In today’s attention-deficit economy, every interaction competes for a slice of the customer’s focus. From emails and SMS to pop-ups and in-store promotions, merchants have mere seconds to catch a shopper’s eye. With so many distractions, the medium of communication has to evolve to be more direct, relevant, and timely.
Enter push notifications—an essential tool for cutting through the noise and engaging customers instantly.
With push notifications becoming a go-to strategy in the eCommerce world, Flits has now introduced this powerful feature into our Loyalty & Reward program. But before we dive into the specifics, let’s take a moment to understand what push notifications are, how they work, and why they’re so effective.
What Are Push Notifications?
A push notification is a short, clickable message that pops up on a user’s device—be it a smartphone, tablet, or desktop. Unlike traditional communication channels such as email or SMS, push notifications reach customers even when they aren’t actively using your app or browsing your website. They’re quick, attention-grabbing, and can be used to notify users about anything from promotions and order updates to reward credits.
How Do Push Notifications Work?
Push notifications operate through user opt-ins. Once a customer subscribes to notifications from your app or website, you can send them real-time alerts. These notifications are delivered via app servers, making it possible to send timely messages directly to their devices. For Shopify merchants using Flits, this means your customers will never miss a reward update, promotional offer, or credit expiry reminder.
The Psychology Behind Push Notifications
The success of push notifications lies in human behavior. These notifications tap into FOMO (Fear of Missing Out), creating urgency by delivering time-sensitive information such as limited-time deals, reward credits, or expiring offers. Furthermore, they tap into a reward-response loop—when customers receive notifications about rewards or discounts, they’re encouraged to engage with the store more frequently. Personalized and relevant notifications strengthen this effect, keeping users excited and anticipating the next alert.
Now that we understand why push notifications are so effective, let’s explore why did Flits launch this feature and how Flits’ push notifications can help you boost your loyalty program and increase customer engagement.
Why Did Flits Launch Push Notifications?
The decision to launch push notifications was driven by a growing need for real-time engagement in loyalty programs. As loyalty programs have evolved, merchants have realized that instant communication with customers is crucial to keeping them engaged and motivated. Traditionally, emails and SMS were the primary means of notifying customers about their rewards, but these channels come with limitations. Emails often get buried in crowded inboxes, and SMS can feel intrusive, leading to lower engagement rates.
Flits identified a gap—while loyalty programs offer immense value, many customers weren’t fully utilizing their rewards simply because they weren’t informed at the right time. Push notifications solves this problem by delivering immediate, relevant updates straight to the customer’s device, keeping loyalty front and center in their shopping experience.
Moreover, with the rise of mobile commerce and customers increasingly expecting direct and quicker interactions, Flits recognized the need for a more dynamic and personalized communication channel. Push notifications perfectly align with these trends, enabling Shopify merchants to engage with their customers at the most opportune moments, whether it’s announcing a new reward or reminding them about expiring credits.
By incorporating push notifications into the Flits Loyalty & Reward program, merchants now have a way to make their loyalty programs more interactive and timely. This feature helps close the loop between earning rewards and using them, enhancing overall customer satisfaction and driving stronger repeat purchases.
Ultimately, Flits launched push notifications to empower Shopify merchants with the ability to build deeper connections with their customers, ensuring that loyalty programs stay relevant in an increasingly competitive eCommerce environment.
How Flits Push Notifications Elevate Your Loyalty Program
Flits provides a variety of push notification types that Shopify merchants can leverage to keep customers informed and engaged with their loyalty rewards. Here’s how they can work for your store:
1. Welcome Notifications: Make a Lasting First Impression
First impressions matter, and Flits offers welcome notifications to kickstart your customer relationships.
Merchants can send two welcome reminders to apprise subscribers of what information they will receive after subscribing to push notifications so they can keep tabs on notifications
These notifications not only grab attention early on but also guide customers toward taking the next step in their loyalty journey.
Welcome notifications play a crucial role in setting the tone for the customer relationship and establishing early engagement. A well-crafted welcome notification creates a positive first interaction, making new customers feel valued from the moment they join your store. It’s an excellent opportunity to introduce your loyalty program and highlight the benefits.
2. Real-Time Reward Alerts: Keep the Excitement Alive
Earn rewards for activities: A powerful motivator
Flits ensures your customers never miss an opportunity to claim them. With real-time notifications, customers are immediately informed when they earn credits through actions like:
- Sign up credits- Credits for creating an account
- Subscription credit- Credits for subscription to newsletter
- Order Credits: For placing an order.
- Birthday Credits: A special notification on their birthday.
- Product Review Credits: Encouraging reviews by notifying customers when they earn credits for their feedback.
- Specific Purchase Credits: For buying selected products.
These timely alerts keep customers engaged and excited about their growing rewards.
Referral Program Notifications: Amplify Word-of-Mouth
Flits’ referral program notifications make it easy for customers to stay updated on their referral rewards:
- Inviter Credit: Notify the referrer when they earn credits.
- Receiver Credit: Alert new customers when they sign up using a referral link and earn credits.
By keeping both referrers and referees in the loop, these notifications drive more referrals and create a sense of community around your brand.
Credit Spending Alerts: Encourage Continued Engagement
Once customers earn credits, the next step is getting them to spend them. Flits’ Spent Credit Notifications inform customers when they use their credits, reinforcing the value of their loyalty and encouraging repeat purchases. This keeps them coming back for more.
Credit Expiry Reminders: Create Urgency
Nothing spurs action like the fear of missing out. Flits’ Credit Expiry Notifications alert customers when their credits are about to expire, motivating them to make a purchase before their rewards disappear. This simple reminder can boost conversions significantly by tapping into the urgency principle.
3. Campaign Notifications: Targeted Engagement
Flits also gives merchants the ability to run targeted credit campaigns. By segmenting customers based on credit balance and filters, you can send tailored notifications such to subscribers regarding your reward program, upcoming rewards, bonus rewards, target increased sign ups, etc.
Personalized campaigns like these ensure that your messages resonate with the right audience at the right time.
These notifications foster trust by keeping customers in the loop about every aspect of their rewards.
Maximize Engagement with Flits Push Notifications
Push notifications have become a game-changer for Shopify stores looking to engage customers in real-time and boost loyalty. With Flits’ push notifications, you can keep your customers informed about every reward, campaign, and update, driving higher engagement and creating a smoother loyalty experience.
By leveraging targeted campaigns, real-time reward alerts, and personalized credit notifications, you can ensure that your customers feel valued, leading to stronger retention and brand loyalty.
Start using Flits Loyalty & rewards with Push Notifications today and take your loyalty program to the next level!