Learn how to enhance engagement and conversions from Couture Candy customer account page breakdown.
In recent years, the fashion and apparel industry has seen exponential growth. With brands moving online, and consumer demands increasing, it’s one of the most vibrant online industries.
Brands are experimenting with various marketing and engagement strategies. One aspect of the eCommerce store that has become of prime importance is the customer account page.
In this blog, we take a closer look at the Couture Candy customer account page, why customers love the brand experience, and how it brings more sales.
Read on!
Couture Candy customer account page: an overview
Couture Candy is an online fashion brand established in 2005. The brand caters to women’s fashion. It is the chosen brand by women for special occasion dresses in the USA. It has a wide collection of more than sixty thousand designs.
Its website offers a comprehensive collection of styles in various sizes, for different occasions, and by multiple designers under one roof. Moreover, the brand offers collections in a wide price range, catering to a large customer segment.
The website has features such as wishlist, recently viewed items, store credits, and more. Its Shopify customer account page incorporates many features that lend to an engaging customer experience. For instance, from order history, to recently viewed to store credits, the page has all these features, and more.
Let’s delve into each of its features in depth.
8 ways Couture Candy customer account page enhances customer experience
There are many things you can do to provide an engaging and impressive experience to customers via the customer account. You may want to add many functionalities, features, and elements on this page. However, you must remember to make the page relevant to your customers and to your brand. Consider factors such as customization, personalization, convenience, and ease of use for your customers. Here, we dissect Couture Candy’s customer account page and look at the key takeaways for you.
1. Couture Candy has a concise customer account page
The customer account page is the place that holds all important information, for customers and brands. For example, customers’ personal details, contact, payment details, past purchase history, insights on their likes and preferences, etc.
Couture Candy’s customer account page provides all the above features so customers can find all the information in one place. Moreover, the brand can extract data from these sections to understand customers better.
Why create a concise customer account page?
Whether a brand is large or small, creating concise customer account pages helps offer a good customer experience. Large brands usually have more features on their websites and hence, making the customer page concise can help keep customers focused.
Also read a detailed case study on Couture Candy customer account page – how the brand enhanced customer experience through branding and customization of the customer account.
2. The customer account page is branded and customized
In order to ensure your customers associate everything on your website or your assets outside of the website with your brand, you have to customize all your assets.
The eCommerce market is competitive. Having a personalized and customized account page is critical.
And that’s what the Couture Candy customer account page does well. For instance, the page features a simple layout in the brand’s color palette. Colors red, black and gray are harmoniously balanced on the page.
The simple layout makes navigation easy for customers leading to a pleasant experience. Imagine if customers had to skim through the website to find information about their store credits!
One of the most important factors to consider when choosing a Shopify customer account page app is its customization capabilities.
Also read: 5 Ways to Brand And Customize Your Shopify Customer Account Page
3. Easy profile edit features
The Couture Candy customer account page has a ‘My Profile’ section that holds personal information of customers—their name, email, contact, birthdate and gender. This section can be customized to include many other details such as anniversary date, location, etc.
The Couture Candy makes it easy for customers to edit this section and keep the information updated. This helps the brand ensure they have the correct data for marketing purposes. The brand can create marketing campaigns based on the demographic details of customers.
Why does it help to have an easily-editable profile section?
Making it easy for customers to edit their personal details themselves makes it one of the best Shopify customer account page examples and has many advantages. Customers don’t need to contact customer service for these small tasks. They can make the changes themselves. This also gives them a sense of control and freedom, making them feel comfortable and stay with your brand for long.
4. Order history feature
Another key functionality in the Couture Candy customer account page is ‘Order history’. Customers can easily refer to their order history by logging into their customer account page.
- Having easy access to order history helps customers manage their purchase, make future purchase decisions, and reorder items easily if need be.
- For brands, this section offers insights into customers’ preferences, interests, purchasing power, average order value, and shopping behavior.
- Brands can use this information to craft personalized campaigns to engage customers and encourage them to make more purchases.
- The order history section gives customers an overview of their purchases and helps them with future purchase decisions. Moreover, it’s a good way for them to know how long they’ve been with the brand.
5. Recently viewed section enhances shopping experience
The Couture Candy customer account page also has the recently viewed products section included. This enhances customers’ shopping experience as well as helps the brand boost sales.
- When shopping for fashion and clothing, customers tend to view many products and may not remember outfits they liked. That’s where the recently viewed products functionality comes in—captures customers’ browsing behavior and stores data in this section.
- Customers can refer to this section at the time of making their final purchase decision.
- Brands can use information from this section to create personalized offers and deals to entice customers into buying more.
6. Couture Candy My Credits feature
Store credits, reward programs, and loyalty points are some of the best marketing tactics to attract and retain customers—75% of customers favor brands that offer a points program.
Couture Candy has set up a vibrant store credits feature and a streamlined experience of it through its Shopify customer account page.
- The Couture Candy has a dedicated section for store credits
- The section has three clear sub sections – earned, spent, and current credit, giving customers an overview of their store credits
- This makes it easy for customers to manage store credits. They can decide how many points they can use, or how many points they need to earn more
- Making store credits page streamlined and easy lends a good customer experience
- This page improves customer engagement, keeps things exciting, enhances loyalty and retention, and create more marketing opportunities for the brand
7. Couture Candy has a simple registration process
The brand has kept things simple by offering a straightforward process to register on the Couture Candy customer account page.
The registration page has a simple form that asks for the basic details of customers. The page also displays a disclaimer that the brand only asks for information that can help make customers’ purchase process faster and easier.
8. The Couture Candy keeps customers at the heart of its customer account page
Customers like easy and comfortable shopping experiences. Complicated shopping processes, long forms, and difficulty in navigating websites can put them off. But this is something that Couture Candy gets right, as seen from its Shopify customer account page example.
The customer account page is simple, minimal, to the point, and has all the important marketing features that can engage customers. Moreover, the brand has made it easy for customers to edit their personal information.
The page has a neat look with customized design that matches the brand colors and vibe. Customization and personalization are key takeaways of this Shopify customer account page.
Summing up — How to get a Couture Candy customer account type page on your Shopify site?
By now you’ll agree it’s extremely important to get your Shopify customer account page right. It needs a mix of the right ingredients, features, colors, branding and customization for it to engage customers and help you create fruitful marketing campaigns.
And it’s easy to do so—with Flits customer account page app.
Flits is a comprehensive Shopify customer account page app that offers many add-on functionalities to enhance customer experience. For instance, wishlist, reorder, recently viewed products, store credits, etc.
Flits is the chosen app by many Shopify merchants. If you are looking to get an impressive customer account page like Couture Candy, explore Flits.
Install Flits customer account page app on your Shopify store.
