Strategic Partnership between Binary and Flits has redefined how Shopify brands can implement loyalty programs, ensuring secure and transparent reward allocation.
In the Shopify ecosystem, successful eCommerce stores often rely on a powerful combination of expert development and innovative apps to create engaging experiences. As a leading Shopify agency, Binary specializes in delivering custom solutions that empower merchants to scale their businesses. One such success story is Binary’s strategic partnership with Flits to provide a top-tier loyalty program solution. By leveraging Binary’s technical expertise and Flits’ robust features, this collaboration successfully implemented a secure and efficient loyalty program, ensuring that rewards were allocated fairly and transparently.
This blog will highlight how Binary’s guidance and assistance helped Flits execute a foolproof loyalty mechanism.
About Binary: Your Trusted Shopify Plus Partner
Binary is a renowned Shopify Plus agency based in India, specializing in comprehensive eCommerce solutions. Founded in 2001, it is one of the oldest custom development Shopify agencies in the country.
Why Choose Binary?
- Proven Shopify Expertise – A certified Shopify Plus Partner, Binary has successfully launched over 1,000 eCommerce stores and is recognized among India’s top 10 Shopify design & development agencies.
- Integrations – From ERP/SAP integrations to custom app development, Binary ensures that your Shopify store functions flawlessly with all essential tools.
- Global Reach – Operating from Mumbai, Ahmedabad, Delhi, Chennai, Bangalore, Hyderabad, Pune, and Kolkata, Binary serves merchants in India, the U.S., UAE, and the UK.
- Tailored eCommerce Solutions – Whether it’s omnichannel strategies, interactive UI/UX, or custom loyalty programs, Binary builds solutions that drive conversions and customer loyalty.
Strategic Partnership: Binary x Flits
When Binary approached Flits to use our loyalty program for one of their clients, Duck Duck Baby, we immediately embraced the opportunity. With Binary’s extensive Shopify expertise and deep knowledge of custom development, we knew this collaboration would create a robust and efficient rewards system.
About Duck Duck Baby
Duck Duck Baby is an Indian eCommerce platform specializing in premium baby care products, offering items such as wet wipes, shampoos, body washes, soaps, strollers, and high-end prams.
The Challenge: Optimizing Duck Duck Baby’s Loyalty Program
Duck Duck Baby aimed to implement a customized rewards system using Flits’ loyalty program, referred to as eCash. However, to prevent fraudulent activities, they required a solution that ensured rewards were only issued after delivery or once the return period ended. This required a custom-built integration that could handle pending and earned rewards dynamically while tracking return statuses and automating the transition of points accordingly. That’s where Binary’s expertise came into play.
The Binary + Flits Solution: Smarter Reward Management
For the past 3 months Binary collaborated closely with Flits to develop an intelligent system that manages the transition of loyalty rewards. Binary helped with the execution of the key technical innovations included:
- Prospective eCash: Customers can see the amount of rewards they can earn if they place an order. This information will be available on the product page, so customers are aware of the benefits they can earn before placing an order.
- Pending eCash system – Customers could see their upcoming loyalty earnings as pending eCash upon placing an order.
- Automated eCash conversion – Rewards were automatically converted to earned eCash once the order was delivered or the return window closed, ensuring fair distribution.
- Return handling & refund mechanism – If an item was returned, pending eCash was immediately revoked. If a product was bought using eCash, eCash refunds are processed based on quality check (QC) results depending on whether the return was successful or not.
- Status-based workflow – A structured automation process ensured reward status updates based on real-time order, delivery, and return data.
The disbursal of rewards or revocation of redeemed eCash is entirely dependent on the order status provided by the Binary team. The entire mechanism relies on trigger data shared by Binary, which ensures that reward transitions are automated, accurate, and in sync with real-time order processing.
Results: A Smarter, Safer, and More Engaging Loyalty Program
Binary’s custom integration with Flits will deliver the following results for Duck Duck Baby’s Shopify store:
- Increased Customer Engagement – A transparent rewards system helps build trust and loyalty.
- Reduced Fraud Risks – Preventing premature reward allocation safeguards the program from misuse.
- Enhanced Shopping Experience – Accurate and automated updates lead to a smoother user journey, improving retention rates.
This successful implementation will not only benefited Duck Duck Baby but will set a new benchmark for other Shopify brands looking to optimize their loyalty programs.
Looking Ahead: Future Collaborations & Scalable Solution
The success of this strategic partnership between Binary and Flits showcases how expert Shopify agencies can leverage game-changing solutions for online brands. This model can be replicated across other Shopify merchants, offering a scalable framework for conditional loyalty rewards.
Are you looking to implement a custom loyalty program, optimize your Shopify store, or integrate powerful eCommerce solutions? Reach out to either Flits or Binary and take your Shopify brand to the next level!
