Learn how to get more out of your Shopify thank you page.
You probably have a thank you page on your Shopify store. Great!
Because it can be one of the most lucrative pages on your site. But most probably, you’ve ignored it.
When optimized and customized in the right manner, your Shopify thank you page can give you 100x returns.
That’s too good to be true, you might think.
But think of it, the thank you page is your first step in engaging with customers beyond a transaction. Not just that, it’s also a stepping stone to building lasting relationships with customers.
So, how exactly can you ensure the maximum ROI from your thank you page? We’ll tell you.
What is a Shopify thank you page?
A thank you page is the page that shows up soon after customers complete a purchase, or after any kind of conversion. For example, a customer signed up to your newsletter or filled a survey or shared their contact details.
It’s the page that lets customers know the transaction/ action is complete and the order placed. And well, a page on which you say ‘thank you’ to the customers. This page gives the order summary, order confirmation and any other information it is optimized for.
But why is it important to optimize the thank you page?
Why do you need to customize and optimize the Shopify thank you page?
While it may look like a very simple page, serving a clear purpose, it also gives you a whole new opportunity to enhance the experience offered to visitors. Here’s taking a look at why you should optimize the Shopify thank you page:
Thank you pages lead to psychological triggers
Expressing gratitude has a huge impact on people. It is psychologically proven. When customers reach your thank you page, they’ve just converted.
When you express gratitude via a thank you, it instantly enhances their experience. Here, the principle of reciprocity comes into play – when someone does good to us, we feel obliged to return that good gesture. You’ve got the customers foot in the door, and they’d be more likely to convert again.
Thank you pages have 100% views
The thank you page comes up automatically as soon as customers complete a transaction.
There’s no way they’d miss seeing this page. Moreover, they want an assurance that their transaction/ order went through. And hence, they’ll wait until the thank you page comes up. It’s a page that customers have come to expect from brands.
Thank you pages help build trust
Imagine you make a purchase on a site and your journey ends with the payment page on which you transacted. No confirmation. No thank you. Nothing. You’d be left confused and in doubt.
Instead, a simple thank you can help you end that purchase journey. It gives customers assurance that their transaction went through and order got placed.
Then, they see all the other elements on the thank you page. A special offer, a discount, a how-to guide, etc. All these elements help engage customers, as well as build trust. When customers see these elements they feel more confident about the purchase they just made.
Tips to optimize your Shopify thank you page
Include upsells and cross-sells
People who’ve bought from you are more likely to buy more from you in the near future. And your thank you page is one of the best times to encourage customers to buy more. This way, you can increase the value of your customers.
Why? Because they just bought something from you. This means they like your brand/ products. They think positively about your brand and you could use this opportunity to sell more.
The idea is to show them products that they didn’t know existed or they didn’t know they wanted.
However, make sure you upsell and cross-sell only relevant items. For example, if they’ve bought a chair, cross-sell a coffee table to go with it. That way, you’re enhancing the purchase they just made. Besides, adding more value to their life.
Here’s an example:
Add reward program details
If you have a rewards program such as store credits or loyalty points, you could display information about your reward program on the thank you page.
For example, display the number of points earned through that purchase, the total store credits balance, or have a promotional message around the reward program.
This way, you can create an opportunity to engage customers with the reward program. Customers would be reminded of their credit score and will think of ways to use them. Thus, increasing sales opportunities.
Here’s an example:
Learn more about how to display store credits on your Shopify thank you page.
Invite social follows and referrals
Now that customers have made a purchase, it’s a good time to invite them to join you on your other platforms. For example, your social media pages, blog, newsletter, etc.
Include links to your social media accounts, a link to sign up for your blog and newsletter in the thank you page. As the customers’ purchase experience is fresh, they’re more likely to respond to your invite to follow your social media accounts, blogs, etc.
Moreover, you can also run campaigns where you ask customers to share the product image on their social media account and tag your brand as well as tag their friends to receive discounts.
Here’s an example:
Request for customer feedback
Since customers’ just had a fresh experience on your website, it’s a good time to ask for their feedback. The experience is still fresh in their mind.
You could ask them to share feedback about their purchase experience, about your website, payment process, or their overall experience.
But how often do you, as a customer, leave feedback?
The truth is, most people leave feedback only after a bad experience. So, even though a customer may not share positive feedback, this is an opportunity to identify customers who had a bad experience on your site, and mend the situation.
You could share a quick apology, try to address and reverse their issue, offer them a discount to make up, etc. This way, you can increase your customer retention rate.
By asking for feedback on your thank you page, you could collect data about customer experience issues that you didn’t know about. It’s an easy and effective way to collect unbiased feedback.
Here’s an example:
Show customer testimonials
97% of B2B customers say peer reviews and user-generated feedback helps build their trust in the brand. The thank you page is a good place to show social proof.
You could do so by sharing customer testimonials, quote customer reviews, show user-generated content from your social media accounts, etc. This can have a direct effect on your sales. This way, customers might discover new products on your site or feel motivated to buy items they like when they see others have bought it.
Here’s an example:
Share informative resources and links
Another effective way to use your Shopify thank you page is to share your content on it. For example, you could share a blog or a guide related to the product that the customer just bought. Or you could share your latest YouTube video link.
This way, you can share informative and insightful content with customers (some who may be new). The best part is – you won’t come across as pushing your content or spamming them.
Here’s an example:
Show your navigation menu on the thank you page
The navigation menu consists of all the important tabs. For example, home, shop, contact, search, etc. And so, having this menu on your thank you page can help drive sales.
If customers decide to continue to shop, or to browse more products, they should easily be able to go to the different sections on your website. That’s when the navigation menu will help. And boost sales.
Here’s an example:
Have a clear call to action (CTA)
If you want customers to take a specific action on this page, you have to give them specific instructions or drive them to take that action. This is where a good CTA comes into the picture.
Say for example, you want customers to subscribe to your newsletter. You’ll have to have a clear CTA that makes them want to click on it. Or, maybe you want them to use a discount code that can get them shopping again.
Most thank you pages miss this critical element. But this is the key to increasing your conversion and sales rate from the thank you page.
Some common thank you page CTAs that can help you maximize conversions: social media follow, social media share, newsletter sign up, use discount code, share feedback, fill a survey, etc.
Here’s an example:
Best practices for a good Shopify thank you page
- Have the thank you message right on top or center. Make it prominent!
- Include a product image if it’s a post-purchase thank you message
- Let the customers know what they should do next
- Add a call to action button
- Use language that conveys enthusiasm, positivity, excitement
- Don’t overcrowd this page
- Don’t over-promise
- Don’t forget to customize the thank you page with your branding
Do you want to optimize your thank you page? Install Flits – the best customer account page for Shopify with add-on features that easily allow you to optimize the page.
Tips to customize your Shopify thank you page
Customize the thank you page design
Your thank you page should match the other pages of your website. Simply because it’s a part of your site and customers should connect it with your brand.
However, to be able to easily customize your Shopify thank you page, you must choose an app that allows you to do so. A good app makes it easy to change the colors, fonts, and design, etc.
Customize the navigation colors
Colors play a big role in branding. And hence, it’s a must to customize the colors on your Shopify thank you page. Colors help your audience associate colors with your brand, increase recall value, as well as trigger emotions that may drive them to take favorable actions on the thank you page. That’s why you’ll mostly see CTA buttons in red, orange, or green colors.
Being one of the most-visited pages of your website, colors can influence the performance of your thank you page UX. The first thing to customize is the navigation bar colors.
Match the navigation colors with your brand colors. It will add consistency to your thank you page UX.
Follow these best practices:
- Choose a color theme that is from the color palette dominant on your website
- The color you choose shouldn’t make your thank you page look heavy
- The text on the tabs should stands out on the color
Customize the font colors
Change the text color on your thank you page to match the rest of your website. It should be easy to read and stand out. One way to do that is by changing the font color to one that is lighter or darker than that chosen for the navigation of the customer account page.
Customize the button colors
Next, you should customize the different tabs or buttons. Apart from that, the call-to-action buttons should be customized, too.
Some best practices to follow for your Shopify thank you page include:
- Don’t choose your colors based on the trend or what others do. Choose unique colors
- Make sure the buttons stand out, at the same time do not look like you’re trying too hard
- The buttons should mingle well with the look and feel of your website
Should you customize your Shopify thank you page?
Yes, you should definitely customize your thank you page. You can do so by following some simple but critical Shopify thank you page edit practices that we mentioned above. However, to make your job easy, you should use the best thank you page apps for Shopify.
Use Flits customer account page app. It makes customization easy with its in-built features and smart templates.
Explore Flits customer account page app for your Shopify store!
