Read why Shopify Plus could be a game-changer for Enterprise level businesses
Running an online business is becoming easy yet challenging. Merchants have a lot to figure out. With increasing competition, they have to consider a variety of challenges as well.
While choosing an e-commerce platform, businesses have to decide on various parameters. Is the platform robust enough to handle the scale of the business? Does the platform offer 24/7 support for technical glitches? Is the platform simple enough to operate independently, or will I need a team of developers? What is the monthly/annual fee? Etc.
If we look at all these parameters, Shopify plus comes out as a winner. Especially for large businesses and businesses planning to establish themselves as a brand.
It’s one of a kind and gives a myriad number of features to merchants who migrate to it. Large-scale businesses and businesses who want to establish an identity as a brand should consider migrating to Shopify plus for many reasons.
Let’s look into the advantages that Shopify Plus gives –
API calls and high traffic
Shopify Plus allows a high volume of API calls, which lets merchants use multiple integrations. In addition, a high volume of API calls helps simplify processes, automate tasks, and ease management.
Stores can manage high-volume sales campaigns with the help of Launchpad. Launchpad as a tool helps in manage, schedule, and monitor the sales campaign such as Flash Sales. Large businesses should focus on this aspect the most; no business wants their website to crash on important days like BFCM.
Dedicated launch engineer
Shopify Plus gives you a dedicated account manager that will help you learn the ropes of Shopify Plus. The launch engineer will prioritize support inquiries, answer platform-related questions, and provide access to Shopify’s product roadmap.
Greater control and management
Shopify Plus allows merchants to grant access to the store to unlimited staff members. They can also enable permission settings, i.e., limit access to sections they do not want the staff to control.
It gives a dashboard where merchants can manage all stores, analytics, staff accounts, user permissions, and automation tools in one place.
Headless commerce will be a buzzword in the coming years. Headless commerce means splitting the frontend from the backend. Traditional commerce has certain limitations, but headless commerce comes with endless possibilities for flexibility.
It gives merchants full control over creativity and the user interface. The frontend team does not need to depend on the backend for changes. The separation allows rapid changes as per need.
The platform allows stores to expand up-to 9 (cloned) stores with different currencies and languages. Cloning stores in local languages is extremely useful for stores that want to focus on localization yet globalization.
Merchants can manage each store’s inventory sales and content individually. However, suppose merchants want to manage all store’s inventory and orders from a single source, they can integrate the store with 3PL software.
The platform also allows merchants to run B2B wholesale business on a single Shopify account. This enables merchants to synchronize their business orders with existing stores, offer wholesale-specific pricing, set a minimum number of orders, and more.
The Wholesale Channel creates a new password-protected website for wholesale customers to view a personalized product catalog and price list. It uses an existing store as a basis for this website.
Other Advantages of Shopify Plus
- 99.99% uptime makes it very reliable for large-scale online businesses. This means your site can handle 11000 orders per minute without the fear of your servers failing mid-transaction.
- Shopify supports 70+ payment gateways; this is one factor that can help you gain or lose a customer. If the desired mode of payment is not available to the customer, chances are, they will abandon the cart.
- The extensive approval process of Shopify ensures that all the apps and extensions you use are thoroughly vetted and won’t create any issues for your store.
- Shopify Flow lets merchants create workflows to automate tasks; the workflows are based on existing templates or built from scratch.Merchants don’t need any coding experience for this. Flow is a visual builder that uses trigger, condition, and action logic to create unique workflows in a few clicks.
When we talk about Shopify plus, another major platform Magento is also discussed. So let’s check out the differences between the two platforms.
|Better for scalability.||Requires extensive custom infrastructure.|
|Support requires no additional fee and is available to you 24/7.||Heavily dependent on developer support which may require an additional fee.|
|Easy for non-technical users.||As mentioned above, magento requires developer support and hence, cannot be operated by non-technical users|
|Is pocket-friendly; it has many free and paid apps that are moderately priced and will fulfill the majority of the requirements.||Running a business on Magento may incur higher costs. To make any changes/ tweaks the merchant may need to hire support.|
|Shopify’s ecosystem is robust and development-driven. Issues are immediately flagged by merchants and taken care of by the Shopify community.||Due to its open source nature, any software update can break a plugin, which is not the case in Shopify.|
Merchants can also take the help of many leading Shopify expert agencies to set up their store on Shopify plus. Shopify experts assist you in several tasks like development, designing, marketing, management, etc.
If you are an enterprise business, you should consider migrating to Shopify plus. With customizations, Shopify Flow, access to mobile stores, lower total cost of ownership, and the agility it provides, you can convert your online store into a Brand.
Moreover, the platform is future-ready, customer-oriented, and will keep you ahead of other businesses for various reasons.
Many reputed brands such as Staples, Heinz, HiSmile, Paperlike, Kotn use Shopify plus platform. You can refer to case studies on Shopify plus stores here.
At Flits, we cater to more than a thousand Shopify plus stores. Our experience says that Shopify plus is a must for big businesses, especially when it comes to scalability that benefits the customers.