Apply these actionable strategies to generate more Valentine’s Shopify sales from customers with a customer account on your Shopify store.
Valentine’s Day is just around the corner.
And if you haven’t crafted V-Day customer engagement and sales strategies for your Shopify store, we have you covered, with this blog.
Try these actionable Valentine’s Day Sales strategies, tips, tricks, and marketing tactics to meet your V-Day sales targets.
8 Valentine’s Day strategies to increase sales
Valentine’s Day is an excellent opportunity to leverage your loyal customer base. Make the customers who have signed up for your Shopify customer account page feel special by including these strategies.
1. Create Valentine’s Day special campaigns for registered customers
Your registered customers are your most loyal customers. V-day is a good occasion for you to acknowledge their loyalty. And the best way to do it is to create exclusive offers and experiences for them. Here are some ideas you could try out to boost your Shopify Valentine’s customer engagement rate:
- Send personalized V-day wishes to registered customers
- Create campaigns to offer surprise deals. For eg., send an email asking them to log into their accounts for exclusive offers
- Create drip campaigns to keep customers engaged and make them revisit your store multiple times
- Pro tip: start V-day special campaigns at least 2 to 3 weeks in advance
2. Share communication across channels
Your customers may be active on different platforms, and so, ensure you share your Valentine’s Day communication on all channels.
Statistics show that more than 80% of customers use at least two different channels in their purchase journey. For instance, your customers may read your V-day offer on SMS but avail the offer via the email you sent them with the same offer.
Here’s how you can ensure a cross-channel V-day communication strategy:
- Utilize all your communication channels for your Valentine’s Day sales strategy – social media, email, SMS, website, blog, newsletter, and other digital platforms
- Ensure you motivate customers to log into their customer accounts via all the communication
- Pro tip: Create unique content for different channels. Same content across channels can put off customers
3. Personalize offers using customer account page data
Your Shopify customer account page is a goldmine of data on your customers. From this page, you can learn about customers’ likes, preferences, interests, demographic details, shopping behavior, average purchasing power, etc. Using this data, craft hyper-personalized Valentine’s Day offers. Let’s look at some personalization ideas:
- Promote products by giving offers for V-day gifting
- See past order data and offer discounts on complementing products for V-day. For example, if a customer recently bought makeup items, prompt them to buy a vanity bag by offering discount
- Offer items in wishlists on discounts
- Create offers based on demographics. For example, offer discounts to male customers on products for women (for V-day gifting)
- Pro tip: make your offers as relevant as possible
4. Create campaigns around store credits
If your Shopify store has an active store credits or rewards program, you must incorporate it in your Valentine’s Day sales strategies. Customers are always looking for ways to save on purchases and get more from each purchase. This is where your store credits program can be a powerful tool for increasing sales on Valentine’s Day. Here’s how:
- Send reminder messages to check available store credits
- Motivate customers to use store credits to buy V-day gifts
- Offer more store credits on Valentine’s Day purchases
- Offer credit points all through the Valentine’s week or the month
- Pro tip: Play with urgency and FOMO tactics by creating time-sensitive offers
Also read: How to plan Shopify store credits strategy around seasonal shopping trends?
5. Make it easy for customers to contact you
Another way to increase your Valentine’s Shopify sales is to enhance your two-way conversations. That means, allow customers to easily contact you and interact with you.
For instance, customers may like a product but may also have questions — about the delivery time, size-related questions, etc. At such times, they need quick responses. And that’s why you must ensure your loyal, registered customers have it easy.
Let’s look at how you can enhance customers V-day shopping:
- Give customers the option to contact you via the customer account
- Make live chat available via the account page
- Provide a quick form, a phone number, WhatsApp chat option, etc.
- Push sales while you chat with customers by offering discounts, helping with information, and helping them make purchase decisions
6. Create campaigns around recently viewed products
One of the best Valentine’s Sales strategies is to promote products that your customers already are interested in. That’s where ‘recently viewed products’ come in.
In marketing, many experts suggest doubling down on strategies and tactics that are already working well for you. You can apply this approach in the case of your Shopify Shopify sales, too.
Let’s explore how to do it:
- Offer discounts on recently viewed products to make V-day deals more relevant
- Offer product bundles; for instance, combine 1 recently viewed product and 1 other product and offer a discount on the bundle
- Run last-minute flash sales offering discounts on these products
7. Build Valentine’s Day sales strategies around wishlists
Your registered customers must be using the Shopify wishlist feature to book bookmark items they liked. The wishlist feature is immensely helpful to encourage shoppers to return to your website. And you can strategically weave wishlists into your Shopify Valentine’s promotions. Here’s how:
- Create Valentine’s Day promotions centered around the items added to customers’ wishlists
- Customize Valentine’s Day deals and offers based on the specific items shoppers have included in their wishlists
- Allow shoppers to easily share their wishlists with friends and family, enabling them to receive wishlist items as thoughtful Valentine’s Day gifts
8. Offer first-access to V-Day deals to registered customers
When launching your Valentine’s Shopify sale or collection, prioritize your registered customers. This approach can help in increasing sales on Valentine’s Day.
By giving them exclusive early access, you not only make these loyal customers feel special, you also ensure they do not feel the need to explore other websites for their Valentine’s Day shopping needs.
Here are some ideas:
- If you have a tiered store credits or loyalty program, create different offers for different tiers. That way, your offers become more personalized and exclusive
- Diversify first access deals. Increase anticipation by offering early access to different categories for various tiers within your store credits program
- Stagger the early access availability for different tiers on different dates, adding an element of excitement and personalization to the experience
Are your Shopify Valentine’s Day sales strategies ready?
Summing up, follow some best practices for your Valentine’s Day sales strategies. For example, start early. Launch personalized campaigns to target different customer segments from within your registered customer base.
Discounts and deals are great but also think about where and how to target customers considering an omni-channel experience.
To increase Valentine’s customer engagement and sales, leverage data from your customer account page. An efficient and intuitive Shopify customer account page app will make it much easier for you.
Explore Flits Customer Account Page App designed for Shopify and Shopify Plus stores with a suite of add-on features for V-Day marketing and promotions.
Install Flits Customer Account Page App on your Shopify store for 2024 Valentine’s Day sales.
