The eCommerce beauty and skincare industry is vibrant that ever before. But there’s fierce competition.
If you’re in the Shopify skincare and beauty business, you know engaging or retaining customers is no walk in the park.
Competing and sustaining in this market necessitates dynamic strategies.
Shopify and Shopify Plus brands must place more importance on customer experience.
This blog explores how your Shopify customer account page can help you boost your skincare brand’s customer experience.
7 ways to improve your skincare brand’s customer experience
In this section we detail out some of the best tried and tested strategies that work for skincare brands. Additionally, we’ve shared quick Shopify skin care brand tips and actionable takeaways to get you started.
1. Extract data from the customer account page
If you’re still not using data from your Shopify website to learn more about your customers, you’re missing out in a big way. One of the best places to collect data is the customer account page. When customers sign up, they enter many details that can help you know them better.
Here are some ways in which skincare brands can improve customer experience with the help of customer account page data.
- Data on demographics can give you information about age, gender, location, etc. Use it to send relevant recommendations and offers
- Past purchase data can give you an insight into customers’ buying patterns. Craft upselling and cross-selling offers
- Send special offers on customers’ birthdays and anniversaries based on the dates they add in their customer account
2. Provide social login option
Many eCommerce retailers miss out on new customer sign-ups because their registration process is tedious. Instead, the social login option has proven to be more fruitful for retailers. It is another tried and tested effective customer account optimization strategy for skincare brands.
Here’s how social login can help you improve your skincare brand’s customer experience quotient:
- Customers can sign up easily without filling long forms
- Customers don’t have to remember another login id or password
- You can have access to customers’ social details, meaning one more place to interact with them
- Create social campaigns to promote products
- Engage in social listening to offer a personalized skincare shopping experience
3. Include recently viewed products feature
Another way of enhancing skincare eCommerce UX is to help customers shop with the recently viewed products feature.
Customers may check out many products before making a purchase. But they may not be able to save or bookmark products they liked. So, how about you do it for them with the recently viewed products feature?
Here’s how you can use this feature to improve customer experience:
- Use this feature strategically to remind customers of the products they liked and had browsed
- Promote those products with deals and discounts to increase the probability of sales
- Bundle recently viewed products with other products from your Shopify site
- Use this feature with the aim to make customers shopping experience easier
Here’s an example of how Suzie Skincare displays recently viewed products in the customer account page with an easy button to add them to cart. The brand uses Flits Customer Account Page App.
4. Add wishlist feature in the customer account
Let’s say you have a new range of cosmetics on your site. Customers tend to be vary of using new products on their skin. So they might visit a particular product page at least 10 times before making a purchase. A better way to ensure they can easily return to their products they are interested in but not sure about, is to provide the wishlist feature.
Here’s how you can improve your skincare brand’s customer experience with the wishlist feature:
- Allow customers to access their wishlists on the customer account page
- Send them automated reminders about products in the wishlist section
- Promote items in wishlist by offering discounts on them
- Make wishlists shareable so customers can send them to their loved ones
5. Provide the reorder button
Skincare products are essentials and have a shelf life. So, customers purchase them recurrently. One of the best Shopify skincare brand tips is to make reorders easy for them. How do you do that? Add the Flits Reorder feature in your Shopify customer account page.
An easy reorder process can help in enhancing skincare eCommerce UX of your site. Here’s how:
- Use reorder data to note how often customers repurchase products
- Send timely reminders to reorder products
- Offer discounts on reorders to boost sales
6. Offer a personalized skincare shopping experience
Skincare brands that are digitally savvy can offer personalized skincare shopping experiences to customers. For example, AI driven personalization to match skincare products with different skin types is now a common feature.
Example: Loreal Vichy uses AI to evaluate skin type to provide personalized skin care tips to customers.
Let’s look at some Shopify skincare brand tips to use the customer account page for personalization:
- Extract data about customers’ actions from the customer account page – past purchase behavior, wishlist, reorders, store credit balance, etc.
- Use this data to understand customers’ wants and interests and accordingly create promotional campaigns
- Personalize skincare shopping experience by crafting relevant campaigns
- Be consistent with this activity as customers’ preferences keep changing
7. Create omnichannel skincare brand customer experience
Beauty brands that interact with customers through the entire customer journey are said to be more successful than brands that have siloed structures.
For example, customers might see a product for the first time and have some questions. They might get in touch with you via live chat. Later, you might send them a WhatsApp promotional message. But eventually, they might see a video on Instagram and buy the same product via social media.
You see how creating an omnichannel experience through your customer account page helps!
Let’s see how to go about it.
- Integrate all essential marketing features on your Shopify store by using an efficient Shopify customer account page app
- Automate repetitive tasks to ensure a smooth customer experience
- Ensure your different Shopify store elements function in tandem and not in silos
- Get creative with combining marketing features to enhance the omnichannel experience. For example, combine social media with wishlist strategies
Ready to enhance your skincare brand’s customer experience?
If you want to stay ahead in the skincare eCommerce market, you will have to implement these dynamic strategies to meet your customers’ needs.
And to succeed with these strategies, you need an efficient customer account page app.
Meet Flits Customer Account Page App – the best Shopify customer account app. The app is a one-stop-solution for all your customer experience-boosting requirements.
With a wide range of add-on features necessary for an engaging eCommerce experience, the app is rated one of the best by merchants in the skincare space.
Install Flits Customer Account Page App on your Shopify or Shopify Plus store.
