The following blog will cover the latest loyalty program updates added to Flits.

The thing about customer loyalty is that it’s often about customer psychology rather than straightforward points and rewards. A $5 reward and $5 free product will cost you the same but may mean differently to your customers. Reward programs are often considered to be about recognition progress but they can also offer novelty. When rewards start to feel predictable or repetitive, they lose their charm, and customers stop finding them truly rewarding.

Just like customers browse your store to discover new products and fresh collections, your most loyal customers often visit your rewards page hoping to find something new. A surprise, a fresh way to earn, or a more exciting reward to redeem.

Now imagine their disappointment when everything looks exactly the same as last time. That moment of curiosity fades along with the motivation to engage.

That’s why it’s so important to mix and match your reward strategies every once in a while. You don’t need to give extra points or increase discounts, sometimes all it takes is tweaking the rules for earning and redeeming to make your program feel fresh and exciting again.

Until now, Flits offered a focused set of earning and redemption rules based mainly on cart ranges. But with the evolving expectations of both merchants and customers, we’ve expanded what’s possible.

We’re excited to introduce new earning rules, new redemption options, and a completely new loyalty settings section that gives you full control over your program. Multiple changes have been added to align our loyalty program with loyalty points system.

Let’s dive into what’s new and how you can make the most of these updates.

What’s new in earning rules

1. New ways to reward purchases

Your customers already love earning rewards when they place an order. So far Flits had an option to reward customer purchases based on their order numbers, now merchants can make that experience even more tailored.

Under the “Place an order” earning rule, you can now:

• Give incremental points (for example, 100 points for every ₹1 spent).
• Give fixed points (for example, 100 points for every order placed).

These options are in addition to the existing setup where points can be based on specific order numbers. This flexibility allows you to design earning rules that better align with your pricing strategy, product range, and customer purchase behavior.

2. Reward engagement that goes beyond your store

If you ask customers how they discovered a new brand, chances are they’ll say “on social media”. Whether it’s through ads, influencers, or user-generated content, social platforms are where brand discovery and trust-building truly happen.

This makes social media a powerful extension of your brand experience and now, it can also be a rewarding one.

Why social media rewards matter

People love to be recognized for their actions. When you reward them for following, liking, or sharing your content, you’re tapping into the basic principle of positive reinforcement,  a little acknowledgment that encourages them to do it again (and again).

These small interactions build a stronger emotional connection to your brand. Over time, they don’t just become followers; they become advocates who amplify your message organically.

What are social media rewards?

Social media rewards are incentives you give customers for engaging with your brand’s content. This could mean liking a post, sharing it with friends, following your page, etc.

They’re not only about giving something back, they make your brand more memorable, interactive, and human.

With the new social media earning rules, you can now reward customers for:

• Sharing or liking on Facebook
  
• Liking or following on Instagram
  
• Sharing or liking on Twitter (X)
  
• Following on TikTok

These new rules help you connect your store with the social spaces your customers already love. By turning everyday engagement into reward-worthy actions, you transform passive followers into active brand promoters.

✨ Pro tip: Create small but consistent rewards for social actions. It encourages steady engagement and keeps your brand top of mind without overextending your reward budget.

How to make the most of it

• Diversify your reward options to appeal to different audience segments.
  
• Promote your social media earning rules across all your social channels for maximum visibility.
  
• Highlight social actions directly on your rewards page so customers instantly know how to earn more points.
  

Social media rewards are more than a marketing trend; they’re a psychological lever. When customers feel seen and rewarded for their interactions, they’re far more likely to keep engaging, sharing, and ultimately, buying.

What’s new in redeeming rules

2. Give customers more ways to redeem

When it comes to rewards, one size never fits all. Every customer values something different,  while some love a good discount, others get more excited about availing a free product or free shipping. What matters most is giving them the freedom to choose how they want to be rewarded.

That’s why we’ve introduced new redeeming rules designed to make the redemption experience more flexible, personal, and rewarding.

Why flexible redemption matters

Redemption is the moment of truth in any loyalty program. It’s where your customers feel the value of their loyalty. Redemption is what adds to the sales. By offering variety, you create a sense of control and satisfaction. Customers who can pick their preferred reward are more likely to stay engaged and keep collecting points.

Think of it as giving them the joy of choice, it is an experience that turns a transactional action into an emotional connection.

What’s new in redeeming rules

You can now let customers redeem their points for:

•  Fixed or incremental discounts
  
• Percentage discounts
  
• Free products
  
• Free shipping

These options give you the flexibility to craft redemption experiences that align with your brand goals. Whether you want to boost order values, drive repeat purchases, or simply make your customers smile.

✨ Pro tip: Mix and match redemption types for different customer tiers or campaigns. For instance, offer free shipping as a perk for customers who buy products above a certain price range or introduce free product rewards during festive seasons to spark excitement and increase engagement.

How to make the most of it

• Offer smaller, easy-to-redeem rewards to keep customers motivated.
  
• Use free shipping or product rewards as milestones to celebrate loyalty.
  
• Highlight the new redemption options on your rewards page to encourage more redemptions.
  

When redemption feels personal and flexible, customers don’t look forward to earning more of them.

What’s new in Settings

3. Get complete control over how your loyalty program works

Every store operates differently and so should its loyalty program. Some merchants want customers to earn points the moment an order is placed, while others prefer rewarding them only after the order is paid or fulfilled. Similarly, not every customer group needs to be a part of your loyalty program.

That’s why we’ve introduced the brand-new Loyalty Settings section. It will allow you full control over how your loyalty program functions and who gets to be a part of it.

Why control matters

Flexibility is power. When you have the ability to decide who participates and when rewards are granted, your program becomes smarter and more sustainable.

You can now align rewards perfectly with your business logic, no more frauds, no more loyalty losses due to RTOs. This means fewer errors, more precision, and a loyalty program that truly works on your terms.

What you can do with the new Loyalty Settings

From your dashboard, you can now:

• Include or exclude customers from your loyalty program (e.g., exclude wholesalers, staff accounts, or guest checkouts).
  
• Choose when customers earn points : when the order is placed, paid, or fulfilled.

These simple but powerful settings ensure that your rewards system aligns seamlessly with your store’s operations and customer flow.

✨ Pro tip: If you often deal with returns or cancellations, set point earning to trigger after fulfillment. It ensures points are awarded only for successful, completed orders. This will help keep your data accurate and your rewards fair.

How to make the most of it

• Use customer inclusion/exclusion to tailor your program for specific audiences.
  
• Align point-earning stages with your internal workflow for smoother operations.
  
• Periodically review your settings to ensure they match your latest business goals.

When your loyalty program reflects the way you run your store, it becomes a growth engine powered by strategy and control.

What’s new in Customer Experience?

4. A more interactive way to redeem rewards

We’ve upgraded the reward redemption experience with a new, interactive popup that replaces the older dropdown option on the cart page.

Now customers can view all available and unavailable rewards in a clean, easy-to-navigate popup. The popup contains all the details regarding each rule for transparency. They can instantly choose the reward they want to apply and redeem it right on checkout, making the process faster, clearer, and more delightful.

Wrapping it up

Loyalty programs work best when they evolve with your customers, and with your business. These latest updates are designed to help you do just that:

• Refresh place an order earning rule with new options
• Reward engagement beyond your store with new social media earning rules.
• Give customers more ways to redeem with flexible reward options.
• Take full control of your program with smarter loyalty settings.

Together, they make your loyalty program more engaging for your customers and more manageable for you. Whether you want to increase brand reach, boost repeat purchases, or refine how and when customers earn rewards, these features open up new possibilities to do it all.

Note: These updates are available exclusively on our latest billing plans. If you’re still on an older plan, you can upgrade anytime to start using them.

Your customers are always looking for something new; new products, new experiences, and yes, new ways to earn rewards. Keep your loyalty program fresh, rewarding, and ahead of the curve.