Boost Your eCommerce Success with Flits Analytics- A Deep Dive into Real-World Data

Let’s face it—everyone loves a good strategy, but what’s the point if you can’t measure its success? At Flits, we’ve been sharing insights on optimizing customer experiences for years. But here’s the kicker: Data is everything.

One of the best parts of running an online store is that everything can be tracked—every page, product, and button click holds the key to better understanding your customers and increasing sales.

Because we know how crucial data is, Flits introduced an analytics feature that helps you measure the performance of key modules in your Shopify store. Want to know how many clicks your Flits features get or how much revenue they generate? You got it.

What Can You Track with Flits Analytics?

• Customer Account Page
• Reward Credit (Loyalty & Rewards)
• Advanced Order Filter
• Wishlist
• Notifications (coming soon)

We dove into the analytics from multiple stores, selecting key brands across different categories to showcase the features that impact revenue and conversions. Ready for the insights? Let’s break them down.

Customer Account Page Analytics: User experience driving sales

Two features on the Customer Account Page stand out when it comes to boosting conversions: the Reorder button and the Recently Viewed button.

Let’s talk a look at the analytics data of a few stores that use Flits’ customer account page features

Suta: Reorder and Recently Viewed Buttons Fueling Growth

• Trend: Suta saw a steady increase in reorder button usage from mid-July to September. Late July and August experienced a surge, followed by stabilization. The rise in customer reordering signals improved customer loyalty and effective re-engagement strategies.
• Customer Re-engagement: The uptick in reorders shows that customers are satisfied with their purchases, resulting in repeat orders. Marketing efforts to re-engage past buyers are clearly paying off.

Recently Viewed Button

• Trend: The Recently Viewed button saw consistent growth, with spikes in early and late August. This suggests that customers were revisiting products they had previously explored, likely driven by personalized recommendations or targeted reminders.
• Impact on Sales: The increase in sales from recently viewed products highlights the importance of showing customers items they’ve expressed interest in, which boosts conversion rates.

Lesson: Reordering and revisiting items is a potent recipe for repeat sales.

Vilvah: Loyal Customers, Rising Reorders

Reorder Button

• Trend: Vilvah saw a steady rise in reorder button usage from July to September, peaking in mid-August. This indicates that customers are finding value in the reorder feature, signaling high satisfaction with previous purchases.
• Customer Loyalty: The high reorder activity reflects loyalty and trust in Vilvah’s products, which is a testament to their quality and appeal.

Recently Viewed Button

• Trend: In late August, customer engagement spiked significantly, likely due to a seasonal promotion or targeted marketing campaign.
• Marketing Opportunity: Vilvah can capitalize on this momentum by analyzing what drove the spike and applying similar tactics in future marketing efforts.

Insight: Loyal customers keep returning—ensure your reorder button is easy to find.

Harney & Sons: Consistent Reorder Growth

Reorder Button

• Trend: Harney & Sons experienced sustained growth in reorder button usage from early July, peaking in mid-August and maintaining a steady pace through September. This suggests that customers are satisfied with their purchases and consistently returning to reorder.
• Marketing Success: The effectiveness of their customer retention strategies is evident in the continued rise in reorder activity and total sales from reorders.

Recently Viewed Button

• Trend: Around mid-August, recently viewed products saw a sharp increase in engagement. Though fewer sales were generated compared to the reorder feature, this data highlights the importance of keeping customers engaged with products they’ve already explored.

Takeaway: Consistency in quality builds trust and long-term customer loyalty.

Arata: Seamless Experience Driving Reorders

Reorder Button

• Trend: Arata’s reorder button saw steady growth from mid-July, peaking at key intervals in August. This constant rise suggests customers increasingly use the feature due to a seamless experience and effective marketing.
• Customer Re-engagement: The significant increase in reorders indicates that customers are loyal to Arata’s products and motivated to make repeat purchases.

Recently Viewed Button

• Trend: The Recently Viewed button also performed strongly, with peaks in early and late August. This increase in engagement highlights the success of marketing efforts to remind customers of products they’ve already shown interest in.

Lesson: Great marketing + a smooth reorder process = repeat sales.

Store Credit Analytics: Driving Engagement & Sales

Store credits are a great way to boost customer loyalty. Flits tracks three key metrics—earned credits, spent credits, and order count.

Here’s what the data of stores that use Flits store credit shows:

Zandu Care: Store Credit Leading to Sales Surge

Store Credit Usage

• Trend: From July 19 to September 16, 2024, Zandu Care saw a steady rise in store credit spending, with peak activity around mid-to-late August. This reflects high customer engagement and satisfaction with the rewards program.
• Comparison to Previous Period: The growth in credit spending compared to the previous period shows the increasing importance of credits in driving sales.

Recommendations:

• Promotions: Offering limited-time deals or extra incentives for using credits can further increase customer engagement and boost sales.
• Credit Removal: The minimal removal of credits due to expiration indicates the confidence merchant has in the loyalty program, a positive indicator for long-term customer loyalty.

Tip: Want even more engagement? Offer limited-time deals for customers to spend their credits.

Bluebin: Loyalty Program in Action

Earned and Spent Credits

• Trend: Bluebin’s analytics show a consistent increase in earned credits from mid-June to mid-August, with spending spikes aligning with major purchasing periods. This activity suggests that Bluebin’s loyalty program is effectively encouraging repeat purchases.
• Opportunities for Growth: By incentivizing product tagging and other engagement activities, Bluebin can increase participation and continue to drive customer loyalty.

Opportunity: Incentivize product tagging or engagement activities to drive more participation.

Wishlist Analytics: Turning Interest into Sales

Wishlists aren’t just for window shopping—they can drive serious sales, too.
Let’s take a look at wishlist data of Flits users

Korean Skincare Germany: Wishlist Engagement Boosting Conversions

• Trend: From late July to September, wishlist activity surged, contributing to a rise in sales. The steady growth in user interactions with the wishlist feature signals increased customer interest.
• Trend: Wishlist engagement spiked significantly between August and September, leading to a steep rise in sales and cart additions. This period reflects the success of leveraging the wishlist feature to drive conversions.

Key Insight: A wishlist button keeps customers coming back for products they love.

Bonkers Corner: Wishlist Activity Spurring Purchases

The wishlist has proven to be a significant driver for conversions during this period, with a sharp increase in activity and sales from mid-August to early September.

Takeaway: Wishlists can be a goldmine for capturing customer intent and converting interest into sales. Be sure to promote your wishlist feature and use reminders to nudge customers into completing their purchases.

Orion xo: Increased engagement with wishlist feature

• The wishlist activity began to rise significantly in April 2024, reaching a peak around May 2024. The activity remained relatively steady through June and July but then began to decline in August and early September.
• The graph shows that while the wishlist engagement peaked mid-way through the time frame, there has been a drop-off towards the end of the period compared to the peak in mid-2024.

Insight: This data indicates that there was consistent engagement with the wishlist feature, leading to notable sales. However, recent activity has slowed down after a strong performance during the earlier months.

Wrapping It Up: Data-Driven Decisions for Success

The data is clear, whether it’s reorders, store credits, or wishlists, every interaction counts. Flits Analytics offers the insights you need to make data-driven decisions that boost conversions and customer loyalty. By measuring these interactions, merchants can identify successful strategies, optimize their store’s performance, and continue to build stronger relationships with their customers.

Ready to supercharge your Shopify store? Use Flits Analytics to track what matters most—and turn those insights into action.