The holiday season and new year’s time are full of shopping madness. But as soon as this period is over, there’s a lull for most online stores.
Like most online stores, you’d experience a steep drop in the number of sales. Moreover, it’s likely that the customers that bought from your site during the holiday season will soon forget about your brand.
Unless… you keep them engaged using the Flits Shopify customer account page.
Wondering how? We’ll tell you.
Customers might have used the products they bought from your site recently. And as a store owner or marketer, you’re probably curious to know what they think about the products.
The easiest way to know this – ask them to share a review of the product. When you request a review, customers feel like they matter. And that they can add something to your brand.
Here are some tips to ask for reviews on your Shopify customer portal:
- Make the review process easy and fast
- Offer an incentive in return for the review
- You could add reward points in their customer account page as an incentive
- Give them some hints on what to write in the review – for example, instead of just asking if they liked the product, ask them to write about how they’re using the product
- Don’t publish only positive reviews. Keep it real and publish negative reviews as well
- Enable customers to share reviews through the Shopify customer account page; for example, have a ‘Share Review’ button in the product history page
Being a store owner or marketer, you know the significance of customer feedback. When customers share feedback about their shopping experience, it helps you:
- Measure customer satisfaction
- Improve your products and services
- Show customers that their opinion matters
- Provide a good customer experience
- Improve customer retention
- Use feedback data to make business decisions
You might agree that customer feedback is important and should be collected. But it is not so easy to get customers to share feedback.
Either they don’t have the time, or they don’t care. Because they might be thinking it’s just a formality and that brands don’t really do anything with their feedback.
But you can change their perspective. You can let them know how their feedback will help you improve.
- To collect feedback, bring them back to the customer account page on your Shopify store through email, SMS, push notification, etc.
- Have a ‘Share Feedback’ button or a pop up on the purchase history page
- Apply different tactics to get them to share feedback
The wishlist feature on the Shopify customer account page allows customers to add items, which they may not be ready to purchase yet, but would like to at a later date. Encouraging shoppers to use the wishlist feature has many benefits:
- You can send personalized offers based on customers’ wishlists
- You can identify trends through wishlist data of different customers
- By looking at which items from your marketing campaigns made it to wishlists, you can assess the effectiveness of your campaigns
- You can assess why shoppers tend to add certain items to wishlists instead of buying them
One of the biggest plus points of having the wishlist feature is that it’s a great way to bring customers back to your site. By asking shoppers to create their wishlist for 2022, you can ensure they keep revisiting your site through the year.
You can run personalized promotional campaigns to entice them to come back to your store.
And now, some wishlist best practices for your Shopify customer portal:
- Combine wishlist with your whole website – make it an ongoing reminder
- Create remarketing campaigns based on items in wishlists
- Make wishlists shareable – this can improve sales
- Make the wishlist feature simple
- Make it a prominent feature in your Shopify customer account page
75% of consumers favor brands that have loyalty programs. So, if your site doesn’t have one, it’s about time you make it a part of your marketing plan.
Many online stores keep the loyalty program on a separate page. We get it that the idea is to give it a dedicated space. But, doing this can limit many opportunities to engage your customers.
Having the loyalty program within the customer account page can enhance customer engagement. It can make it easy for customers to use the different features available on the page.
For example, customers can get an overview of their purchases and how many reward points they’ve earned. This makes it easy for them to decide how many reward points they’d like to use for new purchases. Or, how much more they’d need to spend to cross a rewards threshold.
And now the good news – you can easily include your loyalty program in the customer account with the help of the Flits app. The app’s add-on Store Credits feature can help you set up and run reward programs on your Shopify site.
The more shoppers spend time on your site, the more likely they are to make purchases. How can eCommerce marketers increase shoppers’ time spent on the site?
By creating opportunities for them to engage. For example, you can create personalized campaigns for your different customer segments. Here are some ideas you could try:
- For customers who have not updated their birthdate in the customer account page, ask them to login and share their birthdate to earn points
- There might be customers who are about to reach a rewards threshold that can make them climb a tier of your rewards program. Ask them to make purchases from their wishlists to earn extra points. This will help them cross over to a higher tier.
- Another way to incentivise interaction is to ask customers to login to their account and make repeat purchases of an item that they regularly buy from your site.
The idea is to create chances of small interactions that help you engage your customers in a contextual manner. These kinds of small interactions can help your online store in a big way in the long run. Remember, ‘Big visions are realized through small steps.’
When customers are logged into their customer account app, you can use tactics to engage them in real-time. Here are some ways in which you can do so:
- Provide a comprehensive customer account page. Make sure you have all key features such as reward points, wishlist, order history, reviews, etc. within your customer account page
- Make requests for reviews and feedback on the items that they bought during the holiday season. Pair these requests with rewards. That way, you can encourage shoppers to engage more
- If a product that a shopper liked is out of stock, immediately recommend other similar and alternative products to them. This will help keep them engaged
- If a customer is unhappy for some reason, immediately take control of the situation. For example, you can offer them reward points and tell them to accept points in their customer account page
- Offer discounts based on their recently viewed products during the holiday season, which they did not end up buying. This way, you can easily boost sales
Customers that placed their orders during the holiday season might be waiting for their deliveries. This is a good opportunity for you to engage them. Wondering how?
Send them follow up messages via emails or SMS to enable them to track their orders. Through this communication, take them back to the customer account page. Let them know that they can easily track their orders through this page.
It’s important to have a transparent and easy order-tracking system on your Shopify customer account page. Customers are always anxious and impatient to receive their orders. And when they are, the first thing they should do is log in to the customer account.
By offering the order-tracking feature on the customer account page, you not only ease customers’ worries, but also build a trustworthy relationship with them. Moreover, this is a more cost-effective system than to hire customer support agents to answer customers’ queries.
A good way to bring traffic to your online store is to run contests. Contests have a 3.7% higher conversion rate compared to other call to actions.
But when you run a contest, you should first know your goals. If your goal is to get more customers to log in to their customer account page, then you should think of contests that can help you achieve this goal.
Here are some examples to inspire you:
- A quiz contest to win a prize – ask customers to log in to their account and participate in the quiz through a special tab on the customer account page. Give them store credits as the prize or any one item from their wishlist
- A giveaway to customers who make purchases of a certain amount in a month
- A random lucky draw – ask customers to log in and check their customer account page if they have won
In all the above examples, you’d have to nudge customers to log in to participate or receive their prize. You can think and come up with more creative and relevant contest ideas.
Here’s an example:
Let’s face a fact – your customers are also other brands’ customers. With so many options of online stores, it’s easy for customers to forget about your brand from time to time.
But you can keep reminding them that your brand exists. How? With the help of marketing messages. One way in which you can, not only remind customers, but also bring them back to your site is by sending them a reminder about the store credits available in their customer account.
You can send them a simple message through email, SMS, web push, or Messenger. When you send a reminder, most likely, they’ll log in to their account to check their credits. Explore all our integrations to see how we do this.
Another way to make them log in to their customer account page is to offer them free credit points. You can say something like, ‘your store credits are compounding’ and add five or 10 free credit points. They will, most likely, log in to check their points out of curiosity.
When they log in to check their points, you can run real-time campaigns such as product recommendations, flash sales, etc. This will make them browse your site. This can also increase the chances of sales.
Most customers will browse your site for hours or days before they buy a product. They’re probably looking at other sites and offers for the same or similar products.
But the good part – by now you have information about the products that they like. Besides, many shoppers also abandon items in carts. You can use all this information to remarket and retarget these customers.
Did you know, you can bring 96% of those shoppers back to your site with the right kind of remarketing and retargeting strategies?
To do so, make use of your other channels such as email, SMS, web push, Messenger, and social media to retarget and remarket.
Some examples of remarketing and retargeting:
- Send them a simple message saying, ‘you have something waiting for you in your account’. Then take them back to their cart or recently viewed products section
- Incentivize their visit to your site – offer discounts on items from their wishlist or recently viewed products
Here’s an example:
The customer account page is the go-to place for your customers. They’ll go to that page for everything, if you provide them with a comprehensive customer account portal.
The more engaged customers remain on the customer account page, the more likely they are to remember your brand and to make more purchases.
To set up the best customer account on your Shopify store, you’ll need the best app like Flits. Add to it, the add-on features such as store credits, wishlist, recently viewed products, etc. and your Shopify store is all set to take off!