Don’t just acquire new shoppers; bring back existing customers for more with these holiday season marketing strategies.
The holiday season and BFCM will soon be around the corner. This means you need to start working on your holiday season marketing strategies.
Well, you might be thinking – is it already that time? Is the holiday season already arriving?
While we know there is still time, it’s always better to get started as early as possible. The sooner you start, the better holiday season marketing strategies you can plan and execute.
We know that the holiday season is a crucial time of the year to drive sales for your online business.
This is also a particularly important time when it comes to re-engaging your existing customers before they get distracted by other deals and discounts from your competitors.
But you’re probably wondering how you can attract more attention from your audience without spending a lot of money on paid ads or social media influencers?
In this blog, we’ll help you get started with Shopify marketing strategies so you run the most successful BFCM sales in your store this year. We’ll also guide you on how to bring back existing customers to the site during the sale season to boost conversions.
Holiday Season Marketing Hacks to Re-Engage Customers and Improve Conversions
The holiday season is the most important time of the year for any business. This is when you can make or break your revenue goals for the next year.
But, how do you make sure that your business is successful during this time?
Your holiday promotions will yield the best results if you start your preparations early.
However, that doesn’t mean you have to start selling earlier. Instead, you might want to look at how you can get more out of it by targeting your audience with creative Shopify marketing strategies.
The following are some Shopify marketing tips that can help attract new customers and retain old ones while getting more sales during the holiday season.
1. Add sale banners on customer account pages
One of the best ways to do this is by promoting your upcoming sale on your Shopify customer account page.
This way, when customers login, they’ll be reminded of the fact that you have a sale coming up and that they should probably buy something from it (before it’s too late).
You can do this by using a banner at the top of your Shopify customer account page so that signed-up customers will see it every time they log in.
2. Hype your signed-up customers with rewards and more
Create ‘Coming Soon’ holiday season store credits for signed-up customers to keep them interested and excited about the store credits they could earn and use during the BFCM sales.
You can also provide them with sneak peeks of upcoming items in your store, which will make them even more excited about shopping with you.
This approach lets you re-engage with those who have not been active on your website recently.
People tend to buy more products when they have spare money on hand, so it’s better to give your customers rewards to encourage them to return to the store. Plus, this will make an effort to get repeat sales.
3. Proactively communicate with your customers
Customers love to be kept in the loop about new products, special offers, and other interesting news from your business.
However, the problem is that many companies lose sight of their customers during busy times like the BFCM sale. They don’t really take the time to proactively communicate with their current clients and potential leads. Their focus is only on churning out the best and hottest deals of interest.
As a result, most brands lose out on sales and opportunities to convert more leads into paying customers, despite having ‘irresistible’ deals on their Shopify store.
Proactive communication will help you attract new prospects as well as re-engage current customers who may have forgotten about your business during the hustle of the holidays
One way to do this is by sending updates on Shopify store credits spent and/or earned via email, web push, messenger, or WhatsApp with a catchy opening line like ‘Hurry! Save up for the holiday season!’
4. Use wish lists
Consider creating a wish list where customers can add their favorite items they want to buy from your store during BFCM sales. This will also help you generate leads from people who are interested in what you have in store for them.
If you can create a wishlist feature on your website, then you can easily redirect those visitors back to their wish list whenever they want to purchase something from it. This will help you sell more since people won’t have to search for similar items again!
You can ask your interested customers to prepare wishlists for the holiday season’s big discounts to reserve products or stand a chance to win bigger discounts.
This will also help give you a better insight into what products your customers are interested in. And so, it’ll give you enough time to stock these items up so you don’t miss out on any conversion because of stockouts during the holiday season!
5. Collect social proof
Ask your customers for reviews and feedback on past purchases in lieu of store credits for the upcoming sale. Your loyal customers will be delighted to get a good deal and they’ll be more excited about the holiday shopping season again.
If a customer has had a positive experience with your business, they will be more likely to purchase from you again. And if they post this experience online, chances are you’ll attract even more potential audiences.
Did you know that 88% of consumers trust user reviews as much as personal recommendations?
6. Leverage social media to promote Shopify store credits
Social media is an amazing tool for holiday marketing because it allows you to connect with customers in real-time. It’s a great way to provide customers with valuable content that helps them with holiday shopping and planning.
Actively promote how customers can get the best deals using your store credits on social media platforms like Facebook, Twitter, Instagram, and TikTok in order to reach out to people who don’t visit your website regularly or at all.
This will make your BFCM sales even more enticing and lets you stay on top of people’s minds
7. Get more people to sign up for the Shopify customer account page
This helps you capture more data and eventually personalize your ads too with data to bring down costs that go up during the holiday season. It also allows you to run loyalty programs where users can earn points or discounts based on how much they spend with your business.
You can also run promotions that are exclusive only to customers who have signed up for an account on your site or app. Use this as an incentive to get more people to sign up so they can get access to exclusive deals and discounts during the holiday season.
Offer them incentives like free shipping or discounts if they create an account right away.
8. Analyze your data and adapt
Send out a survey before the sale so that you can find out what products they want to buy and whether or not they will be shopping with you this year, then follow up with another survey after the sale to find out if their expectations were met (and if not, why).
This way, you can adjust next year’s offerings accordingly and use those insights for future marketing campaigns.
Also read: How to use Shopify Store Credits this Holiday Season: 13 Actionable Use Cases
The holidays are the busiest time of the year for online retailers, but they can often be a letdown as well. Customers are bombarded with sales and deals, which can make it hard to stand out from the crowd.
With these holiday season marketing hacks, you can increase repeat purchases, turn customers into loyal brand advocates and keep them motivated to buy more with the right Shopify loyalty programs and store credits with Flits.
Install the Flits app today as the countdown to your holiday season sale begins.