Flits Blog

Social Login Strategies For Your Shopify Store Marketing

Vanhishikha Bhargava

Learn How To Use The Social Login Feature On Your Shopify Store To Maximize Results

Here’s a simple question for you: lengthy forms or social login?

If you’re thinking like a customer, your answer is probably the latter.

86% of people prefer social login and avoid filling long forms to register on eCommerce sites. That’s because it’s convenient.

No matter how beautiful your eCommerce website, and how good your products are, if your website is not designed for customers’ convenience, your business could be on the way downward.

In this blog, we discuss eCommerce social login strategies you’ve probably never tried before for your Shopify eCommerce store.

What is Shopify social login?

The social login feature allows customers to sign up and login into eCommerce sites by using their existing social media account login ids and passwords. Users can use login credentials of Facebook login, Twitter, Pinterest, Instagram, LinkedIn, etc.

For customers, social login provides a fast and easy way to sign up and login. They do not need to remember a new login id and password. It also makes it easy for them to share content from the eCommerce site to their social accounts.

shopify social login strategies example

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For Shopify businesses, the social login feature helps authenticate customers and reduce fake and redundant details. For example, people often use old and redundant email addresses to sign up to eCommerce sites. But with eCommerce social login, people mostly use real, authenticated, and in-use social accounts only.

Apart from these, there are many more benefits of eCommerce social login.

The benefits of social login for your Shopify store

Quick registration

The social login feature makes customer account page registration fast. As customers have to use their social media account details to log in, they don’t require too much time to come up with a valid login id and password. The registration form is short and requires just two to three details.

Increased sign ups

As the registration process is quick, easy, and simple, it drives more sign ups. 86% of people avoid filling lengthy sign up forms, and prefer to leave sites without registering. Motivate social login sign ups through different ways.

Convenience

One third of users say they leave websites because they don’t remember their passwords. With social login, customers don’t need to worry—they can use their social media login IDs and passwords. They don’t need to remember a new login id and password. Besides, many eCommerce sites provide options to log in via the social channel of their choice—Facebook social login, Instagram, Twitter, Pinterest, etc., giving customers options to choose from.

Authentication

When customers login via their social media account credentials, you automatically get a double authentication. Unlike email, people most likely use only one social media account. Hence, when signing up, they’d use an authentic social media account that’s in use. This assures authenticated customer sign up.

Easy social sharing

Ecommerce social login makes it easy for customers to share pages, products, etc., on their social media accounts. Moreover, it also provides you with more customer data as you have social account details of customers. In addition, another benefit is that you can always have updated information about users as people usually tend to keep their social media profile information updated.

Improves mobile conversions

The number of smartphone users has increased and so has the number of people who shop on their mobile devices. To make it easier for your mobile customers to transact on your mobile optimized site, you can use social login. Customers can easily sign up via their smartphones, and shop on the go, boosting your conversions.

Reduces cart abandonment

One of the top reasons customers abandon carts is a lengthy registration process on a site they’re shopping for the first time. Instead of filling long forms, customers tend to drop their shopping idea. But social login is a quick and easy method to sign up that requires just a few seconds, encouraging customers to complete their purchase and transaction.

If you’re still not convinced your Shopify store needs a social login strategy in sync with your marketing plan, let’s look at some facts and figures.

Why eCommerce social login is a necessity: facts and numbers

Strategies to use social login on your Shopify store to reach your goals faster

#1 Combine social media with your Shopify marketing campaigns

To target your customers, you’d be running marketing campaigns for your Shopify store. Alongside, you’d also be running social media marketing campaigns. You can leverage both by combining them.

For example, if you have a refer-a-friend program, enable customers to share referrals via social media accounts or by tagging friends on social media.

Here are some ways to combine campaigns across channels:

#2 Encourage social logins via social exclusive contests

Another social login strategy is to run contests exclusively on social media channels. Customers love contests—on average, 34% of new customers are acquired through contests.

 

Here are some ideas on how to run contests involving social media:

And here are the steps to follow for running social media contests:

Step 1: Set your contest goals and choose a platform

Step 2: Determine the prize

Step 3: Promote contest in advance to create hype

Step 4: Follow best practices by following the platform guidelines

Step 5: Track and optimize contest performance

Step 6: Pick winners and announce on social platforms, motivate winners to share

#3 Use social media channels to communicate with customers

Ecommerce businesses have a lot of messages and notifications to send to customers. In recent years, customers have gotten used to receiving these alerts on social media messengers, such as Facebook messenger, Instagram DMs, etc.

Let’s look at how you can use social media channels to communicate with customers:

#4 Choose an efficient Shopify social login app

One of the most important aspects of your Shopify store is having an efficient social login app. As your business scales, you’ll have many customers signing up on your customer account page. Managing so many sign ups manually is practically impossible. That’s why you need to automate the social login process. Consider these factors when choosing a social login app for your Shopify store:

Install Flits social login app add-on on your Shopify store.

#5 Personalize customers’ onboarding experience based on social sign-up

All your customers won’t have the same preferences. Your customer base could be broad. They’ll fall into different segments, and hence, giving everyone the same generic onboarding experience won’t help. The key is personalization.

Personalization of customers’ onboarding journey can help improve your activation rate and sales. 59% of customers find personalization of content and product recommendations by brands useful.

Here’s what you can do:

#6 Utilize data from social sites to understand customer preference

Having a social login feature has an advantage—when users login using their social media credentials, you can analyze data from their accounts to gain information about their preferences, likes, demographics, etc. You can then use this information to create personalized content and campaigns to target them in the future.

#7 Target millennials and Gen Z via social login strategies

Among the largest social media user groups are millennials and Gen Z. These generations and those to follow are comfortable with social media, whether it’s for personal or professional use. And hence, if you don’t leverage the customers that fall into these generation brackets, you’d miss out on many engagement opportunities.

Wrap up: should you install a Shopify social login app?

To answer the question, here’s a recap of the key takeaways from the strategies we discussed above:

So, the definite answer is yes, you must install a comprehensive social login app on your Shopify store.

Explore Flits customer account app and social login add-on app on your Shopify store.

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