Learn why we recommend dropshipping stores to set up a Shopify customer account page.
The dropshipping industry is one of the fastest-growing markets in eCommerce.
To put things into perspective, here’s a look at the market size of the dropshipping industry in the Asia Pacific region alone:
However, today, many dropshipping stores struggle the most with the question of how to generate more sales and how to convert those visitors into happy customers. In fact, 9 out of 10 dropshipping companies fail within the first four months of running.
One way to combat this ongoing problem is to cater to your customer’s needs with the help of customer account pages.
Quick recap – What are dropshipping stores and why are they beneficial?
Dropshipping is a selling method where the store owner doesn’t have to physically hold any inventory. Instead, they act as a middleman between the customers and the company that manufactures and supplies the products.
The concept is simple: when someone wants to buy an item, they place their order through your store. You then contact the supplier who ships out the product to the customer directly. The supplier will bill you for the sales price of each item sold, minus any discounts or coupons applied by your customers.
Dropshipping stores are beneficial because they don’t require any upfront costs or overhead expenses to be incurred by the business owner in order to get started. It’s also an easy way for anyone with an internet connection and some basic computer skills to get into eCommerce without having to invest in inventory or other costly startup costs.
Why should dropshipping stores have a Shopify customer account page?
Dropshipping stores are a great way to get your business off the ground. They often require little upfront investment and no inventory, making it easier for entrepreneurs to start a business. However, there are some downsides to this type of eCommerce model.
One of the biggest issues with dropshipping is that you don’t have an opportunity to build rapport with customers. As a result, it can be difficult to convert sales into repeat buyers or even get repeat orders from existing customers.
One way to help solve this problem is by creating a customer account page on your website where people can log in and view their order history, add new items to their cart, and purchase products directly from you without having to wait for an order confirmation email first.
Here’s a comprehensive list of why should dropshipping stores have a Shopify customer account page –
1. Helps capture customer information
You need a way to contact and track your customers, so it makes sense to have an area where they can create an account. With a customer account page, you get a chance to get more information about the buyer – like name, age, location, gender, etc. If customers return to your store, they’ll be able to log in to view past orders and make future purchases without having to enter all the basic information all over again.
However, we don’t recommend being pushy for signup. But you can make it lucrative for buyers to sign up and create profiles by offering store credits or benefits like order tracking.
2. Helps ease post-purchase anxiety
More often than not, drop shipping orders can take some time to get fulfilled.
When customers place an order, they often worry about whether or not their item will arrive on time and in good condition. The customer account page allows customers to see their past orders so they can verify that their items were delivered as expected. This helps them feel more comfortable placing future orders with you because they know what to expect from your store.
It also allows them to get in touch with you directly if they have any questions or concerns.
3. Helps customers keep track of their orders
This is especially important for people who order from multiple dropshipping stores.
Most dropshipping stores change their products and collections frequently. As a result, it becomes difficult for customers to keep track of where they bought what from.
The order history section lets them see if they made the purchase from you and reach out to you.
And this is also a great way to find out what people are interested in buying from your store. For instance, let’s say a customer wants to repurchase a particular product. But due to your rapidly changing dropshipping catalogs, you don’t have that particular product in stock at that moment. You can add a feature on your customer account page that can let them request it and you can gauge demand!
You can also use this section to let them know how long the order will take to process and when it will be shipped out.
4. Understand trends and purchase interest
When you’re a dropshipping store, it’s easy to focus on the products themselves. For example, if your store sells shoes, you’ll want to make sure that you have a variety of different styles and sizes available. But even more than that, you’ll want to make sure that they’re high quality and that they look good in photos.
But the reality is that people don’t buy things because they like the product itself. They buy things because they like the idea behind them — especially when it comes to eCommerce stores. If someone sees an item they like in your store, they may not be interested in buying it immediately. Instead, they’ll add it to their wishlist or favorite list so they can come back later and buy it if they change their mind. This is where customer account pages come into play!
Customer account pages are important because they allow people who are interested in buying from your store to do so without leaving their current page (which means more conversions!). But more importantly, they allow people who aren’t ready to buy yet to save items for later.
Wishlist data can tell you what products they’re interested in but haven’t purchased yet — so you can offer up suggestions on what they might like. And purchase data will show you exactly what they liked enough to buy, so you can recommend similar items in the future.
This valuable data will also help you gauge and prepare for demand which is very important in dropshipping.
5. Understand purchase motivation
One of the most important things that you can do for your dropshipping business is to understand what motivates your customers to buy from you. What are they shopping for? What products inspire them? What price point is most appealing? This information will help you create marketing campaigns that resonate with your audience.
It may seem like a simple concept, but understanding it is actually crucial in creating a superior customer experience and driving sales.
When you’re dropshipping, it can be tempting to try and push your customers towards certain products. However, this can be counterproductive if you don’t know what they want.
See what items your customers move from wishlist to cart and buy. This will help you plan out sales strategies better.
6. Make better product recommendations
As a dropshipper, you don’t have the luxury of knowing exactly what your customers want. And while this may seem like an obvious statement, it has real implications for how you design your store. It means that you need to be able to cater to the full range of needs and wants of your customers without knowing who they are.
Your customer account page is where you can start understanding those needs and wants.
Use data like what customers have wishlisted and bought to provide better product recommendations which can improve the overall UX of your eCommerce store.
Did you know that –
- 72% of consumers say that they only engage with personalized content.
- Product recommendations can account for up to 31% of eCommerce revenues.
- Personalized homepage promotions influenced 85% of consumers to buy.
- Personalized shopping cart recommendations influenced 92% of shoppers online to make a purchase.
You can’t get the information to build your effective personalized product recommendations engine from any other source besides your customer account page. This is because all of this information comes directly from your customers themselves.
They provide it when they sign up for an account or make a purchase. It’s invaluable data for any store owner who wants to improve their store’s sales performance.
7. Boost engagement loyalty
You can integrate a loyalty program inside the account page. Using an app like Flits, you can offer store credits for more engagement like leaving reviews, etc.
The customer account page is a great place to highlight the benefits of shopping with you. You can show them how many points they have earned, or how many times they have saved money by using your store.
You can also use this space to offer exclusive discounts or special offers that aren’t available anywhere else. This will encourage customers to come back again when they want to make another purchase.
Remember, the more engaged your customers are, the more top of their minds you remain, and hence more sales eventually. You are also rewarded with their boosted loyalty.
8. Increased repeat sales
Did you know that 48% of all eCommerce transactions are from repeat customers?
You cannot always look out for new customers. Retaining existing customers is crucial for the success of any business, dropshipping included. This is why you need to have a clear and actionable retention strategy in place always.
One way to go about this is to create customer account pages in your store.
By giving customers access to their purchase history and order details, you make it easy for them to reorder from you again in the future. This is especially important if you’re selling products that customers will use up over time (e.g., beauty products).
9. Localize your sales strategy
If you want to succeed with dropshipping, you need to localize your website and social media platforms. If you are selling products from all over the world, then it may be difficult for you to cater to every single customer’s needs.
However, if you have a customer account page where people can sign up and make their own profiles, then you will be able to know what kind of products they like and what kind of offers would interest them the most in a given geographic location.
You can then use this valuable data to localize your eCommerce store to get more conversions.
10. Get valuable customer feedback
Customer accounts are also a great way to get customer feedback on new products or ideas. With the right tools in place, you’ll be able to hear what people think of your product before you even put it up for sale in your store.
This helps you make informed decisions about what products you should sell and what kind of marketing campaigns you should run.
Does your dropshipping store need a Shopify customer account page?
The ability for customers to create a login is increasingly becoming a necessity for business websites in all industries. When building your dropshipping store, you may wish to include the ability for your customers to create an account on your site.
Customers want to control and manage their online experience. It is impossible for company staff to do this 24/7, so that’s why a customer account page is invaluable.
It is important to provide your customer account page as it offers plenty of features and benefits to your customers. For example, providing your customer account page allows the customers to look at the product that they have purchased and can see the information such as when the product was delivered, when the product was shipped and when it was delivered.
This is where a Shopify account page like Flits comes into play.
Set up engaging, highly customizable Shopify customer account page with Flits today!
