List of all the eCommerce conversion rate optimization strategies you need to know.
The average conversion rate for eCommerce websites is typically around 2.5-3%, which is considered to be quite low. This is often attributed to a variety of factors, including website design, user experience, and the targeting of the right audience.
Businesses should aim for a baseline goal of a 3% or higher conversion rate for their online store.
LittleData’s survey of Shopify stores revealed that eCommerce conversion rate for Shopify above 3.3% is considered very good and places the store in the top 20% of all Shopify stores.
To boost your conversion rate, prioritize optimizing your eCommerce store. This blog outlines key strategies for eCommerce Conversion Rate Optimization in 2023 that might help you achieve an average conversion rate of over 4.8%, placing you among the top 10% of eCommerce businesses.
All the Shopify conversion rate optimization strategies
In 2023, there will be more than 6,312,392 Shopify Plus stores, indicating intense competition in the market. A higher conversion rate reflects your website’s effectiveness in converting visitors into customers. It results in increased sales and revenue for the store as more visitors take the desired action.
By improving the conversion rate, the store can optimize its return on marketing and advertising expenditure.
Here are some Shopify conversion rate optimization strategies to achieve more value from the same amount of traffic.
1. Enable Wishlisting
A wishlist is a functionality that permits online shoppers to curate customized collections of products they desire or intend to buy. It simplifies their return to the Shopify store and enables them to complete their purchase with ease.
Enabling Shopify wishlists for shoppers allows them to save their favorite products as not everyone is ready to purchase in one go. Wishlisting products also streamline the buying process, thereby expediting their progress toward completing the purchase.
2. Enable social login
By enabling Social Login, customers can use their social media accounts to log in to your Shopify store with just one click. This feature simplifies the account creation process and encourages engagement such as browsing and wishlisting products on your website.
Social Login ensures that shoppers use their authentic email addresses to sign up. By obtaining the email and social media data of customers, one can personalize marketing strategies to enhance conversions.
3. Give them a personal shopping space
To increase Shopify sales, it is crucial to comprehend the uniqueness of every shopper.
Therefore, one of the key strategies for Shopify conversion rate optimization is to establish a customer account page similar to Amazon, allowing customers to save their desired or planned purchases and monitor their orders.
Creating a personalized account page for each customer also helps identify their purchase pattern and make tailored product recommendations.
4. Display recently viewed products
To boost conversions, consider displaying recently viewed products on your Shopify store.
This is a clever Shopify conversion rate optimization strategy!
By showing shoppers the items they have recently viewed, you can re-engage them and encourage them to make a purchase. This is particularly effective for returning shoppers who have compared products from different stores and are more likely to purchase on your site.
5. Display high-quality product images and video
Displaying high-quality product images and videos is crucial for the success of any online business. This is because customers cannot physically touch or see the product they are interested in before making a purchase, which makes it more difficult for them to make a decision.
By providing high-quality product images and videos, businesses can provide customers with a more immersive and detailed view of their products, which can help them make a more informed purchasing decision.
6. Use live chat software and chatbots
Live chat software and chatbots can be used to improve customer service and support on an online business’s website. Live chat software can help businesses provide faster and more efficient customer service.
Customers can get their questions answered quickly and easily, without having to wait on hold or send an email. This can lead to higher customer satisfaction and repeat business.
7. Offer limited-time coupon codes
Use limited-time coupon codes as a strategy to improve conversion rates on your Shopify store. These coupons have a set expiration date, creating a sense of urgency and encouraging customers to make a purchase before the offer ends.
8. Add trust signals on your website
Display trust signals on your Shopify store to improve conversion rates. Trust signals, such as customer reviews, security badges, and social proof, help build credibility and trust with potential customers, encouraging them to make a purchase.
9. Structure your site for a seamless experience
Structuring your Shopify store helps customers quickly find the products they are looking for, leading to increased engagement and ultimately, more sales.
Organizing your site is crucial for Shopify conversion rate optimization, as it enhances navigation, making it easier for customers to explore your store and discover new products. Additionally, a seamless user experience builds customer trust and loyalty, which can lead to repeat purchases and positive word-of-mouth recommendations.
10. Make your checkout form easy to understand
Customers are more likely to complete a purchase if they can easily understand the checkout process and feel confident in the information they are providing.
A confusing or complicated checkout form can lead to frustration and a lack of trust, causing customers to abandon their cart and potentially shop elsewhere.
By simplifying the checkout process and making it easy to understand, you can improve the user experience, increase conversions, and ultimately boost sales for your store.
11. Give detailed product descriptions
Detailed descriptions can provide information about a product’s features, benefits, specifications, and other important details that can help customers decide whether or not to buy.
Detailed product descriptions can help improve search engine optimization (SEO) by including relevant keywords and phrases that customers might use when searching for similar products online.
12. Make your “Add to Cart” and “Checkout” buttons visible
When these buttons are clearly visible, customers can easily add products to their cart and complete their purchases without any confusion or frustration.
This can improve the user experience and encourage customers to make a purchase, ultimately leading to increased sales for your store.
“Add to Cart” and “Checkout” buttons can also help to reduce cart abandonment rates by making it easier for customers to complete their purchase with minimal steps.
13. Optimize websites for mobile devices
Optimizing your Shopify store for mobile devices is important because more and more customers are using their smartphones and tablets to browse and shop online.
Hence, for Shopify conversion rate optimization, optimizing the site for mobile is essential to stay competitive in today’s digital landscape and meet the changing needs of your customers.
14. Engage via a well-optimized blog content
Engaging customers through well-optimized blog content is important for your Shopify store because it can help to increase traffic, build brand awareness, and establish your store as an authority in your industry.
A blog can provide valuable and informative content that is relevant to your customers, helping to keep them engaged and interested in your brand.
15. Use effective and relevant calls-to-action
CTAs are crucial for Shopify conversion rate optimization as they encourage customers to take a desired action, such as making a purchase or signing up for a newsletter.
Using clear and concise CTAs not only will make it easier for customers to navigate your site and find what they are looking for but also help to encourage the customers to take action.
16. Uncover and use your value proposition
Uncovering and using your value proposition is important for your Shopify store because it helps to differentiate your brand from competitors and clearly communicate the unique value that you offer to customers.
A strong value proposition can also help to improve search engine rankings by including relevant keywords and phrases that customers might use when searching for products like yours.
17. Add filters to your category pages
Adding filters to your category pages can help customers narrow down their search and quickly find the product that they are looking for. This can help improve the user experience and make it easier for customers to find what they’re looking for without any frustration or confusion.
Filters can also help to reduce cart abandonment rates by making it easier for customers to find the product they are looking for without having to browse through multiple pages.
18. Reward loyalty programs
Offering exclusive discounts, early access to new products, and other perks can incentivize customers to stay loyal to your brand.
This can help to increase customer lifetime value, which is the total revenue generated by a customer over the course of their relationship with your store.
19. Feature comparison charts and guides
By providing detailed information about the features and benefits of each product, customers can make informed purchasing decisions.
Feature comparison charts can also help to highlight the unique selling points of each product and differentiate your brand from competitors.
20. Run flash sales at strategic times
Flash sales are typically short-term promotions that offer deep discounts on select products.
By promoting these sales through email marketing, social media, and other channels, you can generate buzz and drive traffic to your Shopify store. Flash sales can also help to clear out inventory and increase cash flow.
21. Remarket products to old visitors
For Shopify conversion rate optimization, remarketing is essential as it focuses on targeting customers who have previously browsed your Shopify store but did not make any purchases.
By using targeted ads on social media or other platforms, you can remind these customers about your products and encourage them to make a purchase.
22. Put a cheaper or more expensive product alternative
By offering a cheaper alternative, you can attract price-sensitive customers who may be hesitant to make a purchase at a higher price point.
On the other hand, offering a more expensive alternative can appeal to customers who are looking for premium products with additional features or benefits.
23. Use an affiliate program to expand your reach
An affiliate program is a marketing strategy that involves partnering with other websites or influencers to promote your Shopify store. Affiliates receive a commission for any sales that are generated through their referral links.
By using an affiliate program, you can tap into new audiences and expand your reach beyond your existing customer base. This can help to increase brand awareness and drive new sales for your store.
Conclusion
Improving your conversion rate is crucial as it enables you to generate more sales with the same amount of traffic.
Continuous adoption of conversion rate optimization best practices is necessary as the market and user behavior constantly evolve. To ensure the best user experience and seize new opportunities, it’s essential to regularly monitor, test, and adjust the strategies and tactics used to increase conversions.
To stay competitive, it’s crucial to keep abreast of the latest trends and technology, measure performance and impact, and continuously evaluate how to incorporate them into your optimization process.
