Most Shopify businesses measure the AOV to understand customers’ purchase habits. However, along with tracking it’s also important to actively improve AOV—it can help businesses get closer to realizing their revenue targets.
In this article, we’ll deep-dive into what you can do to improve average order value.
What is Average Order Value (AOV)?
Average order value (AOV) is the average amount that a customer spends on each purchase. A higher AOV means you’re making more money per transaction, which is always good for your business!
And rightly so, AOV is one of the most important metrics for measuring your Shopify store’s health, and it is one of the first things you should look at when analyzing your business performance.
The AOV can be calculated in two ways –
- By looking at total revenue divided by the number of sales
- By looking at the average sale value divided by the number of purchases
9 ways to improve your Shopify business Average Order Value (AOV)
While there are several ways to improve the average order value on your Shopify store, here are some that we absolutely recommend:
1. Set up a customer account page
Your Shopify business needs to have a customer account page where people can register and create a profile. This allows you to collect data about customers as well as communicate with them more effectively through email marketing campaigns.
Once customers have registered, their information should be stored in a database so that it can be used for future campaigns. This could include their name, email address, phone number, and even what items they’ve purchased from your store! You’ll want to keep track of this because this information will help you craft more targeted campaigns with better results over time.
Now that you have all of this great customer data stored on file for future use, it’s time to start creating some targeted campaigns based on what works best for each individual customer group! This means sending personalized emails with discount codes or exclusive offers!
2. Offer incentives for minimum order value
If you want to improve the average order value of your Shopify store, then you need to offer incentives for customers who meet a minimum order value.
For example, if customers spend at least $100 on your site, they get free shipping or a gift. This can be an effective way to encourage customers to buy more and make it worth their while to shop with you instead of going somewhere else.
3. Use the wishlist feature strategically
The wishlist feature allows customers to save products they like so that they can come back and buy them later. It’s a great way to get people engaged with your shop and keep them coming back for more.
The key here is to make sure that you’re using the wishlist feature strategically. You can’t just throw everything in there—you need to strategically set up your wish lists so that they encourage people to buy more than one item at a time.
For example, if someone is looking at your swimsuit collection, nudge them to check out all of the other necessary swimming gear available in your store through personalized recommendations. Customers will be excited about this feature because it makes it easier for them to find items later on and they’ll be more likely to purchase multiple items at once because they don’t have to go back through multiple pages in order to add each item individually.
The key is to make the wishlists page on your store easily accessible. Furthermore, you don’t want them to just add it to their wishlist and not take any purchase action. And so, ensure that you have a clear Add to Cart functionality on all saved products.
4. Create product bundles and offer discounts
Improve your Shopify business average order value by creating product bundles and offering discounts.
Product bundles are a great way for customers to purchase more items at once. For example, if you’re selling t-shirts that come in different colors, you could create a bundle that includes all of them for a discounted price. You can also create bundles based on your customer’s needs—maybe they’re looking for a new pair of shoes and socks. In this case, offering a discount on both items will make them more likely to buy them together instead of separately.
5. Upsell and Cross-sell related products during checkout
One of the easiest ways to improve your Shopify business average order value is to upsell and cross-sell products during checkout.
This is because the customer is already in a buying mood, and you can capitalize on that by suggesting related or better items. However, it’s also important to make sure that these recommendations are relevant to what they’ve already purchased.
For example, if someone is buying a pair of shoes, you could suggest that they also add a shoe brush or other accessories to their order. This is a great way for you to help customers find what they need and improve the average order value of each sale.
6. Set up store credits/ loyalty programs
A big part of maximizing the value of your business is setting up store credits and loyalty programs. These are great ways to reward customers for their loyalty and encourage them to buy more from you in the future.
The first step is to set up a rewards program for your customers. You can do this by adding a loyalty program widget to your store and setting up tiers based on how much they spend with you. For instance, if someone spends $50, they get a 10% discount; if they spend $100, they get 20%, etc.
7. Make it easy for customers to discover products
One way to do this is by displaying recently viewed products on your homepage or within the product pages themselves. This will help encourage customers who have already looked at a product in your store to purchase it again, and also give them an opportunity to browse other items in their cart if they decide not to buy right away.
8. Share product recommendations
People love recommendations. They’re a great way to help people find something that’s new, but also to remind them of the products they already know and love. That’s why we recommend you share product recommendations with your customers.
Your customers may not know that you offer products that are similar to what they are looking for—or they might not even be aware that you exist. By recommending products that complement each other and would make a great gift for someone, you can increase your sales, as well as your average order value.
9. Offer cart-level promotions
This means that when a customer adds an item to their cart, they are offered an incentive to add another item. For example, if they buy one T-shirt, they can get another shirt for 50% off. Or if they buy one shirt and one pair of shoes, they will receive free shipping on both items.
This is a great way to encourage people to spend more money because it gives them the opportunity to get more bang for their buck! By offering this type of promotion, you’re giving customers something extra—and making them feel like they’re getting more than what they paid for!
If you really want to increase your average order value, you’ll need to find ways to sell more on each transaction. Fortunately, there are a few simple things you can do to your account page that will make it easier for you to sell.
From layout changes to content overlays, there’s lots of room for improvement to increase the size of your customer’s average purchase. By experimenting with these different methods and altering some of the most important details on your Shopify business page, potentially doubling your order value could be closer than you think.
We recommend taking this opportunity to further customize their journeys by using the customer account page.
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