custom developed customer account page. Flits does not enable a page to look exactly the same, but we do have templates that will help you get close to this.
10. Twosisters
A women’s online clothing boutique in Australia, Twosisters typically sees different visitors coming in with different fashion preferences. They use the Flits customer account page as well to give them a personal space to view all the products they have liked before, keep a tab on the store credits earned and much more.
Want a customer account page as minimal as Twosisters? Install the Flits app today.
Why does your fashion and apparel brand need a customer account page?
While a customer account page gives the online shopper a personal space to save what they like and their data, it gives you an opportunity to learn more about them.
For instance, their wishlists and recently viewed products are indicative of their interests and you can use this data to reach out to them with personalized campaigns. The higher the personalization, the greater are the conversions and we all know that!
What’s more?
When a customer signs up for a customer account page on your Shopify store, it’s a step towards a commitment to your brand. This makes them more likely to come back for more purchases as well. And we all know, a 5% increase in repeat sales can lead to up to 95% of growth in profits!
But if you’re still wondering why your Shopify fashion and apparel store needs a customer account page, we have covered it in detail here.
Ready to set up a beautiful customer account page for your shoppers? Install the Flits app today!
