Your Shopify customer account page is by far the most valuable.
Why?
Because that’s the page that can give you data and insights on your customers.
Provided it’s done well and actively engages customers.
But there’s a big challenge — your customers are other brands’ customers, too. And so many brands are vying for their attention, trying to attract, engage, and create competitive strategies.
One way to boost customer account page engagement is to automate messages. And that’s the focus of this blog.
Messages to automate for your customer engagement strategy
You can create many opportunities to engage customers via the customer account page by automating messages based on customers’ actions. Here’s a list of some ways to boost engagement and bring customers back to the customer account page.
1. Account confirmation
First impressions matter. And one of the first opportunities to impress your new sign-ups is to send a clear and enthusiastic confirmation message. Here are some customer engagement best practices to make the most of account confirmation automated messages:
- Automate confirmation messages to be sent as soon as customers sign up
- Word your messages to make customers feel welcome with enthusiasm
- Send the automated message in a timely manner on the customers’ preferred channels, such as email, SMS, WhatsApp, etc.
- Set up automated messages to verify account details at intervals. For example, see this sample template for your customer account engagement strategy.
Hello John, We’re reaching out to confirm if you’re still using your email address: xxxxxx@gmail.com. Please reply ‘YES’ to this message or share your new email address so we can help you change your login details. Thank you |
2. Wishlist related messages
If you’re not utilizing the wishlist section in your customer account page to create marketing strategies, you’re wasting a profitable resource. Here are the types of messaging strategies you can create around the wishlist section:
- Send automated reminders about items in customers’ wishlist
- Personalize these automated messages by segmenting customers
- Send timely messages when wishlist items go on discount
- Send reminders when wishlist items are about to get sold out
Hi John, Some items in your wishlist are currently on discount. Grab them at discounted rates before they get sold out. Click here to go to wishlist: |
3. Order status
Once customers place their orders, typically, they start tracking their order status. That’s because there’s a certain anxiety and eagerness attached to online purchases. Isn’t it?
So, to reassure customers and make them at ease, you can send them timely order status updates. Here are some tips and best practices:
- Send all types of order updates in a timely manner
- Order received
- Order confirmed
- Order ready to be shipped
- Order dispatched
- Order out for delivery
- Order delivered
- Add a link to your customer account page in every message to take them back to the customer account page
Hi John, You’d be thrilled to know your order is on its way and will reach you soon. To track your order, click this link: |
4. Recently viewed items
Another crucial feature in the customer account page is ‘recently viewed items’. The products customers browse get stored in this section. You can use this information to send out marketing and promotional messages to increase sales of these products. Here’s how you can create a customer engagement strategy around recently seen products.
- Send an alert reminding them of products they recently browsed
- Send promotional messages when there’s a price drop on the recently viewed products
- Introduce other products related to the recently viewed items
Hello John, Based on the products you saw recently, here are some more we think you’d like. Product 1 Product 2 Product 3 Buy now Buy now Buy now |
5. Automate store credits messages
The more you interact with customers, the more information you can gather about them. Automating messages is a useful tool to improve interaction. One way to increase customer account page engagement is to automate messages around store credits.
Do this:
- Automate regular update about store credits collected
- Send messages about how to use store credits
- Send messages about how to earn more store credits
- Send reminders when there’s a sale or during the festive season to encourage customers to make purchases via store credits
Hey John, We’ve made your holiday season gifting easier. You can use your store credits balance to purchase gifts for your loved ones. To check your store credits balance, click here: To explore gifting ideas, click here: |
6. Message to change password
For customers, security is a critical matter. Many people avoid signing up on websites if they are not sure about security measures. To reassure customers about the security of their account and data, you can create a customer account page engagement strategy. Here’s how:
- Send intimation messages to change the password of their customer account
- Automate these messages to be sent periodically, for example, annually
- Automating password-change messages helps bring back customers. Share a link to the customer account within the message
Hi John, Your account and data security are top priority for us. To help us ensure your account remains secure, we request you to change your account password. To change password, click here: |
7. Automate feedback request messages
One of the most effective customer engagement strategies for eCommerce stores is collecting feedback. However, you must design your communication in such a way that it brings customers back to the account page. Here are some ways to do so:
- Offer incentives such as store credits and reward points so customers go back to the customer account to check their credits
- Request feedback on specific aspects, for example, on their checkout experience, store credits experience, etc. Add a link to the customer account in the feedback messages
Hi John, We would really appreciate it if you could spare a minute to share your feedback on your experience of shopping on xxxx.com. Please share your feedback via this link: |
8. Ask for reviews
Another effective marketing automation to engage customers is by requesting for reviews. The reviews could be of products, services, or a new feature you’ve added to your existing properties such as products or your website. Try these tips:
- Automate review request messages on different channels
- Request for specific reviews and add a link to the customer account. For example, ask for a review of a recent purchase and link to the product in the order history page
- Offer store credits in return for sharing reviews so customers return to the customer account to check store credits
Hello John, We hope you’re enjoying using your newest purchase from our site. We’d love to hear what you think about the product. Share a quick review and get 100 store credits in your account. To share review, click here:To check store credit balance, click here: |
9. Automate messages for reorder prompts
An effective way to improve your customer account page engagement is to promote the reorder page. The reorder feature is especially useful for certain types of products that are consumed fast and are perishable. Here’s what to do:
- Send automated reorder requests based on the product type. For example, if customers bought a packet of coffee, send them a reminder after a month
- Use data about past orders and customers’ shopping patterns to send automated reorder messages
- Send automated reorder messages when the products go on sale
Hey John, We have something exciting for you! Your favorite coffee beans are available at a 10% discount. A good time to restock, isn’t it? You can easily reorder it by clicking this link: |
10. Promote purchases via customer login
Many customers who want to make quick purchases avoid signing up or logging in for making purchases. While it brings you short term revenue, it’s not ideal for your long-term business goals. For example, you won’t be able to engage customers or collect data if they checkout as guests. So, here’s what you can do:
- Send a message soon after customers sign up telling the many benefits of the customer account
- Offer a discount for shopping by logging into the account
Hello John, We’re thrilled to have you sign up on our site. To make the most of your customer account, we encourage you to shop by logging into the account to earn rewards and special discounts. For starters, enjoy a 10% discount on your next purchase. Click here to log in: |
11. Automate messages to offer post-purchase assistance
Another excellent opportunity for customer account page engagement is to let customers know you’re available even after they make a purchase and after delivery. Here are some ideas for you to try:
- Send them an automated post-purchase help and assistance message
- Let customers know you’re available and share contact details
- Let them know they can contact you via the customer account page and share a link to the login page
Hi John, We hope you’re enjoying your newest purchase from our store. If you need any help or assistance with the new product, we’re just a call/ message away. Click here to reach out to us: |
12. Send messages to share informational content
The key to building long-term relationships with customers is by adding value to their lives. And one way to do so is to share rich, helpful, and informational content with them. Here are some tips:
- Share how-to content with customers about their recent purchases
- Tell customers how to maximize the use of their recent purchases
- Share a link to the order history page in the message so they can relate to the message better
- Automate these messages as soon as the product gets delivered or within a few days of delivery
Hi John,Hope you’re happy with your new purchase. To know what more you can do with your product, here’s a list of articles and blogs from our site:—We hope these will help you to make the most of your new product. Click here to view product: |
How to automate your customer account page engagement?
Don’t treat your Shopify customer account page as a standard page that’s just there for namesake. Make proper use of it.
Now you know how powerful automations can be for your Shopify store customer account page. To make automations easy across channels, we Flits app. The app supports multiple integrations with tools that can help automate messages.
Explore Flits Customer Account Page App for your Shopify store.