The global online pet supplies industry is expected to reach $500 billion by 2030 (Bloomberg). This growth would provide immense opportunities to eCommerce pet supply brands.
However, merely setting up an online pet store is not going to magically bring results for your brand. You’ll have to put in place the right marketing strategies.
And that’s where the Shopify customer account page comes in. In this blog, we explore eight customer account page strategies that you can use to boost your Shopify pet supply store growth!
Shopify customer account page strategies for pet supply stores
To ensure growth and success for your Shopify pet supply store, you will have to plan marketing strategies and execute them properly. Here are 8 actionable strategies to help you.
1. Use data from the Shopify customer account page
For eCommerce businesses, the Shopify customer account page is a goldmine of data. You can use data from this page to really understand your customers better. For instance, apart from personal details such as name, gender, age, and location, you can also know more intrinsic details.
Customers’ buying habits, their preferences, the intervals at which they buy, the average order value, products they buy on a recurring basis, etc. This information can help you personalize offers and deals for them. And since yours is a pet supplies store, why not ask for the pet’s name too?
Here is a list of the different types of data you can collect from the customer account page:
- Personal details such as customer name, pet name, address, birthdate, gender, marital status, etc.
- Pets’ age, breed, preferences, etc.
- Social media account details if you set up the social login feature
- Details such as buying habits, their preferences, the intervals at which they buy, the average order value, products they buy on a recurring basis
- Information that can help your personalize marketing and promotional campaigns
2. Customer account page customization so customers relate to your brand
There are thousands of brands in the market. You do not want your brand to get lost in the crowd. You want customers to remember your brand. And this is where the visual recollection of your brand matters.
Your customer account page should remind customers of your brand. From the colors to the fonts, to your brand logo and the design of the page. What is more, even the navigation and user experience should be consistent with the rest of Shopify pet store website.
Here’s what you can do to customize your Shopify customer account page:
- Choose a customer account page app that allows easy customization, for eg., Flits
- Choose a page template that aligns with your website design and vibe
- Customize colors, fonts, page design, etc. visual features
- Include your marketing features and tabs in this page. For example, store credit, wishlist, recently viewed product, etc.
- Since yours is a Shopify pet store brand, you could include pics of animals and pets
3. Recently viewed products to enhance shopping experience
An excellent way to enhance customers’ shopping experience is the recently viewed products feature. Pet parents shopping online come across many products. Buying things for pets is just like buying things for babies. There’s no limit to parents’ excitement.
Customers may browse many products on your site before they make a purchase decision. However, they may not be able to save or bookmark products or keep multiple product pages open. And that’s where you can bring in recently viewed products.
Here’s how Shopify pet supplies brands can use this feature:
- Use recently viewed products feature to remind customers of items they browsed
- Promote recently viewed products with discounts and deals
- Create bundles of recently viewed products with other products to increase average order value
- Think of different ways to use this feature to make customers’ shopping easier
4. Social login for the Shopify customer account page
Many Shopify pet stores miss out on new customer sign-ups because their regular sign-up process may be too time consuming. Customers want everything to be fast and easy and hence, tend to avoid lengthy registration processes.
But there’s a solution for that — social login. Here’s how to use social login for your Shopify pet supply brand:
- Allow customers to sign up and login via various social sites
- Combine social media campaigns with regular marketing campaigns
- Engage customers on social media channels
- Engage in social listening to offer personalized deals on pet products
- Run social media campaigns involving customers’ pets
5. Promotions for special days to celebrate together
Pets are like family members. And the best promotional and marketing strategies are those that touch customers emotionally. Among the best ways to maximize the customer account page on pet stores is to use details from the page to create personalized and seasonal promotions.
Here are some ideas you could try:
- Valentine’s Day: Pets are synonymous with love. Why not promote V-Day gifting for pets via discount campaigns?
- Pet’s birthday: Ask customers to mention their pet’s birthdate in the Shopify customer account page. Create exclusive offers on the pet birthdays.
- Christmas and New Year: Offer deals and discounts on gifting to clear unsold inventory of pet products during peak shopping periods, such as festivals.
6. Reorder feature to make shopping convenient
When it comes to pet supplies, pet parents prefer to stick to the same products. For example, they choose the same food, pet care products, and treats that their pets are used to. Afterall, they don’t want their pets getting allergies from using new products every time.
Hence, one of the best ways to use the Shopify customer account page is to incorporate a reorder feature. With a reorder tab, customers can easily place recurring orders of the same products.
Having the option to reorder not only makes it more convenient for customers to place orders but also helps boost sales, provides data that can help you understand customers better, and opportunities to engage customers through marketing and promotional campaigns.
Here’s how to use the reorder feature:
- Observe past reorder dates and create reminders and notifications to motivate customers to make purchases
- Offer discounts and deals on reorders
- Bundle reorder products with new products in your inventory to get customers to try new products
Also read: 8 Ways To Use Data Captured From Shopify Wishlists To Drive Sales
7. Personalized experiences to build stronger connections
Customers love a little help from Shopify pet supplies brands because they may be confused about products, etc. That’s why you need to be a savvy pet supply brand that can offer personalized shopping experiences.
For example, send personalized messages with the pet’s name. Recommend new products that might be relevant to a specific customer segment. Let’s look at some personalization tips for customer account pages for pet stores.
- Collect data about customers actions on the customer account page – past purchase, wishlisted items, reorders, store credit balance, etc.
- Use data from the customer account to understand customer wants, interests, and create personalized campaigns
- Be consistent because customers’ preferences keep changing. Moreover, customers might add new pets to their family
- Send free store credits or gift cards on the pet’s birthday
8. Store credits and rewards programs to enhance customer loyalty
We humans are wired to feel happy when we receive something more. That’s what store credits or reward points do to customers—they make customers feel happy. And so, customers tend to buy more to earn more rewards, leading to greater loyalty.
Shopify pet stores can also run store credit or reward programs and can make it a part of the Shopify customer account page. By having a dedicated tab/section for store credits, you can bring a lot of advantages to your business.
Let’s see some ways to maximize store credits for your Shopify pet supplies store.
- Offer credit points or rewards on every purchase
- Offer extra points on the pet’s birthday
- Create special store credit campaigns to promote more sales
- Create a dedicated page for store credits and explain how it works
- Incorporate gamification features in your store credits program
Also read: Why You Must Give Shopify Store Credits Instead Of Refunds
How to get started with Shopify customer account page strategies for pet shops?
If you’re a Shopify pet supplies store owner or marketer and are with us so far, good job! If you’ve decided to take your marketing game a notch higher, we’re here to help you.
You can set up many such marketing strategies that we’ve shared in this blog. However, you will require a comprehensive customer account page app to set up a strong foundation for your marketing strategies.
Flits Customer Account Page App is an all-in-one, intuitive customer account app preferred by thousands of Shopify merchants. The app provides add-on features such as store credits, wishlist, recently viewed products, reorder, social login, and more.
Install Flits Customer Account Page App on your Shopify pet store today!
