Learn How To Maximize Returns From The Shopify Customer Account Page Of Your Online Bookstore Business.
Studies show the online bookstore market is growing by leaps and bounds.
But you cannot not wonder, with tough competition from Amazon, what’s keeping new bookstores floating and succeeding?
Niche online bookstores have a lot to offer to customers that giants may not be able to. For starters, personalized experiences.
In this blog, we’ll focus on how you should set up the Shopify customer account page for your bookstore and how to use it effectively.
A customer account page is a must for online retail bookstores. It helps you capture important information about your customers, engage them, offer them incentives to boost sales, and gives a good, streamlined experience to customers.
But to have a comprehensive customer account page that has more features than the basic ‘purchase history’, payments and address, you need to have an efficient customer account page app.
To start reaping the benefits of a customer account page, you will first have to install a Shopify customer account app for your bookstore.
Customers tend to buy books often, if not at regular intervals. And hence, having a customer account can offer many benefits to both customers and the Shopify bookstore owners.
Therefore, having a customer account is crucial if you want to convert your one-time new purchasers into long-term loyal consumers. It is easier to grow sales when customers return to your Shopify site after signing up.
There are several apps for customer account pages on the market, but some of them are more popular than others. One such tool is the Flits customer account app.
Flits guarantees a full range of capabilities that cover the most crucial marketing tactics and gather client information centrally.
Additionally, Flits offers extra features that improve the user experience. Flits, for instance, offers add-on services like social login, wishlist, and recently seen products.
So you’ve installed the Flits customer account page app. Well done! Now onto the next critical step—choosing a suitable account page template. But why should you be so picky about the template? Because it affects your customers’ experience.
Flits provides two choices:
- UNO: A straightforward layout that may be altered to fit your brand’s aesthetic style
- DUO: For individuals who prefer to customize a simple layout, an account page with sections that have rounded corners
When selecting a template, take into account the following elements:
Customization: Your customer page should aesthetically reflect your brand, thus it’s crucial to do so by matching the color, font, and other elements to your brand.
User experience: Make it simple for your customers to utilize and navigate the customer account page by making sure the template has clear navigation.
But why should the customer account page be modified? This is why:
- One of the most frequently accessed pages on eCommerce websites is the customer account page. Therefore, it’s crucial that your clients can quickly recollect your brand when they visit this website.
- A customer account page is also a user’s personal page. It’s a fantastic chance for Shopify bookstores to customize the experience for customers. The page can be used to gather useful information to target customers with custom campaigns. Customers therefore associate the brand with a positive customer experience when this page is branded.
Example of Flits Duo template:
Example of Flits Uno template:
The customer account page’s branding—how it appears and functions—is an important consideration. It guarantees that buyers have a deeper connection to your brand.
Many eCommerce bookstores may sell the same books. And so, it’s crucial to establish a distinctive visual identity.
The customer account page, which is the first page visitors see when they arrive at eCommerce sites, is one way you may guarantee a positive impression on your clients.
Adding your company’s branding to the account page is another approach to increase brand recognition. Customers are more likely to remember your brand’s distinctive identity when they see consistent colors, themes, typefaces, and design.
All of these elements contribute to increasing customer trust; when clients view a well-designed client account page, they have greater faith in the company. Their willingness to give personal information and data on the customer account is psychologically impacted by this.
Here’s how to customize the page:
Navigation bar customization
- Pick a hue from the same tone or color family as your branding colors.
- Pick colors that won’t look jarring or out of place on the page.
- Make sure the navigation bar’s font color stands out.
- Colorize the typeface
- Select a font color that blends well with the hue of the navigation bar.
- Try to select a color from your branding color palette.
CTA button customization
- Choose colors for the CTA buttons.
- To make sure the buttons match the colors of your business, change their color.
- For call-to-action buttons, marketers use vivid, strong hues like red, orange, and green. But you can choose the hue that complements your page the most.
On eCommerce sites, lengthy sign-up and login procedures are enough to turn off users. The end outcome is that they exit the website without buying anything. Or, if a guest checkout option is available, they select that. But that implies that you don’t gather customer information.
What’s the solution? Social login is an option. Here is how it helps:
- Quicker and simpler signup
- Quicker and simpler login
- Increases the rate of new signs and sales
- Customers don’t need to keep track of another password
- The process is made simple with one-click login
- Stay away from redundant email addresses
- Helps with retargeting and remarketing
Customers who frequently order books can benefit greatly from signing up on the customer account page. And so can Shopify bookstores and marketers.
Some features on the Shopify customer account page are available by default, like ‘Order history’. But you’ll need to include more elements that engage clients if you want to guarantee a positive experience for your customers.
You could, for instance, use marketing techniques like coupons, store credits, a loyalty programme, wish lists, etc. These not only assist you in creating marketing chances for your Shopify stores selling books, but they also expand the functionality of your customer account page.
With the Flits customer account page app, you won’t need to go elsewhere. You can easily include the app’s add-on functionalities in your website.
Here are the specific capabilities of the Flits add-on features that you can utilize on your Shopify customer account page.
Loyalty programmes, store credits, and reward points are marketing techniques that encourage repeat business. These tactics are especially effective for retail bookstores because consumers frequently buy books.
Here are the benefits of the store credit feature for eCommerce bookstores:
- Increase in buying habits
- Increase in customer loyalty
- It help you encourage customers to shop more by engaging them
Customers tend to stick to bookstores where they find good books. And so, if you have repeat customers, you must encourage them to use store credits and improve their loyalty towards your brand.
For voracious readers, the wait for new books or those out of stock, is never easy. But you can use the opportunity to engage these customers. How? By using the wishlist feature.
Customers often have to wait for new books. Some look for specific books that may be out of stock. Others might wait to buy books on discounts. These are instances where they can use the wishlist feature—add books to their wish lists and buy them later.
Having the wishlist feature in your customer account page can help you gather useful information about the customers’ likes, interests, book genre interests, etc.
Customers may register and log in more quickly and easily thanks to the social login option. Customers do not need to memorize a new login or password because they may easily log in using their social media credentials.
A typical customer may not want to register on every eCommerce site. But increasing the number of registered customers is essential for your eCommerce bookstore.
That’s when social login comes in handy:
- It could facilitate and speed up customer sign-up
- Increase signups
- Make it simple to sign in and up the number of purchases
- It makes retargeting customers on social media easier
Customers might want to reorder books to give them to friends and family as gifts. And hence, it makes sense to have a reorder option in your customer account page. The reorder button can make shopping easy and convenient for customers.
Recently viewed products
Before making a purchase from retail bookstores, customers frequently skim through many books. And they might want to refer to previously-browsed books. The recently viewed products feature comes into play in this situation. Customers can use this section to compare books and make purchase decisions.
You must incorporate numerous other capabilities in your retail eCommerce bookstore to make sure your website gives your clients the finest possible experience. For instance, you might require marketing functions, payment functions, etc. You might also select third-party apps for it.
Numerous third-party apps are smoothly integrated with the Flits customer account page app. Examples include the web push notification app Pushowl, the email marketing automation software Klaviyo, and the product review app Judge.me.
As we discussed, eCommerce bookstores can profit greatly from having a customer account page.
This one page serves as the hub for all of your registered customers’ activities on your website, from gathering information from the various elements of the page to personalized campaigns to providing a positive customer experience.
And so you must ensure that all the functions operate without a hitch. For that, you need Flits customer account page app and its add-on features.