Valentine’s day is almost knocking on your doors. Most of the stores would have already started campaigning their Valentine offers, but if you haven’t’, fret not Flits is here to give you some last-minute tips. We have made a list of E-commerce marketing Tips and Tricks to improve your on-site engagement and increase Shopify sales.
- Find gift-worthy products from your store
In this fast-paced life, majority shoppers don’t have time to browse through all the products. If you give them a customized list to shop from, it will save them a great deal of time. This will help in those jittery last-minute shopping minutes and also will add to your Shopify sales meter.
- Divide products in categories
Valentines are no more a day for the romance between couples. It’s a day of love. Customers these days have moved on from the conservative Idea of valentines. Valentines are now for Families, friends, and even pets. We must take care of those who are single on this day. Please give them a reason to shop for themselves. Promote your Valentine’s day marketing strategy in such a way that it caters all sections of customers
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- Offer affordable and fast shipping:
The biggest issue with online shopping is long shipping duration and high shipping charges. Offer your customers free/ low shipping charges and quick navigation to increase your Shopify Sales. This is Valentine’s day marketing strategy that applies to all products.
- Flash Sales
Flash sales have been the biggest hit in E-commerce Marketing. Studies have shown that 50% of flash sales happen in the first hour. Flash sales offer discounts or special offers for a brief period. Announce Flash Shopify sales of expensive products at a cheaper rate.
- Run contests
Engage your customers with games that also involve e-commerce marketing. For example, ask your followers to mention their favorite product and announce a lucky winner based on that. You can run ‘Sweepstakes’, sweepstakes are a kind of contest where a winner/winners win prizes. In modern terms it’s like a giveaway.
- Tie up with local or online bakeries/ candy stores/ Bouquet stores
You can offer gifts or cakes/candies/ bouquet on a minimum additional charge. Chocolates are the most purchased product during Valentine’s. You can use this data to leverage your Shopify sales.
- Optimize your store for Mobile
Since more and more people use their mobiles to shop online, it is necessary to Optimize your website for the same. Having a shabby website or a site that won’t load fast on a mobile results in losing customers.
- Partner with an influencer
Instagram influencer marketing is the latest marketing trend. Tap in a few influencers to market your products. Ask them to use/purchase your products and review them. Positive reviews are the best marketing tool. Influencers can also help your with sweepstakes on in Instagram terms a ‘Giveaway’. Since Instagram celebrities already have a lot of followers it is easy for them to ask followers to participate in the contests you run.
- Offer credits/ coupon codes/ Referral credits
Offering monetary incentives is the best way to nudge customers to buy something from you. Take advantage of Credit programs to attract customer loyalty. Give extra credits on specific products like Red Shirts or anything related to valentines.
Valentine’s day is perfect for experimenting with innovative marketing techniques. Though don’t push something extremely complex for customers to understand as it may harm your Shopify sales. Your Shopify marketing Idea should be such that it should capture the interest of your customers. Valentines days revolves around gifting the people you love and there cannot be a better chance to amp up your sales and acquire new customers. We hope that all the above Valentine’s marketing ideas help you amplify your Shopify sales.