Extensive list of ecommerce marketing strategies for new stores.
Ecommerce marketing is a very different process than traditional marketing. You can’t just run banner ads and hope for the best. If you want to get your products in front of customers, you need a strategic plan that works for you and your business.
If you have set up your online store, now is the time to take it to the market and begin with e-commerce marketing. We have created an extensive list of e-commerce marketing strategies for every stage of the buyer cycle to give you a headstart.
You’ve probably seen your fair share of e-commerce marketing strategies on the internet that promise a million things but aren’t actually going to help you get more sales.
The truth is, there are lots of different ways to market your products and services, but only a few will give you the best ROI for your time and money.
When you’re just starting out, it’s a safer option to stick with the tried-and-true methods for marketing your ecommerce business. We took notes on what leading brands do to help you get started with the best e-commerce marketing strategies.
Building a profitable business is an achievable goal. And it’s not that hard to do if you follow the Shopify marketing tips listed below.
Customer acquisition is the most important part of any e-commerce business.
You can’t expect people to find your product by themselves so you need to do it yourself. And it’s not enough to just get traffic to your store, you have to convert them into buyers.
There are many ways through which you can acquire new customers. We’ll discuss a few methods in detail below –
Social media is one of the most effective ways to acquire customers. You can use it to connect with potential customers and build trust, which helps in boosting your sales and increasing brand awareness.
If there’s one marketing strategy that can generate more traffic than any other, that is organic social media promotion. In fact, if you’re not using social media as part of your e-commerce marketing strategy, chances are you’re missing out on a huge opportunity to grow your business.
Did you know that social media overtook paid search in scale for the first time this year?
Here’s an example of newegg, gaming systems, PC hardware, and tech brand. Their social media presence is impeccable. Along with being present on almost all major platforms, they also prepare amazing content to keep audiences engaged and intrigued about their brand.
Paid social media marketing has recently become very popular among e-commerce businesses because it allows you to target specific audiences based on their interests and demographics so that you can reach them directly with ads, posts, videos or other types of content that they might be interested in seeing or reading about.
Search engine ads are a great way to acquire customers for your e-commerce store. You can use Google Ads, Bing Ads, and other search engines to generate traffic and sales.
The benefits of using search engine ads are –
- You only pay when someone clicks on your ad or keywords. This means that you only pay when you get results!
- You can target people who are actively looking for products like yours, so they are more likely to convert into sales.
- You can target specific geographic areas, so you only pay when people in those areas see your ads (and it’s cheaper per click).
Here’s an example of how targeted search engine ads work. When I searched for the keyword ‘necklace’, I was shown a few ads. One of the brands that popped up was GIVA, an Indian fine jewelry brand.
Later, when I continued to browse other websites, I was shown targeted ads for GIVA necklaces.
Content marketing is the most effective way to build your brand, generate leads and increase sales.
It is a form of marketing that uses media such as text, images, video, or audio to help brands build their reputation in the market. It is used to attract new customers and retain current ones by creating interesting and engaging content on websites and social media sites.
The goal is to build trust and credibility with potential customers.
However, do remember that content marketing is much more than just writing blog posts about your product or service (although it does include that). It’s all about creating high-quality content that helps people solve their problems, be entertained, or be informed in some way.
This can include videos, podcasts, infographics, and other types of media.
Having influencers promote your products can be an effective way to get more exposure and generate leads at a low cost. This strategy works best when the influencer has a large audience that matches your ideal customer profile.
It’s a great way of increasing brand awareness and driving traffic back to your website while also building trust with potential customers who are looking for reviews before they buy any product or service online.
In just a few years, Daniel Wellington has grown to become one of the trendiest brands of the decade by using strategic influencer marketing.
Here’s a quick look at the numbers that this approach resulted in –
- To date, DWs branded hashtag campaign has generated close to 2.5 million Instagram photos and videos. This includes content from influencers as well as common social media users.
- Daniel Wellington’s Instagram account has grown from 850K to 4.9 million followers in the last 5 years.
- From 2014 to 2015, DW boasted a 214% increase in profits. It sold over a million watches this year alone.
Collaborating with another brand can be an excellent way to bring in new customers. You can create a joint product that both brands sell separately, or you can partner with another brand to create a unique experience for their customers.
For example, if you sell fitness accessories and a fitness clothing company wants to partner with you, they could give away free fitness accessories when someone buys $100 worth of their clothing.
This will hopefully bring in new customers who may not have known about either brand otherwise!
Another way to go about this is to work with other brands on social media platforms like Facebook, Instagram, Twitter, and more.
For example, if you own a fashion clothing store and want to collaborate with another brand on social media then you can ask them to share a picture of their outfit with yours in it or vice versa.
This will generate buzz around both brands at the same time which will lead to more sales for both parties involved!
Here’s an example of a giveaway conducted by Megha and Vibha (aka fuzzycurls_) in partnership with 8 haircare brands –
It has been said that about 80% of buying decisions are made at the point of purchase. This means that if you can get your potential customers to engage with your brand and product, they are more likely to buy from you.
One of the best ways to do this is through personalization. Personalized product recommendations help customers find what they need quicker, which in turn increases the chances of them making a purchase.
You can include these recommendations on your homepage, product pages, and checkout page.
Here’s how lululemon integrates this in their online storefront.
Wishlists are a great way to engage with your customers and build trust with them. It acts as a reminder about your products as well.
It helps them keep what they like, even after they have left your site, and creates the expectation that you will remember their interests and come back for more.
They work really well as a way of getting people back to your website or store again once they’ve been there once.
Take a look at this example from the Ikea website. Here, users don’t have to necessarily create an account to store their favorites. Their liked items can get stored in their cache. This further enhances the online store’s User Experience (UX).
You can easily summarize all your shopper data in one place – profile, store credits, wishlist, reorder, recently viewed products, and delivery address using Flits Customer Accounts.
Rewards help with customer engagement. You can increase repeat purchases and keep them motivated to buy more with Shopify loyalty programs and store credits. Learn more about how store credits work here.
Email marketing is one of the most effective ways to communicate with your existing customers as well as attract new ones.
By sending out promotional emails, you can build relationships with your customers over time by providing them value through your content (i.e. tips or guides) and offers on products they may be interested in buying in the future.
You can also include discount codes in your newsletters so that you can offer discounts on specific products or categories of products for a limited period of time.
Web push notifications are a powerful tool for converting more traffic and increasing engagement. They’re easy to set up and can be used to send messages about new products, promotions, or events at any time.
They can even be triggered based on specific actions, like when someone adds something to their cart or clicks on a product link.
SMS marketing is an effective way for you to engage with your customers via their mobile phones. With text messaging, you can send one-on-one messages that are quick and easy to read.
SMS allows you to reach out to people who have opted in on your website or app and it allows you to build relationships with them over time.
WhatsApp is one of the world’s most popular messaging platforms and it has over 1 billion active users. This makes it a great platform for businesses to reach out to their customers, and also for potential customers to contact brands. In fact, over 50 million businesses are already leveraging WhatsApp marketing.
You can also send out surveys or polls to them, asking for their feedback about the products or services offered by your company. This is a great way to get valuable feedback from them, which can help improve your overall service quality and customer satisfaction levels.
Retargeting is a popular strategy used by e-commerce marketers because it’s incredibly effective at increasing conversions, getting more sales, and keeping your brand on the minds of potential buyers. In fact, 77% of B2B and B2C marketers claim they use retargeting as part of their Facebook and Instagram advertising strategies.
The basic idea behind retargeting is simple – when someone visits your site but doesn’t purchase anything right away (or even leave their email address), you can follow up with them later by showing them ads based on their previous browsing history or search history within a certain time frame after they visit your website or app store page.
Ecommerce marketing is a delicate balance between finding new customers and keeping the ones you have. If you’re just starting out, you need to think about how to get your first 1000 sales in 30 days.
But once you’ve got that down, it’s time to think about how best to retain those customers.
Loyalty programs are a great way to get repeat customers. They incentivize customers to come back because they feel appreciated and special.
The best way to do this is by offering reward points or discounts for their continued patronage. These points can then be redeemed for free products or services.
You can also set up special customer segments based on their behavior or demographics (like age) and offer them different levels of rewards for their purchases.
Your online store can easily do this with Flits store credits. See how leading brands are using store credits here.
Automated feedback request emails to show you care.
It’s important that you ask for feedback from your customers after they’ve made a purchase. This will give you an idea of what they think about your products and service, which can help improve both areas in the future.
You should also ask customers what products they’d like to see in your store or what problems they had during their last purchase with you (this will help you identify any issues that need addressing).
Reviews and ratings are one of the most powerful marketing tools that you can use to drive more sales in your e-commerce store. Customers trust other customers’ opinions, especially if they are positive.
Asking for reviews from customers will help increase the number of reviews on your site as well as boost your reputation as a brand that cares about customer satisfaction. Plus, this is yet another form of showing that you care about your customers.
Customer advocacy is a powerful tool to boost your sales and revenue and increase the lifetime value of your customers.
You can tie your loyalty to referrals and create a referral program that rewards customers for sharing their experiences with others. This will encourage them to share their experience with family and friends who might be interested in buying from you.
This is a great way of generating more leads without spending much money on paid advertising campaigns or ads on social media platforms like Facebook or Instagram.
In fact, 81% of users prefer brands that provide reward programs.
Here’s an example from The Body Shop.
Leverage Flits Store Credits to create a next-gen customer rewards program for your Shopify store.
User-generated content is any type of content that comes from people who aren’t directly connected with your business. It could be photos, videos, or written reviews. By using UGC in your marketing strategy, you’re showing potential customers that other buyers are happy with the products or services you offer.
Nudge people to share their purchases, experience, or pictures of their purchases. And as consumers, we’re all very easily influenced. That is, your customers talking about your brand and products can shape your target audience’s buying preferences massively. So, this also doubles up as social proof.
We’re sure the tips provided above will be useful to you. Now that you know the right strategies to implement, it’s time to get started!
If you are able to execute these strategies, you should definitely be able to see your sales increasing. Here are some bonus tips to make this process easier for you –
- Always personalize
- Keep it simple
- Make it easy to engage with – complex things put off people
- Use psychological triggers like scarcity, FOMO, etc
- Leverage automation wherever possible
- Keep everything SEO-friendly – from reviews to every page on the store
- Always monitor impact and results and then optimize strategy – don’t set it and forget it
The more sales you make, the more money you make. Nevertheless, selling online can be tricky, especially for novice entrepreneurs.
With a professional and optimized website, great marketing strategies, and content that drives conversions, you’ll be well on your way to a successful Shopify store.
You may also want to set up advanced features in your store like store credits, customer account pages, wishlist, recently viewed products, personalized recommendations, reorder system, among so many others.
Explore Flits to get you started with e-commerce marketing strategies for every stage of the buyer cycle.