Learn why you should be using WhatsApp marketing for Shopify sales.
Brands all over the world are competing to be the first to market and stand out. But, to do so, they must first understand what customers expect. Customers today are busy and swamped with thousands of options. They simply hate waiting and expect proactive service, personalized interactions, and seamless experience across digital platforms.
Businesses need a personalized and cost-effective solution to meet customer expectations. In fact, if a brand can provide great experiences throughout the customer journey, 65% of respondents will become long-term consumers.
Traditional channels such as email, social media, and SMS are no longer useful in this case. With increased competition, it’s becoming more difficult for businesses to stand out and achieve results through these channels. This is where WhatsApp marketing comes into play, opening new opportunities for businesses like you.
It’s time to consider WhatsApp marketing!
WhatsApp has become a popular marketing platform for businesses, with over 2 billion active users. Businesses use this platform to not only promote themselves but also to create strong customer relationships.
The statistics below demonstrate the value of WhatsApp marketing for your business:
- More than 100 billion messages are sent each day on WhatsApp
- WhatsApp message has an open rate of 99%
- 80% of WhatsApp messages get seen within 5 minutes of sending.
- The click-through rate of WhatsApp is 30%
Here are three compelling reasons to use WhatsApp marketing for your business:
WhatsApp enables you to engage in one-on-one conversations with consumers, send automated messages, and provide real-time support via chatbots. You may even segment your customers based on their interactions with your company and send them targeted messages.
With the use of broadcast messages, WhatsApp allows you to create marketing campaigns and reach a large customer base. It helps you boost revenue, cultivate long-term customer relationships and costs next to nothing in terms of marketing budget .By providing a cost-effective and simple means to communicate with global users, WhatsApp helps you overcome the problem of connecting with them.
WhatsApp is the most widely used messaging app. Customers may disregard your phone calls or remain unreachable via email or social media, but they do check their WhatsApp at least once a day. Using WhatsApp for marketing will almost certainly result in a greater conversion rate.
Let’s look at a few ways to leverage WhatsApp marketing for your business.
When you use WhatsApp Business API to set up your business’ account on WhatsApp, you have a number of lucrative options. You can use the WhatsApp Business API to automate messages for different use cases and enable eCommerce chatbots for real-time communication.
Here are a few examples of how you can use WhatsApp marketing for your business:
You can use WhatsApp Business API to create a WhatsApp Broadcast for all current and prospective customers. The best part about broadcast is that it allows you to reach out to thousands of people at once. Simply create a broadcast list, type a message, and send it. Voila!! Instead of sending individual promotional messages to your consumers, you can now type them all into a broadcast and send them to everyone at once. You will save both time and money as a result of this.
Quickreply.ai, which is an official WhatsApp Business API partner, allows you to send personalized WhatsApp broadcast messages for up to 100k contacts per day. Download the app and explore now.
Shopping cart abandonment is a problem that many online stores face. According to research, the average cart abandonment rate across most industries remains 69.57%. Companies use a typical strategy of sending notifications and re-marketing emails once clients abandon carts and leave. However, the response to these emails is completely ineffective. Cart abandonment emails had a 38.5% average open rate in 2020. This is where WhatsApp marketing can help. It allows businesses to send instant messages to customers with a 99 percent open rate, allowing them to act fast. You can automate cart abandonment messages with WhatsApp Business API platforms like QuickReply.ai, so you don’t miss a single sale.
You can engage and educate customers based on their interactions with your brand. By looking at their previous purchase, you can provide product recommendations to existing consumers. Customers may find it difficult to make the best decision within the multitude of options available. You can offer assistance or suggestions to them as they make their decision.
Similarly, you can use WhatsApp marketing to entice inactive customers by sending special offers and discounts. WhatsApp marketing is also a good way to keep your customers informed about what’s going on in the company and keep them up to date.
Keep in mind that your customers are short on time. They don’t want to deal with the hassle of having to open an email every time they need to track a recent purchase. As a result, WhatsApp allows you to send shipment updates and save time for your customers. This also assists customers in overcoming post-purchase anxiety. Sending WhatsApp messages keeps them informed and allows you to build a unique experience for them. Remember that every unique experience you provide your customers increases the chance of repeated business. So, send a detailed WhatsApp message to your customers to inform them of their recent order.
How quickly do you respond to inquiries from customers? If your live chat takes more than
2 minutes, you’re losing out on some potential customers. Because if you don’t provide immediate service to your customers, they’ll quit buying from you because they hate waiting.
On the other hand, offering instant service results in satisfied customers and a higher chance of repeat business. By allowing you to communicate with your consumers from anywhere at any time, WhatsApp emerges as an effective tool. It helps you improve every interaction you have with your customers by using rich media and supporting responses with images and videos. You may use WhatsApp chatbots to automate responses to common queries and keep consumers informed even when you’re away.
If you’re a business that isn’t serious about collecting feedback and reviews, now is the time to do so. Collecting feedback and reviews helps you discover areas where you need to improve.
But collecting them is not an easy deal. Most companies still rely on emails to collect feedback, but they don’t get a response because customers no longer bother opening such emails. Even if they open it by chance, they are often deterred by the amount of effort they need to put in. They think opening an email, clicking a link, visiting a website, and writing a review is too much to do. Why not reduce this hassle by sending a WhatsApp template that requests a review?
A WhatsApp Business API partner like QuickReply.ai can automate a lot of this process. When a customer makes a purchase, it immediately sends a message asking for feedback. When the bot detects dissatisfaction, it also allows you to respond immediately to negative comments and send the user an appropriate response.
Do you know? 83% of online shoppers still prefer using COD as a mode of payment to avoid paying upfront for an order they haven’t received yet.
But some of these customers reject the order at delivery, resulting in high RTO (Return to origin) and NDR (Non-Delivery Report) rates for eCommerce companies. Hence, you can use WhatsApp marketing to convert COD orders to prepaid by sending confirmation messages right after the order is placed. You can also entice customers to pay for their orders in advance by providing a discount, a shipping waiver, or an incentive.
When it comes to non-delivery, using a WhatsApp chatbot tool like QuickReply.ai on your Shopify store can save you a lot of time by allowing you to set up automated responses to resolve the most common issues.
WhatsApp marketing helps businesses solve a sea of use cases. You can run broadcast campaigns, keep customers engaged, and quickly answer their queries, among other things. When you reach customers wherever they are, you offer a distinct experience to them. To differentiate yourself from the competition and win clients, customize and personalize each connection you have with them.
It’s easier to have proactive and customized communication when using WhatsApp Business API solutions like QuickReply.ai. QuickReply.ai combines the power of automation, smart integrations, and chatbots with other great features to help you do more with one app.
About the author
This is a guest post from the ecommerce marketing experts at QuickReply.ai, a WhatsApp marketing app for Shopify stores that can be used for broadcast promotions, abandoned cart recovery, customer engagement and many more use cases.