This blog will cover how to use Flits to create Shopify POS loyalty program to maximize the coverage of loyalty program for online and in-store shoppers.
‘Loyalty program’ has always been a buzzword in the ecommerce community. After the pandemic, there was a significant surge in online stores. But no matter how common online shopping becomes, there will always be a section that prefers shopping the old-fashioned way i,e. offline shopping.
Online stores that have physical outlets must find a way to include offline shoppers in their loyalty programs. The best way to do this is to create a POS loyalty program using Shopify POS or any other POS tool. But first, let’s find out what is Shopify POS, and how to integrated a loyalty program with it.
What is a POS loyalty program for Shopify?
Shopify POS is Shopify’s point-of-sale software by Shopify. It’s a tool that helps you integrate your sales in the physical retail store alongside your online store while keeping both in perfect sync. You do not need to keep separate records for online shoppers and in-store shoppers.
The Shopify POS system syncs to any mobile device and automatically syncs the data to your Shopify store. The app will allow you to do all order-related activities like taking payments, printing receipts, refunding, exchanging items, and checking stock levels.
A Shopify POS loyalty program means that the loyalty program is integrated with your Shopify POS system. You can use the Shopify POS tool to let your in-store shoppers earn rewards and redeem rewards.
When a shopper makes a purchase, the POS system updates their profile with rewards earned as per the earning rules you set. Shopify POS unifies all customer loyalty points in their customer profile. The tool helps save time that would have been spent manually entering all the details or syncing data from third-party tools to your Shopify store.
Benefits of POS Loyalty program for your Shopify store
A loyalty program integrated with POS system is beneficial to both merchants and shoppers. A POS tool makes shopping easier and can help eliminate the need for manually merging data.
The following are the main benefits of a Shopify POS loyalty program-
- Loyalty benefits for shoppers everywhere
Your rewards will be streamlined with a tool like the Shopify POS system. Your online and offline shoppers will get different rewards; worse, offline shoppers will not get any rewards as it will be an additional task to award them with a reward.
With a tool like Shopify POS, you cannot only sync offline and online customer data but also streamline your reward process. It also lets shoppers use rewards they earned online on offline shopping and vice versa.
This helps you help shoppers redeem the rewards they earned anywhere, instil trust, and assist in customer retention.
- Data and insights
When it comes to data, the most significant factor is consistency. As the metrics differ, you cannot merge the data if you have different loyalty programs for online and offline shoppers. It will also be challenging to compare the data and get insights as the shopper’s behaviour can be different online and offline, and the environment is also different.
You cannot compare the production of apples and oranges on different soils in different seasons, however a comparison can be made if they are grown on the same soil or in the same season. Therefore, to get data that can give you insights, at least one factor must be consistent. The environment is inconsistent; hence, the reward system must be consistent. This is achievable only when you integrate a loyalty program with a tool like Shopify POS.
- Increased customer lifetime value
When physical stores give rewards, they are usually assumed to be used at any outlet. The same should be valid for online and offline outlets. If shoppers are told that they can’t use the rewards they earned online for offline shopping or vice versa, it leaves them needing clarification and may discontinue shopping.
If they know their earned points can be used anywhere, they may be willing to shop more to make that reward.
A streamlined loyalty program helps you increase order values and generate more revenue. Most importantly, the homogeneity of the reward program will keep the shoppers engaged and improve their lifetime value.
Integrate Flits with Shopify POS for a POS loyalty program
Flits has a loyalty program that allows stores to rewards shoppers with store credits on various in-store activities. Store credits are a form of cashback that shoppers earn after they accomplish a certain task like signing up for store’s newsletter, placing an order, etc.
Once they accomplish the task they will be rewarded with store credits which nudges them to come back and use the rewards future purchases. The best thing about this loyalty program is that store credits translated into equal amount in the store’s currency which is how cashback works. Only difference is Store credits will be used to purchase from your store as opposed to actual cashback which can be used anywhere once redeemed.
Flits is integrated with Shopify POS and other POS systems like Microsoft, Logic ERP, and Ginesys. This allows stores using POS tools to run a reward program exactly like the reward program on their online store.
How will the Flits loyalty program work with Shopify POS?
Once Flits is integrated with Shopify POS, in-store staff can enrol shoppers and add them as a customer with the required details. The staff can then share with them all the reward benefits they can avail of as per the rules set by the store. This will ensure that the opportunities for earning a reward for the shopper are the same irrespective of how they shop.
Shoppers can check their reward balance by signing in to the store with the details they shared with the staff in the offline store. They can also use the reward they earned during offline shopping for online shopping. If a shopper has accumulated rewards through online shopping, he can redeem the rewards by using the exact account details when shopping offline.
Stores can leverage the physical presence of the shoppers and share detailed reward benefits the shoppers can earn, convincing them to shop more and earn more rewards. The rewards that can be earned during in-store shopping like reward on placing an order, reward for subscribing to newsletters can be earned during offline shopping.
However for activities that are performed only online by the customer will trigger reward only when the customer performs the task online. For example -Rewards on sign-up, adding birthday credits, etc. Customer will be able to use the reward during offline shopping.
How to set up Flits installation with Shopify POS
Setting up POS with Flits loyalty program is a cakewalk. Before integrating your POS tool with Flits, let’s review the basic requirements.
The first requirement is to be an enterprise plan user, and the second is to purchase Flits’ store credit premium tool under your enterprise plan.
Once you have set up the reward rules, they can go to Integrations > scroll down to locate Shopify POS and click on activate.
You can reach out to our support team via mail at support@getflits.com
You can also review our Integration with Shopify POS guide, and read all the steps to embed Flits in your Shopify POS system.
Set up your POS loyalty program today!
The most significant advantage of creating a POS loyalty program is the ease with which the staff and the shoppers reward, earn, and redeem loyalty benefits. It also establishes your brand as a reliable entity that does not differentiate between an online and offline user.
A loyalty program integrated with POS system also helps you keep all data together, saving the time and effort of manually stitching the data together for insights on sales, revenue, loyalty program, and customer behaviour.
You must opt use a loyalty program with your POS system if you run a brick-and-mortar store and an online store on Shopify.
If you wish to use any other POS tool like Ginesys or Microsoft POS system, feel free to contact us to integrate these tools to create a POS loyalty program.
Install Flits customer account page with store credit (premium tool)
