Learn how to reduce customer account page churn on your Shopify store.
When you’re selling online, one of the most important things you can do is get your visitors to sign up for a customer account page.
It’s not enough just to list your products on your store and let customers buy them. You need to be able to communicate with them about their purchases—about their ongoing satisfaction with what they’ve bought from you, about the status of their orders, and so on.
Your customer account page is a vital part of your online store. It’s the place where you can gather information about your buyers and then use it to send them tailored emails, offers, and recommendations. It’s also where you can keep track of their purchases and preferences, so you can target them with relevant content in the future.
But customer account page churn is a serious problem.
Customers are often frustrated by the amount of effort they have to put in to close their accounts, and they’re also frustrated by how long it takes to do so. This makes them less likely to stay with your company, which can cost you time and money.
The average online store has over 90% of these visitors leave without signing up for an account—that means they can’t access important information like past orders or even track items they’ve ordered in the future. If you want to retain those customers and turn them into repeat customers, it’s crucial that you give them an easy way to sign up for an account page on your site.
That’s why it’s important for you to figure out how you can get visitors interested in signing up for an account page without overwhelming them or making them feel like they’re being pressured into it. Fortunately, there are some things you can do to reduce customer account page churn. Let’s find out!
What is a customer account page churn?
A customer account page is a place on an eCommerce website where you can see all of your orders, track your purchases, manage your account settings, and view your past orders. On this page, you can also access order history and tracking information.
Customer account page churn refers to customers who no longer use their customer account pages. They may have logged out of their accounts or closed them entirely. This means that they won’t be able to access any of their data or purchase history, which can make it difficult for businesses that rely on this information to offer personalized services.
Churn is a term used in business analytics to describe the loss of customers over time. For example, if 10% of customers leave your company every month, then there’s a 10% churn rate (or 1 in 10 people will leave).
Why does customer churn matter?
Churn is one of the most important metrics for any business, as it shows how well they’re keeping their customers by their side. For many companies, churn can be a real headache, as it reveals how good (or bad) they are at keeping customers by their side.
There are two reasons for this:
- The financial aspect of churn: This aspect causes the most trouble as companies end up losing almost $1.6 trillion per year due to customer churn! According to Forrester, acquiring new customers costs 5 TIMES MORE than retaining existing ones.
- The growth aspect of churn: Holding on to your customers is the key to success. In fact, it’s more than that: It’s the key to profitability! A Harvard Business School report claims that, on average, a 5% increase in customer retention rates results in a 25% – 95% increase in profits. And the lion’s share – 65% of a company’s business comes from existing customers!
Therefore, it makes perfect sense that focusing on reducing churn is paramount in order to maintain your business’s profitability and even grow it in the future.
Why is handling a customer account page churn important?
If you’re like most e-commerce sellers, you know that customer account pages hold a lot of valuable data about your buyers. You can see how many items they’ve purchased, what they’ve put on their wishlist, how much they’ve spent, and even how often they’ve logged in.
But did you know that this information also gives you an opportunity to learn more about your buyers?
Handling customer account page churn is important for a business because it helps keep track of your customers and their buying habits, which in turn helps you better manage inventory and make smarter marketing decisions.
The customer account page holds a lot of data about buyers, including their order history, wishlist, account information (such as address and email), etc., which allows you to learn more about your customers and how they interact with your business. This information is incredibly valuable: it can help you better understand what products they like or don’t like, when they’re most likely to buy, and even where they are located.
Furthermore, this information helps with inventory management by allowing you to predict demand based on past orders and ensure enough stock is available when needed. It also helps with delivering a better experience for your customers by knowing what kinds of products they like so that you can suggest similar ones during checkout or when sending emails about sales promotions.
Finally, this knowledge helps increase profits by helping us understand what kinds of products are most popular among our customers so that we can focus on making those items more widely available at all times rather than just during certain seasons or holidays (when there might be more demand).
How to reduce customer account page churn?
Customer account pages are the most important part of your e-commerce site. They are where you can engage and retain your customers, build loyalty, and increase sales.
Here are our top five tips for reducing churn on your customer account page:
1. Automate communication
Automating customer communication can be incredibly effective in reducing churn effects on your customer account page. By proactively reaching out to customers at regular intervals, you can remind them of the page they’re missing out on and why they should log in again.
Email, web push, SMS, WhatsApp, and Messenger are all great ways to remind customers of the page they have access to through their accounts. Depending on your business and its needs, you can use email to remind customers about their accounts, what they’re missing out on, and why they should log in. You can use this automated messaging to make sure they know what’s available on the account page, why they should log in, and give them a little more detail about what the account can do for them.
That being said, it’s important not to overdo it with this strategy. Sending too many emails can actually hurt your company’s brand if it seems spammy or desperate. If you want to use email as part of your automated communication strategy, be sure that the language you use is clear and concise – no jargon or industry-specific terms!
2. Offer store credits on interactions
The best way to reduce churn is by making the customer feel like they are valued and appreciated. One way you can do this is by offering store credits on interactions. For example, if a customer has had three interactions with your company in the last month and has not made a purchase, you can offer them credit for $5 to encourage them to come back and make a purchase. This will not only encourage customers to return but also give them an incentive to make a purchase. When customers feel like they are getting something out of their experience with your company, they will be more likely to return.
Store credit is a great way to incentivize continued use and engagement with your company. It also helps you build up a healthy customer base, as it allows people who might not have the funds for a purchase right now to purchase in the future when they may be able to afford it. Moreover, it creates a rewarding experience for customers, which will make them feel more connected with your brand and want to come back more often.
Learn more about store credits for Shopify stores here.
3. Ask for feedback continually
Asking customers for feedback is one of the best ways to reduce customer account page churn.
The reason is simple: when you ask for customer feedback, you’re not only getting a better idea of what your customers like, but you’re also showing them that you care about their experience. And when they feel that you care about them, they’re more likely to stick around.
So how can you get started? Well, there are a few different ways! You can do it in person—if your company has employees who regularly interact with customers, have them ask for feedback at the end of each interaction. You could even make it part of their training, so they know exactly what to say and how to ask nicely (without making the customer feel pressured).
You could also send out surveys—either through email or on paper—and then follow up with customers who haven’t responded yet. Make sure you’re offering incentives for people who take the time to give their feedback!
And finally, if your company has an online presence (whether that’s through a website or social media), make sure you’re constantly soliciting feedback from customers there as well. This will help build rapport between you and your audience over time—and hopefully.
4. Run retargeting and remarketing ads
If you’re noticing a dip in the number of customers logging into their accounts, one way to get them to come back is through retargeting and remarketing ads. By targeting those who have visited your customer account page but have not logged in recently, you can remind them of the benefits of logging in—and, hopefully, bring them back to do it!
You have the data: the customer’s email address, the list of products they’ve purchased, and their past activity on your site. Run these campaigns to remind them of the benefits of logging into their customer account page and why it’s so important for them to be there.
The more information you can give them about why they should stay logged in (new products, exclusive sales), the better chance you have of retaining them as a customer.
5. Make it easy to log back in
The customer account page is a great place to create a seamless experience, and it’s an incredibly important page in your overall user flow. Your customers will likely visit this page multiple times during their experience with your product, and if you make it too difficult for them to sign in, they’ll just leave.
The best way to reduce customer account page churn is by making it as easy as possible for your users to log back in. Social login is one of the best ways to do this because it allows users to sign in without having to remember any information or create a new account. If they have an existing account with your company, they can log in with their social media credentials.
If they don’t have an account yet, they can create one using those same credentials. It’s not only easy for them—it also helps build trust between you and your customers because it shows them that you’re taking security seriously.
You can also offer exclusive discounts to those who are signed up to your customer account page – giving them a reason to log in.
Wrapping up
An eCommerce brand’s customer account page has the potential to be one of the most valuable tools in their arsenal. By providing an engaging and personalized experience on this page, you can reduce churn, increase customer satisfaction, and improve overall loyalty.
Customer account page churn is a problem for most businesses. It’s important that you take action to reduce your customer account page churn. The more customers you retain, the better your business will be able to grow and thrive!
By using Flits, you can build a more personalized and engaging customer account page. This will help reduce churn by increasing the number of customers who stay actively engaged with your store.
Ready to dial down your customer account page churn?
