Sport enthusiasm and fitness trends have taken the world by storm, especially after the pandemic. Consumer interest in sport products has increased 10x. And brands are fulfilling demands.
If yours is a sports and fitness brand, the first thing you must have in place is the Shopify customer account page.
In this blog, we look at how to set up a customer account page for a sports and fitness brand and how to use it in the best possible ways.
Let’s get started!
Why do you need a customer account page for fitness and sports brands?
Beyond the basic use of a Shopify customer account page—to store customer information such as personal details, shopping history and behavior—there are many more reasons and benefits why this page is important.
1. To understand your customers
The customer account page can provide valuable insights from customers’ interactions, shopping patterns, purchase history, etc.
This data can help you gain an understanding of your customers’ behavior. It can help you predict future behaviors as well as craft personalized promotional campaigns.
For example, if a customer shows a pattern of buying from you during a specific month in the year, you could offer them more discount in that month to increase their order value.
2. To boost repeat purchases
Imagine a first time customer buys sports shoes from your Shopify store through guest checkout. Once they leave, they might not return because they may forget about your brand. But if you have a Shopify customer account page and encourage them to register during their first purchase, you can do a lot to bring them back to your store.
For example, if a customer bought track pants, offer them a discount on t-shirts. Besides, you can send them regular updates of new collections, annual sales, special discounts, etc. This helps build loyalty.
3. To personalize customer experience
Your customer account page for fitness and sports brands can be as valuable as you want them to be. You have to make the correct use of it. Sports gear is all about the right fit, right size, customer preference, etc. You can make customers’ experience personalized if you use data from the customer account carefully.
Use data from the customer page to create personalized customer experiences. When you make offers and experiences relevant to customers, they feel more connected to your brand.
4. To provide a good brand experience
The customer account page is customers’ go-to page. They tend to visit this page to follow up on purchases, deliveries, to reorder, to check loyalty points balance, etc.
When you have a customer account, your customers don’t have to scramble for information all over your website. Moreover, customers demand the best digital experiences when shopping online, and the Shopify customer account page is definitely one of them!
How to use the Shopify customer account page for sports and fitness brands?
The customer account page is at the center of your fitness and sports Shopify store. When used strategically, you can gain a lot of insights from it and utilize the information to strengthen customer experience and boost sales. Here are some ways to use your customer account page for sports and fitness brands.
1. Customize your customer account page
With so many eCommerce sports and fitness brands in the market, you will have to ensure your customers connect the Shopify customer account page to your brand. How do you do that? Through customization!
By customizing the customer account, you can not only stand out, you can give it a desired visual appeal and a unique user experience (UX).
Here are some ways to customize this page:
- Choose a template that allows you to customize the page
- Change the color, font, and images to match your sports and fitness brand
- Add order history tab to provide purchase history in one place
- Allow customers to update personal details via the personal information section
- Enable customers to make secure payments by providing a payment details section
- Provide a section for returns/ exchanges to make these easy for customers
- Include a shipping and delivery section so customers can track their orders
- Order tracking section for customers to track orders
- Have a wishlist section where customers can revisit products they want to buy
- Include a reorder feature to make it easy for customers to place recurring orders
- Add a store credits feature for customers to earn points and shop more
- Have a recently viewed products section for customers to revisit products they browse
Here’s an eCommerce customer account page example from Synergee, a fitness and sports brand:
2. Set up store credit or loyalty program
Human beings are wired to feel happy upon receiving something for free, something extra or over and above the usual. That’s where the power of store credits or loyalty points comes in.
When you give store credits to customers every time they purchase sports gear from your site, it creates a positive experience. They’d feel obliged to return to your store to use those points. Thus, you improve loyalty.
Here’s how you can strategically use store credits for your customer account page for sports and fitness brands.
- Understand your customer preferences and demands from your points program so you can tailor the program to their needs
- Personalize the store credits program by using data from the customer account page to come up with relevant store credit offers
- Ensure you provide ongoing value to customers from the store credits program. Keep analyzing and optimizing it by making it engaging and keep the excitement going
- Create a community for your customers to create a feeling of belonging and connection
- Take inspiration from other sports brands to see how they create points and loyalty programs for customers
3. Set up reorder feature
Your sports and fitness Shopify store might also have products that customers buy on a recurring basis. For example, fitness supplements, etc. This is where having a reorder feature helps. You can make customers’ shopping experience convenient and easy with it, leading to increased sales.
Additionally, the reorder feature also brings order accuracy because customers have to simply click on a button to buy the same product they bought earlier. This can increase sales consistency, you can collect more data, and manage your inventory better.
Here’s how to use the reorder feature in your customer account page for sports and fitness brands:
- Create a dedicated reorder tab in your customer account page
- Offer incentives and discounts when customers reorder products
- Make the reordering process simple and easy
- Make sure customers know about this feature by promoting it
- Create marketing campaigns around the reorder feature
- Automate reorder alerts, notifications and reminders
- Create reorder reminder campaigns to boost sales and engage customers
4. Add social login feature
Sports and fitness brands can make an excellent use of social media as the industry is highly visual and caters to the younger generations. And they can use the customer account page registration for the same. How? By incorporating the social login feature.
Here’s how you can use social login:
- Make social login easy and simple for customers
- Provide the option of logging in via different social media accounts, for example, Facebook, Twitter, Instagram, etc.
- Offer deals and discounts to register via social login
- Create campaigns that exclusively require customers to login via social accounts
- Collect social media data and retarget customers on social media
Also read: Social Strategies For Your Shopify Store Marketing
5. Optimize the Shopify customer account page for mobile
Mobile commerce is expected to reach more than $700 billion in 2025. As more and more customers start getting comfortable shopping via their mobile devices, for online retailers, it’s a must to optimize the customer account page for mobile.
Doing so adds convenience to customers, boosts sales, and ensures your brand is in line with market trends. But how do you optimize the customer account page for sports and fitness brands? Let’s learn:
- Ensure the page load time on mobile devices is fast
- Make the page design and format suitable to small screens
- Ensure the text on the page is legible on small screens
- Make sure the CTA buttons are visible and easy to click on small screens
- Make sure the navigation is easy
- Have clear images that are visible on the small screen
- Ensure the mobile page design is responsive
- Pay attention to the user experience
- Provide the navigation bar in the right spot
6. Set up wishlist feature
There’s another important feature you must add to your customer account page for sports and fitness brands — wishlist. This tool has many advantages, especially when products go out of stock, or when you announce products pre-launch.
Customers can use the wishlist feature to save items they like but want to buy later. For instance, customers may like a pair of shoes but want to wait for it to be on discount for them to buy it. They can simply add the item to their wishlist. You can notify them when the product is on sale.
Here are some more ways to use the wishlist feature:
- Customers might miss out the wishlist feature, so make sure you promote it by creating campaigns around it
- Enable customers to personalize wishlists, for example, ‘Gregory’s Wishlist’
- Allow customers to share their wishlists with friends and family so others can buy item for your customers from the wishlist
- Create personalized marketing campaigns around wishlist to boost sales
Also read: 8 ways to use data captured from Shopify wishlists to drive sales
7. Upsell, cross-sell and product recommendation
Customers like it when you help them shop better. That’s where strategies such as upselling, cross-selling, and product recommendation come in. These tactics help customers discover new sports and fitness products on your site.
Here are some ideas you could try for your Shopify customer account page:
- Based on customers’ order history, find information about likes, preferences, interests, the average order value, etc., and recommend new products based on this information
- To upsell, recommend products of a higher value compared to the ones customers are browsing
- Recommend products that are of better quality and add value to customers
- To cross-sell, recommend products that complement a product that customers have bought in the past
- Explore product bundling to upsell and cross-sell. For example, bundle a sports cap with shoes
- Run marketing campaigns on different channels – email, social media, SMS, WhatsApp, Messenger, etc.
- Create reorder or product alert campaigns. For example, for items such as tennis balls or socks, etc., that would need to be bought often
8. Saved delivery addresses
Another simple yet beneficial feature you must add to your customer account page is allow customers to save multiple delivery addresses. For instance, customers might want to send gifts to their friends and family. They can easily do so by saving multiple addresses.
Moreover, saved delivery addresses boost sales. Customers avoid long checkout processes. And if they have to enter an address every time they purchase something, it can get tedious.
That’s why multiple delivery addresses help with faster checkout and simply the purchase process. It also helps reduce cart abandonment.
Set up a customer account page for your sports and fitness brand with Flits
A comprehensive and optimized Shopify customer account page can help improve your customers’ shopping experience. You can share personalized recommendations, boost repeat purchases, engage customers through store credit or loyalty programs, etc.
The above strategies can help you get started with the most comprehensive customer account page. And to ensure your customer account page is running intuitively and smoothly, you’ll need a Shopify customer account page app.
Meet Flits Customer Account Page App. Flits provides many add-on features, offers two customer account page templates to choose from, among other automation and intuitive features.
Install Flits on your Shopify sports and fitness site today!